Udemy Course MasterClass Intermediate - Unofficial
4.7 (114 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,502 students enrolled
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Udemy Course MasterClass Intermediate - Unofficial

Master Udemy Course Creation -> Udemy Course Development in a Nutshell
4.7 (114 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,502 students enrolled
Created by John Colley
Last updated 4/2016
English
Current price: $10 Original price: $195 Discount: 95% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 9 hours on-demand video
  • 3.5 hours on-demand audio
  • 1 Article
  • 14 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the four stages of creating your Udemy Course
  • Discover how I structure and plan my Udemy Course Based Online Business
  • Plan your Udemy Course using my Database of Udemy Courses and exclusive Data Visualisation Software, for Free
  • Answer Key Questions relating to Udemy Course Design
  • Learn how to Create a Udemy Course Lecture in Under 30 Minutes
  • Discover the Optimal Udemy Course Length and Number of Lectures
  • Discover the Six Lectures Every Udemy Course Should Have
  • Uncover the Secret of Choosing the Right Category for Your Udemy Course
  • Evaluate the Correct Pricing Strategy for Your Udemy Course to Optimise your Udemy Course Sales
  • Discover How to Price and Sell Your Udemy Course in the Udemy Marketplace
  • Discover How to Create a Lead Magnet Sales Funnel for your Udemy Course and WHY you MUST have this
  • Optimise your Udemy Course Sales by using Images and Automation in your Udemy Course Marketing
  • How to List Your Udemy Course on Coupon Sites
  • How to use Canva, Instagram and Flipagram in your Udemy Course Marketing
  • Why you need a Black Friday Marketing Strategy for your Udemy Course Sales
View Curriculum
Requirements
  • Basic Knowledge of Excel
  • Download Free Visokio Omniscope Viewer and learn its basic use (Optional)
Description

This Course is not sponsored by or affiliated with Udemy, Inc.

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Udemy Course Design is an Art not a Science - Discover how you can create amazing Udemy Courses today!

Course Update: Please note that I have deleted the Audio files in this course to comply with Udemy's new policies on allowable lecture formats. 

Course Update: 6 Jan 2016: Two sections added covering the Marketing of Udemy Coruses - Now 21.5 hours of content!

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This Udemy Course is NOT a "how" to produce a Udemy Course - this course teaches you how to create a successful Udemy Course based Online Business focused around creating amazing Udemy Courses!

How can you set up your own an Online Business around Teaching Udemy Courses?

Do you want to know what the Udemy Course Design Secrets of the most successful Udemy Instructors?

Have you considered the Competition from Other Udemy Courses in Your Niche?

Do you know how to Structure and Price your Udemy Course based on what is actually happening with Udemy Sales?

I have made over $31,000 from my Udemy Courses and Made my First $1,000 in my First Three Months - Now I am Using this Data to create MORE UDEMY COURSES and MORE UDEMY COURSES = MORE UDEMY $ALES!

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If you want to have your own a Udemy Course Based Online Business selling information products like I do, you need to know how to set up a business online, not just publish a Udemy Course

Discover the Key Stages of Producing a Udemy Course

I share with you EXACTLY How my online, Udemy Course focused business, is set up and how I run it, with specific actionable strategies

With this Udemy Course I share with you exactly what I do and how I do it

  • How my online business is set up, with specific objectives and strategies
  • The key aspects of planning your Udemy course, including an exclusive (free) data management tool for researching the Udemy Course Marketplace
  • The key things you need to know when producing your course
  • What you have to do when you publish your Udemy Course
  • The importance of establishing proof and credibility for your Udemy Course
  • Why promotion of your Udemy Course is so critical and strategies for successful promotion
  • How to exploit other platforms to monetise your existing Udemy Courses on other Course Platforms and which ones to focus on

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"Let me be clear, this course should be commissioned by Udemy and given to all instructors. I am convinced this would serve the students as well as the instructors. If you are an Instructor this will jump start your numbers be it dollars or pupils. This course is like Google Analytics for a web site and without it you are blind. Statistics in graphic form has been very successfully used by Professor Hans Rosling,you can see his presentations on TED. The presentation style is crisp,clear and to the point. Clear statements are made when "opinions" of the presenter are present. Simply brilliant Mr. Colley."

Carl Spira

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Take a Detailed Review of the Udemy Course Landscape - Download Every Spreadsheet to do your own analysis!

STOP PRESS: New Database Added at October 2014 with over 9700 Udemy courses

******************************************************************************************************

"John, We are blown away by your Udemy Course, Well Done!"

Alex Mozes, Instructor Liaison, Udemy

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If you want to be more advanced, I have provided the data, with pre-formated tabs, in a file which you can use opening a Free Visokio Omniscope Player and you can do more in depth analysis

This Udemy Course contains over 80 lectures and over 8 hours of Content, with more being added regularly

*****************************************************************************************************

"A Must For All Udemy Instructors - In this course John answered every question I had about pricing and positioning my course on Udemy along with a lot of questions I hadn't even thought of in the areas of number of lectures, length of individual lectures, course sub-categorization and much more. For example, I learned that courses priced just $2 more than what I have priced my course at, generate almost double the amount of total revenue on average. That is what I would call an important piece of actionable information. If you are an active Udemy instructor or are considering building a course for this platform, I highly recommend this course to you."

Frank Felker, 5 Stars

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You will learn...

  • How to run an Online Business based around Udemy Courses
  • How to Plan your Udemy Courses
  • How to Produce exceptional Udemy Courses
  • How to Publish your Udemy Courses
  • How to establish Social Proof for your Udemy Course
  • How to Promote your Udemy Courses
  • How to monetise other Platforms using your Udemy Course content

If you are creating a Udemy Course, this Udemy Course takes you beyond just the Udemy Course itself and into the Online Course Business

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"Very impressive course, and amount of work from John Colley (i.e data collection and analysis). This course is very valuable for instructors or instructors-to-be, in order to understand the Udemy landscape of all other courses, to pinpoint the perfect category for your course and price it wisely. I started John's course yesterday and already finished it and watched the key lectures several times."

Patricia Brun Torre

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This is one of my Flagship Udemy Courses where I share everything that works for me with you to save you making all the mistakes I have made and to get you to success and sales faster.

I made over $1,000 in my first 10 weeks as a Udemy Instructor...you can too!

I am currently making over $2500 a month from my Udemy Courses and this is increasing every month!

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"Best "How To Do Udemy" course I've Taken

I've taken several Udemy courses that help instructors become more successful and in my opinion this is the most helpful yet. John gives excellent resources and an in depth look at analyzing your market opportunities. I highly recommend the course. John is very clear and also to the point so doesn't drone on repeating himself to make the point. He uses good"

Mark Gregory, 5 Stars

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Get it right first time to give yourself the best chance of being successful on Udemy!

Have I missed a topic you would like covered in this Udemy Course?

Have a question relating to this Udemy Course?

Message me here on Udemy!

Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)

Who is the target audience?
  • Udemy Course Creators
  • Potential Udemy Course Creators
  • Any Online ELearning Course Creators
  • Instructors needing Udemy Course Video Training
  • Instructors seeking to improve their Udemy Course Sales
  • Instructors seeking to uncover my Udemy Course Design Secrets
Students Who Viewed This Course Also Viewed
Curriculum For This Course
117 Lectures
14:34:49
+
Master Udemy Course Creation - Introduction
5 Lectures 21:13

I have extensively revised and reorganised this course to keep it up to date with changes on the Udemy platform itself and to bring you the benefit of my experience of creating courses on the Udemy Platform. I hope it offers you even more value and to help you, I have made a significant portion of the course previewable. Please leave a rating and a review for this course if you enjoy it.

Preview 04:43

I asked a question recently in the Udemy Studio to find out what other instructors were struggling with during the course creation process. The response fascinated me and inspired me to turn many of the issues into a video so that you can discover what other instructors are struggling with - realise you are not alone - and I also suggest some solutions and remedies to the issues raised.

Preview 13:39

In this Lecture I briefly introduce myself. I explain why I created this Course and Why my primary objective is your success

Preview 01:14

It would be great if you would introduce yourself in the discussions. Where are you from? what are your objectives for the course? What challenges are you facing? Join in with the community here and lets all work together for our mutual success.

Do welcome new members and answer questions if you can!

Please Introduce Yourself
01:37

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PLANNING: Plan Your Udemy Course with the Udemy Database
9 Lectures 44:15

In this Lecture I show you how I created my database of the Udemy Courses so that you can do the same at a future date should you wish to conduct your own analysis.

If You don't have Excel (and now only on PC) you may wish to move further down this section to where I provide you with a database which you can open with the Visokio Omniscope Viewer. For more Udemy data, check out my Udemy Directory Lite - free course which you may also find helpful. -Thanks to Dennis for pointing this out!

0:00: Introduction
0:20: Open the first Category Page and sort on Newest
 0:45: Open an Excel Spreadsheet and sort out your columns
1:33: Back to the Udemy Site and collect the first set of data, copy and paste it into the Spreadsheet.  This has to be done for all the data in this Category
2:09: Technology Category completed.  Then I show you how to write a Macro to parse the data
5:12: Once the data for this Category has been parsed, it is important to capture the "time" ranking of this Category
7:27: Then the Category Column is filled for all records
7:45: Then I show you how to separate out the Price and Attendees data which are in one column, using the Text to Columns function
10:05:  Finally I put the formula into the Value Column to calculate the value of Price x Attendees
 10:45: Once the Technology Category was complete, I then repeated the process for each Category and then combined the data into one Spreadsheet to create my database of Udemy Courses
Preview 11:04

At the request of a Rob, a student on this course, I have made a short video to show you how to get the information you want from the Udemy web page to Excel in a format that you can use. A straight copy and paste results in formatted data, links and images which is impossible to work with. By using the Paste-Special-Text option from the menu you can avoid this problem. I also highlight a potential pitfall/bug in Excel which is to be found in the Text to Column option in the Data menu and how to fix that before you start. My thanks to Rob for asking the question.

Copying and Pasting in Excel
04:57

This is a PDF of my list of Sub Categories along with the main Udemy Categories in which they occur. This PDF is sorted by Category so you can see all the Sub-Categories within the Main Category. The next Bonus Lecture contains the same data but this time sorted by Sub-Category so that you can see where a Sub-Category occurs in more than one Category and you can decide therefore where your course might fit best.

Preview 9 pages

This is a PDF of my list of Sub Categories along with the main Udemy Categories in which they occur. This PDF is sorted by Sub Category so that you can see where a Sub-Category occurs in more than one Category and you can decide therefore where your course might fit best.

Preview 9 pages

The Excel File attached to this Lecture contains my Sub-Classification of the Udemy Categories and is intended to help you to decide how to categorise your course. I have made this a freely available download for anyone who is considering taking my course to help you, whether or not you subsequently decide to enroll in this Course. Good Luck with your Course creation!

Preview 00:09

In this Lecture I introduce the Visokio Omniscope which is the data visualisation software that I use extensively throughout the course.  I have included the full data file in .zip format so that you can do your own analysis using the Visokio Omniscope Player.


0:00 Introduction
0:21: Download the free player from www.visokio.com
1:10: Affiliate disclosure
1:35: The objective of providing the data and showing you where to download the data from is so that you can do your own analysis
1:56: A short tutorial on some of the key aspects of using the Omniscope
2:20: How to change the view
2:50: How to sort and select data using the sliders on the right hand side
3:25: Selecting a segment enables you to select it and either keep it or move it out of the data set.  If you keep it, the rest of the data is moved out
4:00: Full tutorials are available from www.visokio.com/video-tutorials
4:20:  Next Lecture...
Preview 04:35

This is an update of my Udemy Course Database which contains over 5500 unique courses. Please be aware that there are not as many sub-categorisations but you have the Course ID, the URL and the Image URL included too.

I have attached a zip file of the information in .iok format which you can open and "read" in the Visokio Omniscope which is discussed in this course. The Omniscope can be downloaded from www.visokio.com.

I hope you will be able to take a closer look at the current state of your competition with this data, as well as learning more about the other instructors, what they are charging and how many students they have attracted.

Be aware that many students obtain courses for free or through Udemy or Instructor Discounts. The only way to learn about how these work is to spend time on the Udemy site. In my experience, the strategies that work today, may not work tomorrow and you need to be experimenting.

I would add (writing in March 2014) that I think that the current sweet spot for course pricing is between $49 and $99 which was not true several months ago. That having been said, Udemy has between 1m and 2m students now and this is growing all the time.

Best of luck with your course and please message me if you have any questions.

Best regards

John

Mar 2014 Udemy Course Database Update
02:38

This is a further update of the Udemy Database for you to use with the Visokio Omniscope. There are now 9,706 courses in the database. This includes:

  • the new Sub Category classifications,
  • course titles,
  • price,
  • number of reviews,
  • average of reviews,
  • number of students
  • instructor name
  • page (an indication of Udemy SEO ranking)

The .IOK file is attached in zip format as a downloadable material with this lecture.

Udated Udemy Course Database Oct 2014 - 9706 Courses!
10:32

This video walks you through a simple database project to identify the courses which compete in Udemy for a course about selling on Amazon. I show you how to use the Omniscope to identify and then filter the results and how to use different views to gain insights into the information.

I cover Course Promotion and Marketing later in the Course in a lot more detail from Section 12 Onwards.

Use the Udemy Course Database to Create a Competitive Course
10:20
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PLANNING: Understanding Your Competitors
5 Lectures 34:22
This is a two part introduction to the Udemy Course Landscape.  In June 2013 I downloaded the all the current Udemy courses to create a database which I could use for my analysis.  This Lecture and the one that follows introduces you to the Udemy Platform from a high level.  

For this Lecture and for each of the Category Lectures, I have attached my Excel Spreadsheet so that you can do your own analysis of the Udemy Landscape when considering the strategy you wish to adopt for your Udemy Course.

0:00 Introduction
0:23 A Snapshot in Time (June 2013) and my Subjective Evaluation
1:08 An Overview of the Database that I have created: Categories, Sub Categories, Title, Time Rank, Price, Author, Attendees, Value (Price x Attendees), No of Lectures, Time, Average Time per Lectures (subject to the fact that lectures come in a wide range of formats and only videos are timed), No of Reviews
2:50 Key Statistics: number of Categories, number of Categories, number and % of free courses, number of authors, average price per course, total attendance, total course value
4:10 We move into the Visokio Omniscope (a data visualisation software tool) and look at the overall landscape of Udemy
5:30  A look, using Omniscope of the Sub Categorisation of Udemy Categories that I have created to enable a more granular review of Udemy Courses.
6:30 A review of the most popular subjects covered by the wide range of Udemy Courses
7:10 Lead into the next Lecture
Overview of the Udemy Course Landscape Part 1
07:19

    This is a two part introduction to the Udemy Course Landscape.  In June 2013 I downloaded the all the current Udemy courses to create a database which I could use for my analysis.  This Lecture and the one that follows introduces you to the Udemy Platform from a high level.  

    For this Lecture and for each of the Category Lectures, I have attached my Excel Spreadsheet so that you can do your own analysis of the Udemy Landscape when considering the strategy you wish to adopt for your Udemy Course.

    0:00 Introduction
    0:18 A review of the Authors who have created courses on Udemy
    1:01 The pricing strategies adopted by Authors, taking a high level look at prices and then drilling down into one Author who has created multiple courses on Udemy to see how they have priced their range of courses.
    2:07 Pricing - an overview of the whole range of prices on Udemy.  This enables us to identify outliers and we can also look at the prices within Categories and Sub Categories to ensure you remain competitive
    3:00 The Price Structure across Udemy - showing the key price points.  The view in Omniscope enables us to see where the main price points are when considering how to price your own course.
    3:36  The Relationship between Price and Students (Course Attendees): The graph immediately throws up the Outliers, including high priced courses which are often Course Portals.  Eliminating outliers enables us to see the remaining data more clearly.
     5:45 Value - calculated simply by multiplying attendees by price.  I accept that this is not a precise number because of discount codes but does enable us to make some comparisons between courses and gain some insights.  The balance between price and attendees enables us to gain insights into how to create a financially successful strategy for your course.
    7:35 A review of the Free Courses on Udemy.  In my analysis this amounted to 284 courses.  It is possible to see which Categories have the most free courses and the number of attendees of these courses. You need to check that there is not great free course which covers the material you wish to create a paid course for.
    8:40 Ranking by Date - As I sorted the courses by "newest first" I have a ranking which approximates to how long a course has been on Udemy compared to other courses in the same category.  Does time on the Udemy platform have a significant relationship to the take up of the course by Students.
    10:10 Lead into the next Lecture
    Overview of the Udemy Course Landscape Part 2
    10:41

    This two part lecture shows you how to undertake effective competitor analysis on Udemy by comparing the key characteristics of competing courses. This should help you to identify your own USP as well learn to position your course more effectively in relation to your competition on Udemy

    When you have finished you should also have some great ideas for new lecture topics which you can create to improve your course, reinforce your USP and further stand out from the crowd.

    Competitive Analysis - Make Your Udemy Course Compete and Stand Out Part 1
    05:37

    This two part lecture shows you how to undertake effective competitor analysis on Udemy by comparing the key characteristics of competing courses. This should help you to identify your own USP as well learn to position your course more effectively in relation to your competition on Udemy

    When you have finished you should also have some great ideas for new lecture topics which you can create to improve your course, reinforce your USP and further stand out from the crowd.

    Competitive Analysis - Make Your Udemy Course Compete and Stand Out Part 2
    05:16

    In this Lecture I address some of the key questions you need to consider when designing your Udemy Course.


    0:00: Introduction
    0:18: What is your Skillset?
    0:38: What Need are you addressing?
    0:53: Is this a Large Market?
    1:08: How will you reach your Market?  Marketing Strategies are important but not part of this Course
    1:36: Discounts and Coupon Codes - A tool for selling your Course which will impact your Pricing Strategy
    2:03: Udemy Specific Issues
    2:13: Which Category will your Course fit into?
    2:36: What Sub Category will your Course fit into?
    2:48: What already exists?
    3.00:  What Free Courses are already provided?
    3:22: Take a look at your close Competition
    3:36: Now consider Content, Structure, Lectures, Course Materials and Length
    4:35: How can you Differentiate your Course from the Competition? 
    5:11: Start Planning...
    Key Questions Relating to Udemy Course Design
    05:29
    +
    BONUS SECTION: EQUIPMENT AND RESOURCES CHECKLIST
    1 Lecture 00:00

    This PDF contains a structured list of equipment and resources which may provide a helpful guide to an instructor seeking to set up. This includes:

    • Microphones
    • POP Filters and Cables
    • Software
    • Cameras
    • Lighting Equipment

    For the record I use;

    • iMac (High Spec: 32MB RAM, 3GB HD)
    • Blue Yeti + Pop Filter USB
    • Logitech C920 Webcam/iPhone 5s
    • 2 Desk Lamps (Quick & Simple)
    • Logitech Wireless Presenter
    • Screenflow
    • Audacity/Garage Band
      Many of these items are recommended by other instructors but I have not used them all myself. Prices may vary and I have tried to quote both US and UK Prices as a guide.
    Equipment and Resources Checklist
    44 pages
    +
    PRODUCTION: Create Lectures in under 30 min
    8 Lectures 02:00:29

    The secret to producing good quality courses in quick time is all about creating systems and standardisation. In this section, I will show you how I set up my presentations, the equipment that I use, the structure of my presentations, walk you through the Screenflow editing process I follow and show you the Keynote process as well.

    This is not the ultimate answer but I now produced over 250 lectures and I am honing my process all the time.

    Preview 02:59

    This lecture covers some of the main principles and settings that I use when creating my Lectures.

    I show you the outline structure for all my presentations and provide you with an example of my standard presentation template.

    I explain the key settings I use for my recording in Screenflow and the settings I use when exporting from Screenflow.

    There is also a brief discussion of microphone technique.

    How to Create a Udemy Course Lecture in Under 30 Minutes - Overview
    05:40

    Good equipment is the key to productivity. I have reinvested a significant proportion of my online earnings into making sure I have good, but not necessarily the best or most expensive, equipment to work with

    I explain how I combine my iMac with a Logitech Webcam, a Blue Yeti Microphone and Keynote and Screenflow. You can use Powerpoint and Camtasia if you use a PC.

    How to Create a Udemy Course Lecture in Under 30 Minutes - Equipment
    04:06

    Editing can be a real challenge but if you can master the basics of Screenflow/Camtasia, you should not find it too daunting.

    When I started it took me forever to edit a video. Now I am much faster and just try to keep things as standardised as possible.

    One trick, not mentioned in the video, is that it is fine to do several takes of a slide if you are not happy with the result but just keep the recording going and then cut out the stuff you don’t want.

    I walk you through how I edited the introduction to this lecture group and hopefully this will help you to get more acquainted with the simple way to do things with Screenflow.

    How to Create a Udemy Course Lecture in Under 30 Minutes - Editing Process
    07:09

    This video summarises what is covered.

    I explained the key processes that need to be systematised

    In the Overview, I explained the key principles and settings I use

    The Equipment lecture walks you through my simple equipment set up

    Finally the Editing lecture shows you step by step how I actually put it all together.

    How to Create a Udemy Course Lecture in Under 30 Minutes - Summary
    02:19

    In today's Episode of the Online Learning Podcast, Film Maker and Online Instructor, Paul Jenkins returns to the Online Learning Podcast to share his Time Management Strategies for Udemy Instructors. He applies all his film making experience to producing high quality courses which provide real benefits and value to his students and he explains many of the techniques and tricks he uses to produce these courses very fast! I nearly call this episode the Paul Jenkins guide to creating really great courses really quickly! Time Management Strategies seemed to have a better ring to it!

    In this Episode we discuss:

    • What Paul thinks of Udemy's current competitive position
    • Why Udemy can be compared to Amazon and why Udemy Courses can be compared to the Kindle
    • What is a Minimum Viable Course?
    • The importance of delivering insights that jump start students learning experience
    • Why its important to retain the student perspective when creating courses
    • What is an expert?
    • Why a new instructor has to understand the market place
    • How Paul uses the Amazon Kindle Best Seller list when making his Udemy Courses
    • How Paul sells Udemy Courses off Udemy
    • Pauls approach to Time Management Strategies when creating Udemy Courses
    • Paul's technique for rapidly outlining valuable courses
    • How Paul uses mindmaps when creating his courses
    • Why Paul thinks the Hero's Journey can be adapted to course creation
    • The importance of creating systems and processes for as part of his Time Management Strategies
    • Why Paul takes an organic approach to his course creation and why he does not believe in publishing complete courses to start with
    • Paul's perspective on the Udemy search algorithm
    • Why Paul believes in the KISS principle when making courses
    • Paul's recommendations for simple promotion strategies

    These are just the highlights of the interview. This is one of my longest episodes but it was so full of great thinking and ideas I did not want to cut him short. I am sure this is going to be one of my most listened to episodes! Find out for yourself!

    OLP Bonus: Time Management Strategies for Udemy Course Instructors
    01:07:22

    In today's Episode of the Online Learning Podcast, James Burchill shares his perceptive advice on Course Creation, Email Signups and List Building. A self confessed, lazy marketer, James likes to find quick and efficient way of working. In this fascinating interview he shares his tips and tactics on the fast way to create courses, the effective way to get high converting sign ups to his email lists and how to convert your prospects with autoresponder sequences.

    Bonus: Udemy Course Creation, eMail Signups & List Building with James Burchill
    30:54

    How are you enjoying the Course?

    I hope it is everything you expected.

    If not, please email me to let me know at john@jbdcolley.com or message me through Udemy.

    If you are enjoying it, please leave a positive comment and a rating which you can do at the top right hand corner of this page. It takes less than a minute and its a huge help to other students and to me too.

    Plus it will help the Course rank higher in Udemy Search.

    Don't forget you can edit your Review at any time.

    Thank you very much for your help with this. Best regards, John

    Now, on with the Course...

    Got a Minute? Please Leave an Honest Rating and a Comment for this Udemy Course
    1 page
    +
    PRODUCTION: Udemy Course Length & Lectures Nos
    3 Lectures 11:10
    In this Lecture, I consider Course Structure and some of the alternatives.  I want to encourage you to look at the successful competitors to your Lecture to see what they are doing and what you can learn from them.


    0:00 Introduction
    0:12: Number of Lectures does not take into account Lecture Format
    0.26: Time in minutes is only from the Video Format
    0:32: The average length of each lecture is at best an approximation
    0:45: Reviews and Stars: an important part of the Udemy algorithm
    1:15: Omniscope Data: A sample of all Udemy Courses only: 159 Courses.  Some long courses with large numbers of lectures: Some long courses have few lectures.  Depends on the style of the Course. You need to work out which style works best for you and your Course material
    3:35: Summarise: when you design your Course, take a look at the approach taken by your Competitors and work out how to make a better Course
    4:22: Next Lecture...
    Udemy Course Length and Number of Lectures
    04:42

    While Udemy provides guidelines for course structure and length, I have interviewed over 70 other instructors and been making teaching videos for over a year. These recommendations are based on my conclusions and the current set of Udemy rules

    In this lecture I cover my recommendations for free and paid courses, debunk the myth that there is any connection between course length and price, reiterate my belief in a progressive pricing strategy, discuss ideal lecture length and encourage you to interact with your students.

    Udemy Course Structural Recommendations
    06:28

    Download this PDF to keep as a handy aide memoire of these recommendations.

    Udemy Course Structural Recommendations - Notes for Download
    9 pages
    +
    PRODUCTION: Promotional Video Optimisation
    4 Lectures 08:24

    This shows you how to follow my 13 Step Formula to create a high converting Promotional Video that sells.

    The standard format I believe results in rather dull and certainly not commercially attractive videos.

    The Promotional Video is a really important aspect of your Course marketing and you simply cannot afford to let this opportunity slip. As I show there are other places where you can cover most of the other points without wasting these two precious minutes talking about yourself!

    Preview 06:22

    This shows you an example of a Promotional video made for another one of my courses using my approach

    Case Study: An Example of a Udemy Course Promotional Video made using my Method
    02:02

    Udemy Course Promotional Video Slide Deck
    24 pages

    I have provided you with a Check List to help you create your High Converting Promotional Video Script, one sentence at time.

    Udemy Course Promotional Video Script Checklist
    2 pages
    +
    PRODUCTION: Six Essential Udemy Lectures
    5 Lectures 05:39

    In this Lecture I briefly introduce myself. I explain why I created this Course and why my primary objective is your success.

    Come and Meet Me - I'd Like to Get to Know You
    01:14

    A Document similar to this should be a standard part of your introductory course materials so that you have an opportunity to introduce yourself to your new student.

    Make sure you keep the document totally generic so that you can upload the PDF once for each new course you create.

    Connect with John Colley
    2 pages

    This is a single slide PDF which you can use to encourage Students to leave a positive comment and rating at the half way point in your course and just before the end. It should encourage students to add positive comments and ratings which are essential to SEO in Udemy but should not be too much of a distraction from the Course.

    This is the Lecture Heading I use:

    Got a Minute? Please Leave a Positive Rating and a Comment for this Course

    And then in the Description I write...

    How are you enjoying the Course?

    I hope it is everything you expected.

    If not, please email me to let me know at john@jbdcolley.com or message me through Udemy.

    If you are enjoying it, please leave a positive comment and a rating which you can do at the top right hand corner of this page. It takes less than a minute and its a huge help to other students and to me too.

    Plus it will help the Course rank higher in Udemy Search.

    Don't forget you can edit your Review at any time.

    Thank you very much for your help with this. Best regards, John

    Now, on with the Course...

    Rate This Udemy Course - Single Slide Image
    1 page

    If you have a new paid course, you can include, for a limited time, a lecture like this to briefly introduce your course and encourage them to buy it at an introductory price. Consider too including the Promo Video for your new course here to make it even more interesting. Alternatively you might choose to create a PDF in Keynote or Powerpoint to improve the visual appeal of the document.

    Special Udemy Course Promotional Materials
    1 page

    This shows you a video example of how you might promote the Udemy Affiliate Programme in Your Courses

    Udemy Course Affiliate Programme Promotion
    04:25
    +
    PUBLICATION: Choosing Your Category
    5 Lectures 31:53
    In this Lecture I take a closer look at the second largest Category, Business.  I have attached the Excel Spreadsheet for you to use for your own analysis should you be considering creating a course in this Category.
    0:00 Introduction
    0:15 Key Statistics: Sub Categories, Courses, Free Courses, Authors, Average Prices, Total Attendance, Total Value
    1:17 The Data in Omniscope
    1:32 Sub Categories;  A complex category with over 50 Sub Categories; worth having a closer look at some potentially competing Sub Categories
    2:23 Authors: A look at some of the Authors who have produced Courses in this Category, including Authors of multiple Courses
    2:58 Pricing:  Significant number of Courses over $100 which contributes to the high average price of Courses in this Category
    3:23: Author Pricing:  Interesting to pick out the high priced outliers on the graph.  Worth looking to see the prices of Courses which may compete with your own.
    3:57: Pricing Structure: Can see which price points are dominant.  Important to understand the key pricing points in the Category
    4:30: Price vs Attendance:  Important to understand which courses do well at which price points and try to understand how you can emulate this.  A lower price to attract more students may be a more effective strategy for making money than very high priced courses
    5:35: Value: Confirms the picture that pricing impacts the number of attendees
    5:55: Free Courses: Takes a look at which Sub Categories have the most free Courses
    6:07: Ranking by Date:  A flat curve suggests that time on Udemy is not a very significant factor in the number of Attendees
    6:43: The Next Lecture...
    Udemy Course Category - Business
    06:52

    In this Lecture, I take a detailed look at the Technology Category and show you how to use the data in the Omniscope Player to do your own strategic analysis when designing your next course.


    0:00 Introduction
    0:15: Key Statistics: Sub Categories, Courses, Free Courses, Authors, Average Prices, Total Attendance and Total Value
    1:05: Omniscope Data: The Technology Category is the largest Sector.  There are a large number of Sub Categories - 103.
    2:03:  I take a look at the Pricing Structure in the Technology Category
    2:43: A more detailed look at the price points over $100.  Next is a more detailed look at the courses by Value Created and Attendees.  The Omniscope data enables you to look at potentially competing courses
    4:40: A brief look at the Free Courses, illustrating the wide range of subjects covered
    5:00: A look at the Authors who have produced courses.  It can be helpful to look at Courses created by succcessful authors
    5:33: A brief discussion of Course structure, particularly numbers of lectures and total time.
    6:45: Encourage you to use the data I provide and the Visokio Omniscope to do your own analysis
    7:10: Next Lecture...
    Udemy Course Category - Technology
    07:20

    In this Lecture, I review the Key Statistics of the other Categories in Udemy.  I have provided individual Excel Spreadsheets for each category in the Supplementary Materials to this Lecture to enable you to do your own analysis.

    0:00: Introduction
    0:41: Arts and Photography
    1:40: Crafts and Hobbies
    2:04: Design
    2:55: Education
    3:36: Games
    3:58: Health and Fitness
    4:28 Humanities
    4:54: Languages
    5:24: Lifestyle
    5:59: Math and Science
    6:40: Music
    7:02: Other
    7:25: Social Sciences
    8:08: Sports
    8:38: The Data is made available in Excel Spreadsheets for each Category
    Other Udemy Course Categories
    09:37

    At the beginning of July 2014, Udemy revised its Categories and brought in Sub Categories for the first time. Here is an update of their new taxonomy.

    Udemy Course Categories and Sub Categories Updated
    02:20

    Choosing the right Sub Category has become a crucial element in your competitive positioning on Udemy and in this lecture I show you how to choose the right category for your course to give you the best chance of getting your course to the first page of organic search for your sub-category. This strategy does not guarantee this on its own but without doing what I suggest here, you will definitely handicap yourself going forward.

    If you have already published your courses, watch this lecture and then go back, apply the technique I show you and if you conclude that you should be in a different sub-category, then email Udemy and ask them to change your course to the optimal sub category.

    How to Choose the Udemy Course Right Sub Category - Mar 2015 Update
    05:44
    +
    PUBLICATION: Evaluating Udemy Pricing Strategies
    7 Lectures 31:25

    Udemy has announced a radical change to the way they are going to allow instructors to price their courses. This gives you a heads up on what is happening. There is a link to the announcement in the Additional Resources section of this video.

    Preview 05:28

    In this Lecture I take a look at the critical issue of Pricing Strategy and take a look at the implications of adopting a Low Price Strategy.  The Spreadsheet with the Price Analysis is included in the Supplementary Materials to this Lecture.


    0:00: Introduction
    0:17: Key Pricing Points using the Omniscope Data
    2:09: Low Pricing Strategy examined using both the Omniscope Data and the Pricing Comparison Spreadsheet
    3:08 Courses under $49 in Price and the implications for the total return to the Course Creator and the numbers of Attendees - a good way to build an audience but not a good way to make a return
    4:06: A look at the Spreadsheet data shows that lower priced Courses have low returns to the Course Creators
    4:41: The Next Lecture...A High Pricing Strategy
    Udemy Course Pricing Strategy - Introduction and Low Pricing
    04:57

    In this Lecture, I take a look at the implications for adopting a High Price Strategy for your Udemy Course.


    0:00 Introduction
    0:15: High Pricing Strategy using both Omniscope and Spreadsheet Data
    0:27: Courses above $500 - only 18 Courses on Udemy
    1:24: You can make some substantial returns but the figures do not take into account the discounts offered
    2:00: The Spreadsheet data confirms that the values are good but better values are created below this level
    2:31: Next Lecture...Mid Price Strategy
    Udemy Course Pricing Strategy - High Pricing
    02:43

    Udemy Course Pricing Strategy - Mid Pricing
    04:28

    In this Lecture I look specifically at the Attendance of Courses - the numbers of Students who have subscribed to each Course and how this variable can affect your Pricing Strategy


    0:00 Introduction
    0:34: A look at the Omniscope Data.  The Category Analysis shows where the large audiences are for each Category - so you need to consider where you are going to create your Course.  The Omniscope Data also enables you to see how large the audiences are by Sub Category
    2:08: Take a closer look at the core data after removing some outliers.  The Graph maps attendees vs Courses and shows that Attendance is price sensitive.  Look carefully at your potential Competitors
    3:43: Next Lecture...
    Udemy Course Pricing Strategy - Attendance
    03:54

    In this Lecture I take a look at what strategy should you adopt to optimise your potential financial return from your Course


    0:00: Introduction
    0:15 Financial Return using both Omniscope and Spreadsheet Data
    0:25: Omniscope, free Courses out.  Need to be in the larger Categories to make a good return. Your Sub Category Strategy is just as important and you can use the Omniscope to identify and review competing Courses
    1:27: Price vs Value Graph: The graph shows that high priced courses do not necessarily earn the highest returns.
    2:30: Spilt by Categories to see where the Value has been created.
    3:40: Spreadsheet Data: Values above $1m - most of the price points which create the highest value are shown:  this is also shown in terms of average returns per Course at each price point.
    4:42: Next Lecture...
    Udemy Course Pricing Strategy - Financial Return
    04:59

    Udemy updated its whole pricing structure on 4th April 2016. This lecture summarises the new structure and also shares some insights from my data on the Udemy Market place.  I have attached a screenshot from this data in the additional resources section of this lecture to help you consider your pricing.

    April 2016 Pricing Update
    04:56
    10 More Sections
    About the Instructor
    John Colley
    4.5 Average rating
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    Best Selling Instructor, 40,000+ Students

    Exceed Your Own Potential! Join My Student Community Today!

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    Here is a little bit about Me...

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    I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)

    Master of Business Administration

    I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.

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    I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.

    Investment Banking Career

    I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.

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    I have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.

    My current Podcast, The Online Learning Podcast, dedicated to eLearning and Udemy can be found as a free course below.

    Enrol in one of my Courses Today - Start your Success Journey with Me now!

    I relish the opportunity to interact and engage with you to share ideas and inspiration! Please ask me any questions you might have about my courses - I may not have an immediate answer, but I will find it!

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