Online Course Creation - Udemy MasterClass 2018 - Unofficial
4.4 (139 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,747 students enrolled

Online Course Creation - Udemy MasterClass 2018 - Unofficial

Master Udemy Course Creation (Unofficial) - Teacher Training for Online Courses, Content Creation & Content Marketing
4.4 (139 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,747 students enrolled
Created by John Colley
Last updated 5/2018
English
English [Auto-generated]
30-Day Money-Back Guarantee
Includes
  • 15.5 hours on-demand video
  • 3.5 hours on-demand audio
  • 7 Articles
  • 46 Downloadable Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

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Try Udemy for Business
What Will I Learn?
  • Plan, Produce, Publish and Promote their own Courses on Udemy
  • Start to Earn money from Online Courses on Udemy and Beyond

  • Identify the best courses for them to create based on their expertise but also on the competitive landscape within Udemy

  • Understand how to put a course together - design and structure it easily
  • Learn how to easily Create an Online Course Lecture in Under 30 Minutes
  • Understand the importance of Categories, Topics and Keywords on Udemy
  • Discover How to Create a Lead Magnet Sales Funnel for your Udemy Course and WHY you MUST have this
  • Optimise your Udemy Course Sales by using Images and Automation in your Udemy Course Marketing
  • How to List Your Udemy Course on Coupon Sites
  • How to use Canva, Instagram and Flipagram in your Udemy Course Marketing
  • Why you need a Black Friday Marketing Strategy for your Udemy Course Sales
  • And So Much More...
Requirements
  • Basic Knowledge of Excel
  • Download Free Visokio Omniscope Viewer and learn its basic use (Optional)
Description

This Course is not sponsored by or affiliated with Udemy, Inc.

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Udemy Course Design is an Art not a Science - Discover how you can create amazing Udemy Courses today!

Course Update: Please note that I have deleted the Audio files in this course to comply with Udemy's new policies on allowable lecture formats. 

Course Update: 6 Jan 2016: Two sections added covering the Marketing of Udemy Coruses - Now 21.5 hours of content!

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This Udemy Course is NOT a "how" to produce a Udemy Course - this course teaches you how to create a successful Udemy Course based Online Business focused around creating amazing Udemy Courses!

How can you set up your own an Online Business around Teaching Udemy Courses?

Do you want to know what the Udemy Course Design Secrets of the most successful Udemy Instructors?

Have you considered the Competition from Other Udemy Courses in Your Niche?

Do you know how to Structure and Price your Udemy Course based on what is actually happening with Udemy Sales?

I have made over $31,000 from my Udemy Courses and Made my First $1,000 in my First Three Months - Now I am Using this Data to create MORE UDEMY COURSES and MORE UDEMY COURSES = MORE UDEMY $ALES!

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If you want to have your own a Udemy Course Based Online Business selling information products like I do, you need to know how to set up a business online, not just publish a Udemy Course

Discover the Key Stages of Producing a Udemy Course

I share with you EXACTLY How my online, Udemy Course focused business, is set up and how I run it, with specific actionable strategies

With this Udemy Course I share with you exactly what I do and how I do it

  • How my online business is set up, with specific objectives and strategies
  • The key aspects of planning your Udemy course, including an exclusive (free) data management tool for researching the Udemy Course Marketplace
  • The key things you need to know when producing your course
  • What you have to do when you publish your Udemy Course
  • The importance of establishing proof and credibility for your Udemy Course
  • Why promotion of your Udemy Course is so critical and strategies for successful promotion
  • How to exploit other platforms to monetise your existing Udemy Courses on other Course Platforms and which ones to focus on

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"Let me be clear, this course should be commissioned by Udemy and given to all instructors. I am convinced this would serve the students as well as the instructors. If you are an Instructor this will jump start your numbers be it dollars or pupils. This course is like Google Analytics for a web site and without it you are blind. Statistics in graphic form has been very successfully used by Professor Hans Rosling,you can see his presentations on TED. The presentation style is crisp,clear and to the point. Clear statements are made when "opinions" of the presenter are present. Simply brilliant Mr. Colley."

Carl Spira

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Take a Detailed Review of the Udemy Course Landscape - Download Every Spreadsheet to do your own analysis!

STOP PRESS: New Database Added at October 2014 with over 9700 Udemy courses

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"John, We are blown away by your Udemy Course, Well Done!"

Alex Mozes, Instructor Liaison, Udemy

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If you want to be more advanced, I have provided the data, with pre-formated tabs, in a file which you can use opening a Free Visokio Omniscope Player and you can do more in depth analysis

This Udemy Course contains over 80 lectures and over 8 hours of Content, with more being added regularly

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"A Must For All Udemy Instructors - In this course John answered every question I had about pricing and positioning my course on Udemy along with a lot of questions I hadn't even thought of in the areas of number of lectures, length of individual lectures, course sub-categorization and much more. For example, I learned that courses priced just $2 more than what I have priced my course at, generate almost double the amount of total revenue on average. That is what I would call an important piece of actionable information. If you are an active Udemy instructor or are considering building a course for this platform, I highly recommend this course to you."

Frank Felker, 5 Stars

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You will learn...

  • How to run an Online Business based around Udemy Courses
  • How to Plan your Udemy Courses
  • How to Produce exceptional Udemy Courses
  • How to Publish your Udemy Courses
  • How to establish Social Proof for your Udemy Course
  • How to Promote your Udemy Courses
  • How to monetise other Platforms using your Udemy Course content

If you are creating a Udemy Course, this Udemy Course takes you beyond just the Udemy Course itself and into the Online Course Business

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"Very impressive course, and amount of work from John Colley (i.e data collection and analysis). This course is very valuable for instructors or instructors-to-be, in order to understand the Udemy landscape of all other courses, to pinpoint the perfect category for your course and price it wisely. I started John's course yesterday and already finished it and watched the key lectures several times."

Patricia Brun Torre

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This is one of my Flagship Udemy Courses where I share everything that works for me with you to save you making all the mistakes I have made and to get you to success and sales faster.

I made over $1,000 in my first 10 weeks as a Udemy Instructor...you can too!

I am currently making over $2500 a month from my Udemy Courses and this is increasing every month!

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"Best "How To Do Udemy" course I've Taken

I've taken several Udemy courses that help instructors become more successful and in my opinion this is the most helpful yet. John gives excellent resources and an in depth look at analyzing your market opportunities. I highly recommend the course. John is very clear and also to the point so doesn't drone on repeating himself to make the point. He uses good"

Mark Gregory, 5 Stars

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Get it right first time to give yourself the best chance of being successful on Udemy!

Have I missed a topic you would like covered in this Udemy Course?

Have a question relating to this Udemy Course?

Message me here on Udemy!

Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)

Who is the target audience?
  • Udemy Online Course Creators
  • Potential Online Course Creators
  • Any Online ELearning Course Creators
  • Instructors needing Udemy Course Video Training
  • Instructors seeking to improve their Udemy Course Sales
  • Instructors seeking to uncover my Udemy Course Design Secrets
Students Also Bought These Courses
Curriculum For This Course
195 Lectures
20:52:00
+
Master Udemy Course Creation - Introduction
4 Lectures 34:49

I have extensively revised and reorganised this course to keep it up to date with changes on the Udemy platform itself and to bring you the benefit of my experience of creating courses on the Udemy Platform. I hope it offers you even more value and to help you, I have made a significant portion of the course previewable. Please leave a rating and a review for this course if you enjoy it.

Preview 04:43

Udemy provides instructors with an Insight Function in their Course Management Page.  

This is a very powerful tool and effectively Udemy is saying - this is what you need to know to create competitive and effective courses that your students are going to want to buy.

You can discover for any Udemy Topic (read keyword):

  • Student Demand
  • Number of Competing Courses
  • Median Revenue
  • Earnings of theTop Course
  • The Search Volume and Trends over time
  • Similar Top Keyword searches
  • Similar Udemy Topics
  • Sources of Enrollments  - how much is organically from Udemy?
  • The number of courses for which the selected topic is the primary topic
  • The % of these courses rated 4.5 or higher
  • The % of enrollments going to these courses
  • The Top 5 Earning Courses for this Topic

This tool enables you to do some strategic planning for any new course and it is also a great tool for improving your existing courses to give you the opportunity to compete with the top earning courses.

Don't forget that Udemy is a classic 80:20 market place and 80% of the rewards go to the top 20% of instructors.

Definitely watch this lecture first and use it as your foundation for your Udemy business.

You can find the PDF for this lecture as a downloadable resource for your reference.

Preview 14:50

I asked a question recently in the Udemy Studio to find out what other instructors were struggling with during the course creation process. The response fascinated me and inspired me to turn many of the issues into a video so that you can discover what other instructors are struggling with - realise you are not alone - and I also suggest some solutions and remedies to the issues raised.

Preview 13:39

It would be great if you would introduce yourself in the discussions. Where are you from? what are your objectives for the course? What challenges are you facing? Join in with the community here and lets all work together for our mutual success.

Do welcome new members and answer questions if you can!

Please Introduce Yourself
01:37
+

Student Q&A - Answers to Questions which might interest all Students

1 Lecture 12:49

I was asked by a Student in my Online Course Creation Masterclass "Are there best practices for Section and Lecture structuring?". This prompted me to set out my thoughts in a new lecture to cover the point which I share with you here.

A PDF of the Slide Deck is available to download with this lecture.

Preview 12:49
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PLANNING: Positioning Yourself As An Expert

10 Lectures 29:29

In this lecture, I briefly introduce what you can expect to discover in this section.

Expert Positioning Section Overview
02:06

The starting point for every instructor has to be getting a clear idea of his or her own expertise. This section is all about getting that focus before you start. 

Preview 02:58

Download the attached PDF and complete the Activity by brainstorming your personal areas of Expertise following the headings given in the document. These follow the previous lecture.

ACTIVITY; Brainstorm Your Expertise
00:06

When choosing your area of expertise/authority, it really helps if you are passionate about the subject. Malcolm Gladwell speaks about the 10,000 hour rule as time required to study a subject to become an expert - thats a long time to be doing something if you don't like it! 

Find Something You Are Passionate About
03:16

Who is your Audience? This lecture does not talk about Avatars and how to construct them. This is about knowing who your audience are and where you can find them online. Once you know that, you can go and listen to them moaning and complaining! That information is pure gold!

Who is your Audience?
03:48

Understanding what students want in a course can be the difference between creating a great course and a poor course. Its not so much about the topic or content but the approach that you take to the subject matter. All is explained here. 

What do Students want?
04:24

Focus on identifying problems. Pain sells. Prevention does not sell! I explain in this lecture the importance of this focus and you should have this in mind when designing your course.

Problem Identification
03:56

You can save a lot of time and trouble by not making these common Topic Selection Mistakes so don't miss this lecture out!

Avoiding Subjects - What NOT to Teach
04:00

You need to find ways to differentiate yourself and your courses from your competition.  You can do this by assessing your competitors and working out their strengths and weaknesses. You can also design this into your course and I share some ways to do this in this lecture.

How are you going stand out?
03:32

Congratulations, you are now in a great position to understand how to position yourself as an Expert. Next up, we are going to take a closer look at Udemy! 

Expert Positioning - Section Summary
01:23
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PLANNING - What do you know about Udemy?
11 Lectures 01:16:28

In this section I want to introduce you to Udemy and give you some clear strategic guidance on how to become a successful instructor. This lecture introduces what you can expect to discover in this section.

What do you know about Udemy - Section Overview
02:22

If you need any convincing, let me share some real benefits of online courses. If you are going to create a serious course for your audience, then I want you to be convinced of its benefits.

Brief lecture notes are included with this lecture which you can down load for reference.

The Benefits of an Online Course
03:29

Timing is everything and I am completely convinced this is a great time to be starting as a Udemy Instructor. I explain why in this lecture!

Brief lecture notes are included with this lecture which you can down load for reference.

Why it makes sense NOW to become an Online Instructor
03:12

Turn your expertise into cash - join the 21st Century Gold Rush (and sell the picks and shovels)! This lecture explains why you can make a huge difference to your life by becoming a Udemy Online Instructor

Why Online Courses Can Change Your Life Part 1
13:42

Turn your expertise into cash - join the 21st Century Gold Rush (and sell the picks and shovels)! This lecture explains why you can make a huge difference to your life by becoming a Udemy Online Instructor

Why Online Courses Can Change Your Life Part 2
13:33

This explains my three key reasons for using the Udemy platform and why I think its a great place to start your online courses business.

Brief lecture notes are included with this lecture which you can down load for reference.

Three Reasons to Publish on Udemy
02:20

There are three core strategies for making money using Udemy courses and I explain all three, including their variants and options in this lecture. You can in time adopt all three as part of your longer term monetisation strategy on Udemy.

Brief lecture notes are included with this lecture which you can down load for reference.

Three Core Strategies to Make Money with Udemy
05:25

Here I want to highlight six specific habits of successful Udemy instructors that will have a positive impact on both your students and your standing with Udemy.

Brief lecture notes are included with this lecture which you can down load for reference.

Six Habits of Successful Udemy Instructors
04:56

One of the best ways to learn how to market your courses is to see what other instructors are doing. This is not just relevant to how they market their courses on the internet, but how they create and present them in Udemy. Adopt and adapt from the best instructors to lift the effectiveness of your in-Udemy marketing. Brief lecture notes have been attached to Additional Resources to help you with this topic.

Why You Should Watch Courses By Other Udemy Instructors
06:08

This lecture is a walk through the Course production process, delivering lots of detail about the production process. Its a long video but I think as your introduction to Online Course production its helpful to have this content in one place!

How to Produce a Great Online Course
19:32

Congratulations on completing this Section! Now you have completed the Micro and Macro Competitive Analysis you should have a good understanding about how you can create a unique course and where some major opportunities may exist for you in the Udemy Market Place!

What do you know about Udemy Section Summary
01:49
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PLANNING: Plan Your Udemy Course with the Udemy Database
13 Lectures 57:57

In this Lecture I show you how I created my database of the Udemy Courses so that you can do the same at a future date should you wish to conduct your own analysis.

If You don't have Excel (and now only on PC) you may wish to move further down this section to where I provide you with a database which you can open with the Visokio Omniscope Viewer. For more Udemy data, check out my Udemy Directory Lite - free course which you may also find helpful. -Thanks to Dennis for pointing this out!

0:00: Introduction
0:20: Open the first Category Page and sort on Newest
 0:45: Open an Excel Spreadsheet and sort out your columns
1:33: Back to the Udemy Site and collect the first set of data, copy and paste it into the Spreadsheet.  This has to be done for all the data in this Category
2:09: Technology Category completed.  Then I show you how to write a Macro to parse the data
5:12: Once the data for this Category has been parsed, it is important to capture the "time" ranking of this Category
7:27: Then the Category Column is filled for all records
7:45: Then I show you how to separate out the Price and Attendees data which are in one column, using the Text to Columns function
10:05:  Finally I put the formula into the Value Column to calculate the value of Price x Attendees
 10:45: Once the Technology Category was complete, I then repeated the process for each Category and then combined the data into one Spreadsheet to create my database of Udemy Courses
Preview 11:04

At the request of a Rob, a student on this course, I have made a short video to show you how to get the information you want from the Udemy web page to Excel in a format that you can use. A straight copy and paste results in formatted data, links and images which is impossible to work with. By using the Paste-Special-Text option from the menu you can avoid this problem. I also highlight a potential pitfall/bug in Excel which is to be found in the Text to Column option in the Data menu and how to fix that before you start. My thanks to Rob for asking the question.

Copying and Pasting in Excel
04:57

This is a PDF of my list of Sub Categories along with the main Udemy Categories in which they occur. This PDF is sorted by Category so you can see all the Sub-Categories within the Main Category. The next Bonus Lecture contains the same data but this time sorted by Sub-Category so that you can see where a Sub-Category occurs in more than one Category and you can decide therefore where your course might fit best.

Preview 9 pages

This is a PDF of my list of Sub Categories along with the main Udemy Categories in which they occur. This PDF is sorted by Sub Category so that you can see where a Sub-Category occurs in more than one Category and you can decide therefore where your course might fit best.

Preview 9 pages

The Excel File attached to this Lecture contains my Sub-Classification of the Udemy Categories and is intended to help you to decide how to categorise your course. I have made this a freely available download for anyone who is considering taking my course to help you, whether or not you subsequently decide to enroll in this Course. Good Luck with your Course creation!

Preview 00:09
In this Lecture I introduce the Visokio Omniscope which is the data visualisation software that I use extensively throughout the course.  I have included the full data file in .zip format so that you can do your own analysis using the Visokio Omniscope Player.


0:00 Introduction
0:21: Download the free player from www.visokio.com
1:10: Affiliate disclosure
1:35: The objective of providing the data and showing you where to download the data from is so that you can do your own analysis
1:56: A short tutorial on some of the key aspects of using the Omniscope
2:20: How to change the view
2:50: How to sort and select data using the sliders on the right hand side
3:25: Selecting a segment enables you to select it and either keep it or move it out of the data set.  If you keep it, the rest of the data is moved out
4:00: Full tutorials are available from www.visokio.com/video-tutorials
4:20:  Next Lecture...
Preview 04:35

This is an update of my Udemy Course Database which contains over 5500 unique courses. Please be aware that there are not as many sub-categorisations but you have the Course ID, the URL and the Image URL included too.

I have attached a zip file of the information in .iok format which you can open and "read" in the Visokio Omniscope which is discussed in this course. The Omniscope can be downloaded from www.visokio.com.

I hope you will be able to take a closer look at the current state of your competition with this data, as well as learning more about the other instructors, what they are charging and how many students they have attracted.

Be aware that many students obtain courses for free or through Udemy or Instructor Discounts. The only way to learn about how these work is to spend time on the Udemy site. In my experience, the strategies that work today, may not work tomorrow and you need to be experimenting.

I would add (writing in March 2014) that I think that the current sweet spot for course pricing is between $49 and $99 which was not true several months ago. That having been said, Udemy has between 1m and 2m students now and this is growing all the time.

Best of luck with your course and please message me if you have any questions.

Best regards

John

Mar 2014 Udemy Course Database Update
02:38

This update, although coming very soon after my October 2017 Update now includes information on Best Selling Courses which, when you combine it with the information in the Insights Section of the Instructor Dashboard, provides you with very valuable information to help you to get your course to rank higher and therefore to get more sales.

I have attached a copy of the Slide Deck to this lecture as a PDF for you to download.

Udemy Directory Update Nov 2017 with Best Sellers
08:45

This is a further update of the Udemy Database for you to use with the Visokio Omniscope. There are now 9,706 courses in the database. This includes:

  • the new Sub Category classifications,
  • course titles,
  • price,
  • number of reviews,
  • average of reviews,
  • number of students
  • instructor name
  • page (an indication of Udemy SEO ranking)

The .IOK file is attached in zip format as a downloadable material with this lecture.

Udated Udemy Course Database Oct 2014 - 9706 Courses!
10:32

This lecture has the Data File for the November 2017 Udemy Directory with Best Sellers attached for download in Visokio Format.

Udemy Directory Update Nov 2017 - Visokio Data File
00:05

Discover the Udemy market place in my Udemy Course Directory (unofficial) which you can down load from this lecture in either Visokio or Excel Formats.  The Visokio data is explained in the Video which accompanies this lecture.

No where else in Udemy can you access this information which can give you a real advantage as you set out to create your Online Courses!

October 2017 Update - Now With Excel Spreadsheets too!
04:47

This lecture has the Data File for the November 2017 Udemy Directory with Best Sellers attached for download in Excel Format.

Udemy Directory Update Nov 2017 - Excel Data File
00:05

This video walks you through a simple database project to identify the courses which compete in Udemy for a course about selling on Amazon. I show you how to use the Omniscope to identify and then filter the results and how to use different views to gain insights into the information.

I cover Course Promotion and Marketing later in the Course in a lot more detail from Section 12 Onwards.

Use the Udemy Course Database to Create a Competitive Course
10:20
+
PLANNING: Understanding Your Competitors
5 Lectures 34:22
This is a two part introduction to the Udemy Course Landscape.  In June 2013 I downloaded the all the current Udemy courses to create a database which I could use for my analysis.  This Lecture and the one that follows introduces you to the Udemy Platform from a high level.  

For this Lecture and for each of the Category Lectures, I have attached my Excel Spreadsheet so that you can do your own analysis of the Udemy Landscape when considering the strategy you wish to adopt for your Udemy Course.

0:00 Introduction
0:23 A Snapshot in Time (June 2013) and my Subjective Evaluation
1:08 An Overview of the Database that I have created: Categories, Sub Categories, Title, Time Rank, Price, Author, Attendees, Value (Price x Attendees), No of Lectures, Time, Average Time per Lectures (subject to the fact that lectures come in a wide range of formats and only videos are timed), No of Reviews
2:50 Key Statistics: number of Categories, number of Categories, number and % of free courses, number of authors, average price per course, total attendance, total course value
4:10 We move into the Visokio Omniscope (a data visualisation software tool) and look at the overall landscape of Udemy
5:30  A look, using Omniscope of the Sub Categorisation of Udemy Categories that I have created to enable a more granular review of Udemy Courses.
6:30 A review of the most popular subjects covered by the wide range of Udemy Courses
7:10 Lead into the next Lecture
Overview of the Udemy Course Landscape Part 1
07:19

    This is a two part introduction to the Udemy Course Landscape.  In June 2013 I downloaded the all the current Udemy courses to create a database which I could use for my analysis.  This Lecture and the one that follows introduces you to the Udemy Platform from a high level.  

    For this Lecture and for each of the Category Lectures, I have attached my Excel Spreadsheet so that you can do your own analysis of the Udemy Landscape when considering the strategy you wish to adopt for your Udemy Course.

    0:00 Introduction
    0:18 A review of the Authors who have created courses on Udemy
    1:01 The pricing strategies adopted by Authors, taking a high level look at prices and then drilling down into one Author who has created multiple courses on Udemy to see how they have priced their range of courses.
    2:07 Pricing - an overview of the whole range of prices on Udemy.  This enables us to identify outliers and we can also look at the prices within Categories and Sub Categories to ensure you remain competitive
    3:00 The Price Structure across Udemy - showing the key price points.  The view in Omniscope enables us to see where the main price points are when considering how to price your own course.
    3:36  The Relationship between Price and Students (Course Attendees): The graph immediately throws up the Outliers, including high priced courses which are often Course Portals.  Eliminating outliers enables us to see the remaining data more clearly.
     5:45 Value - calculated simply by multiplying attendees by price.  I accept that this is not a precise number because of discount codes but does enable us to make some comparisons between courses and gain some insights.  The balance between price and attendees enables us to gain insights into how to create a financially successful strategy for your course.
    7:35 A review of the Free Courses on Udemy.  In my analysis this amounted to 284 courses.  It is possible to see which Categories have the most free courses and the number of attendees of these courses. You need to check that there is not great free course which covers the material you wish to create a paid course for.
    8:40 Ranking by Date - As I sorted the courses by "newest first" I have a ranking which approximates to how long a course has been on Udemy compared to other courses in the same category.  Does time on the Udemy platform have a significant relationship to the take up of the course by Students.
    10:10 Lead into the next Lecture
    Overview of the Udemy Course Landscape Part 2
    10:41

    This two part lecture shows you how to undertake effective competitor analysis on Udemy by comparing the key characteristics of competing courses. This should help you to identify your own USP as well learn to position your course more effectively in relation to your competition on Udemy

    When you have finished you should also have some great ideas for new lecture topics which you can create to improve your course, reinforce your USP and further stand out from the crowd.

    Competitive Analysis - Make Your Udemy Course Compete and Stand Out Part 1
    05:37

    This two part lecture shows you how to undertake effective competitor analysis on Udemy by comparing the key characteristics of competing courses. This should help you to identify your own USP as well learn to position your course more effectively in relation to your competition on Udemy

    When you have finished you should also have some great ideas for new lecture topics which you can create to improve your course, reinforce your USP and further stand out from the crowd.

    Competitive Analysis - Make Your Udemy Course Compete and Stand Out Part 2
    05:16
    In this Lecture I address some of the key questions you need to consider when designing your Udemy Course.


    0:00: Introduction
    0:18: What is your Skillset?
    0:38: What Need are you addressing?
    0:53: Is this a Large Market?
    1:08: How will you reach your Market?  Marketing Strategies are important but not part of this Course
    1:36: Discounts and Coupon Codes - A tool for selling your Course which will impact your Pricing Strategy
    2:03: Udemy Specific Issues
    2:13: Which Category will your Course fit into?
    2:36: What Sub Category will your Course fit into?
    2:48: What already exists?
    3.00:  What Free Courses are already provided?
    3:22: Take a look at your close Competition
    3:36: Now consider Content, Structure, Lectures, Course Materials and Length
    4:35: How can you Differentiate your Course from the Competition? 
    5:11: Start Planning...
    Key Questions Relating to Udemy Course Design
    05:29
    +
    BONUS SECTION: EQUIPMENT AND RESOURCES CHECKLIST
    1 Lecture 00:00

    This PDF contains a structured list of equipment and resources which may provide a helpful guide to an instructor seeking to set up. This includes:

    • Microphones
    • POP Filters and Cables
    • Software
    • Cameras
    • Lighting Equipment

    For the record I use;

    • iMac (High Spec: 32MB RAM, 3GB HD)
    • Blue Yeti + Pop Filter USB
    • Logitech C920 Webcam/iPhone 5s
    • 2 Desk Lamps (Quick & Simple)
    • Logitech Wireless Presenter
    • Screenflow
    • Audacity/Garage Band
      Many of these items are recommended by other instructors but I have not used them all myself. Prices may vary and I have tried to quote both US and UK Prices as a guide.
    Equipment and Resources Checklist
    44 pages
    +
    PLANNING: Topic Selection
    8 Lectures 23:34

    Choosing your topic is something that should be done carefully. Time spent in reconnaissance is seldom wasted. This lecture introduces this section and shares some guidance on this subject! 

    Topic Selection Overview
    02:43

    Before you create your course, you need to make sure that you are creating a course that will sell in the Online Courses Marketplace? How you do this is explained in this lecture. Watch this before you start your next course and save yourself a lot of time, trouble and missed sales!

    Brief lecture notes are included as additional resources to this lecture and may be downloaded.

    Topic Selection is a Science Not an Art - Whats in it for me?
    03:51

    Every Operation has to have a mission statement, every course must have an objective. It is really important that you set this out right at the beginning of your course and deliver on the stated aim for your students!

    What is the Single Objective of your Course?
    02:23

    This is a critical lecture. Which Courses do well on Udemy? Well, I am not going to take a guess!

    I am going to look at the data using the information from my Udemy Course Directory and take a look at which courses actually do well. You can see in the pie charts in this lecture which Categories and Sub Categories have the most courses in them.

    But I have gone further. I have taken a look at the top 300 courses, in my current dataset, by numbers of students. The pie charts in the lecture show the results for these 300 hundred courses both by Category and Sub Category. The PDF of these slides are downloadable

    But I have gone further. You will find a zipped .iok file attached to this lecture. Unzip it and go to my free Udemy Course Directory (Lite) to discover how to download and use the Visokio Omniscope Viewer, there is a link to this course in the resources.

    Then you can see for yourself which 300 courses are the most successful and you can do your own search and analysis to take a look at the topic areas of most interest to you.

    Which Topics do well in Udemy?
    02:48

    Creating courses on evergreen topics, for which there is continued sustainable demand is a smart strategy and this lecture gives you some inspiration. I have used data from my Udemy Course Directory to prove the demand for these topics. You can enroll in the course and explore the data yourself using the Visokio Omniscope Viewer. Just check out my course page.

    Evergreen Topics
    06:31

    This Activity will take you through a process for logically selecting a group of Course topics which meet the two key criteria of matching your competences to the demand for courses on Udemy!

    Activity: Nie Step Topic Selection Exercise
    02:41

    This Topic Selection Checklist will help you to work through in a logical way the selection of your course topic.  You can download it from the resources section in this lecture.

    Topic Selection Checklist
    00:07

    Topic Selection is the key to great courses. Make sure that there is demand in Udemy, that you address your audiences pains and problems and that, ideally, you create evergreen content. You will discover all this when you work through my Nine Step Topic Selection Exercise which you should do before going any further in this course.

    Topic Selection Section Summary and Wrap Up
    02:30
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    PLANNING - Getting the Details Right First Time
    4 Lectures 13:42

    Prior Planning and Preparation Prevent Poor Performance! What this means in the world of online courses, is that you need to plan your course portfolio strategy from the outset to make sure that you have a coherent group of courses which relate to one another. The reasons for doing this are explained in the lecture.

    Brief lecture notes are included as additional resources to this lecture and may be downloaded.

    Why you need a Road Map for Your Course from Day One
    02:36

    Your course title is extremely important to both your potential student and the search engines. In this lecture I explain why course titles are vital and what you can do about them.

    Brief lecture notes are included as additional resources to this lecture and may be downloaded.

    Why Your Course Title is Vital and How To Get It Right
    04:13

    A course image should be eye catching and is part of your selling process. Don't let other course instructors win sales from you because their images are more striking than yours. This lecture explains the pit falls and also helps you to understand what you can do to create images which grab attention.

    Brief lecture notes are included as additional resources to this lecture and may be downloaded.

    How to Make Your Course Images Stand Out
    06:38

    This is Episode 121 of my Online Learning Podcast - which is available free as a Udemy course. In this Episode, Kristen Palana and I discuss the Psychology of Colour. Don't be put off. Kristen has some amazing insights in to how to use colour to stand out in Udemy.

    Discover What Professor Kristen Palana can teach you about Course Images
    00:15
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    PRODUCTION: Create Lectures in under 30 min
    7 Lectures 02:00:29

    The secret to producing good quality courses in quick time is all about creating systems and standardisation. In this section, I will show you how I set up my presentations, the equipment that I use, the structure of my presentations, walk you through the Screenflow editing process I follow and show you the Keynote process as well.

    This is not the ultimate answer but I now produced over 250 lectures and I am honing my process all the time.

    Preview 02:59

    This lecture covers some of the main principles and settings that I use when creating my Lectures.

    I show you the outline structure for all my presentations and provide you with an example of my standard presentation template.

    I explain the key settings I use for my recording in Screenflow and the settings I use when exporting from Screenflow.

    There is also a brief discussion of microphone technique.

    How to Create a Udemy Course Lecture in Under 30 Minutes - Overview
    05:40

    Good equipment is the key to productivity. I have reinvested a significant proportion of my online earnings into making sure I have good, but not necessarily the best or most expensive, equipment to work with

    I explain how I combine my iMac with a Logitech Webcam, a Blue Yeti Microphone and Keynote and Screenflow. You can use Powerpoint and Camtasia if you use a PC.

    How to Create a Udemy Course Lecture in Under 30 Minutes - Equipment
    04:06

    Editing can be a real challenge but if you can master the basics of Screenflow/Camtasia, you should not find it too daunting.

    When I started it took me forever to edit a video. Now I am much faster and just try to keep things as standardised as possible.

    One trick, not mentioned in the video, is that it is fine to do several takes of a slide if you are not happy with the result but just keep the recording going and then cut out the stuff you don’t want.

    I walk you through how I edited the introduction to this lecture group and hopefully this will help you to get more acquainted with the simple way to do things with Screenflow.

    How to Create a Udemy Course Lecture in Under 30 Minutes - Editing Process
    07:09

    This video summarises what is covered.

    I explained the key processes that need to be systematised

    In the Overview, I explained the key principles and settings I use

    The Equipment lecture walks you through my simple equipment set up

    Finally the Editing lecture shows you step by step how I actually put it all together.

    How to Create a Udemy Course Lecture in Under 30 Minutes - Summary
    02:19

    In today's Episode of the Online Learning Podcast, Film Maker and Online Instructor, Paul Jenkins returns to the Online Learning Podcast to share his Time Management Strategies for Udemy Instructors. He applies all his film making experience to producing high quality courses which provide real benefits and value to his students and he explains many of the techniques and tricks he uses to produce these courses very fast! I nearly call this episode the Paul Jenkins guide to creating really great courses really quickly! Time Management Strategies seemed to have a better ring to it!

    In this Episode we discuss:

    • What Paul thinks of Udemy's current competitive position
    • Why Udemy can be compared to Amazon and why Udemy Courses can be compared to the Kindle
    • What is a Minimum Viable Course?
    • The importance of delivering insights that jump start students learning experience
    • Why its important to retain the student perspective when creating courses
    • What is an expert?
    • Why a new instructor has to understand the market place
    • How Paul uses the Amazon Kindle Best Seller list when making his Udemy Courses
    • How Paul sells Udemy Courses off Udemy
    • Pauls approach to Time Management Strategies when creating Udemy Courses
    • Paul's technique for rapidly outlining valuable courses
    • How Paul uses mindmaps when creating his courses
    • Why Paul thinks the Hero's Journey can be adapted to course creation
    • The importance of creating systems and processes for as part of his Time Management Strategies
    • Why Paul takes an organic approach to his course creation and why he does not believe in publishing complete courses to start with
    • Paul's perspective on the Udemy search algorithm
    • Why Paul believes in the KISS principle when making courses
    • Paul's recommendations for simple promotion strategies

    These are just the highlights of the interview. This is one of my longest episodes but it was so full of great thinking and ideas I did not want to cut him short. I am sure this is going to be one of my most listened to episodes! Find out for yourself!

    OLP Bonus: Time Management Strategies for Udemy Course Instructors
    01:07:22

    In today's Episode of the Online Learning Podcast, James Burchill shares his perceptive advice on Course Creation, Email Signups and List Building. A self confessed, lazy marketer, James likes to find quick and efficient way of working. In this fascinating interview he shares his tips and tactics on the fast way to create courses, the effective way to get high converting sign ups to his email lists and how to convert your prospects with autoresponder sequences.

    Bonus: Udemy Course Creation, eMail Signups & List Building with James Burchill
    30:54
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