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Do you want to know what the most successful Instructors are doing on Udemy?
Have you considered the Competition in Your Niche?
Do you know how to Structure and Price your Course based on what is actually happening on Udemy?
I have made over $48,000 from my Udemy Courses and Made my First $1,000 in my First Three Months - Now I am Using this Data to create MORE COURSES and MORE COURSES = MORE $ALES!
This Course is a Lite / Introduction to my Main Udemy Course Creation Course and has been created by popular demand for some of the tactics, techniques and Tips which I provide extensively in the paid course.
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|Section 1: Introduction|
|I want to explain to you why I created this Course. I am keen to help fellow instructors and really enjoy interviewing them on my Online Learning Podcast too. However, for some of my courses, you are my market and potential customers too! So this is a compromise. I want to share some great information with you and at the same time tempt you to consider enrolling in my paid courses too. Its a bit of a glorified shameless plug really - but hopefully embedded with great nuggets of valuable information!|
|The more advanced framework for Course Creation has six steps:
Proof refers to the importance of getting social proof (=credibility) for your course.
Platforms covers the syndication of your content to other platforms both for monetisation and promotion
The others are self explanatory but I cover some of the detail to them in this lecture.
|This sets out the main framework for this Course. The four key stages are: Planning Production Publication Promotion Each of these stages involves a lot of work and the temptation is to focus on the first two, launch and then rely on Udemy to deliver on Stage 4. As I hope to show you, this would be a mistake. I have structured the rest of the course around this framework to make it easy for you to find what you most need to help you with your own course.|
There are some key attributes of successful Udemy instructors - this is my take on them!
I asked a question recently in the Udemy Studio to find out what other instructors were struggling with during the course creation process. The response fascinated me and inspired me to turn many of the issues into a video so that you can discover what other instructors are struggling with - realise you are not alone - and I also suggest some solutions and remedies to the issues raised.
It would be great if you would introduce yourself in the discussions. Where are you from? what are your objectives for the course? What challenges are you facing? Join in with the community here and lets all work together for our mutual success.
Do welcome new members and answer questions if you can!
This is a webinar I recorded in which I discuss the benefits of creating online courses and then go on to outline four of the major stages of course creation.
In this I discuss:
|Section 2: Stage 1 - Planning|
|This is an update of my Udemy Course Database which contains over 5500 unique courses. Please be aware that there are not as many sub-categorisations but you have the Course ID, the URL and the Image URL included too. I hope you will be able to take a closer look at the current state of your competition with this data, as well as learning more about the other instructors, what they are charging and how many students they have attracted. Be aware that many students obtain courses for free or through Udemy or Instructor Discounts. The only way to learn about how these work is to spend time on the Udemy site. In my experience, the strategies that work today, may not work tomorrow and you need to be experimenting. I would add (writing in March 2014) that I think that the current sweet spot for course pricing is between $49 and $99 which was not true several months ago. That having been said, Udemy has between 1m and 2m students now and this is growing all the time. Best of luck with your course and please message me if you have any questions. PS The IOK File is available in the Main Version of this Course|
What you now need to know about Categories and Sub Categories
|In this video I bring you an update on the Udemy Course Landscape with my latest database update. I show you six examples of how to interpret the database using the Visokio Omniscope. The database is available in my main flagship course which you can find through my Udemy profile. That course also explains how to access and download a free version of the Omniscope for free so that you can read the data and experiment with it.|
This is a worked example in which I walk you through how I use the database when seeking competing courses for a new topic. I also demonstrate how I extract information, using the Visokio Omniscope to gain insights which I can use to my advantage when designing my course.
This two part lecture shows you how to undertake effective competitor analysis on Udemy by comparing the key characteristics of competing courses. This should help you to identify your own USP as well learn to position your course more effectively in relation to your competition on Udemy When you have finished you should also have some great ideas for new lecture topics which you can create to improve your course, reinforce your USP and further stand out from the crowd
This update as of April 2016 provides you with a Dataset (Business Category Courses) which is up to date with the new Udemy pricing. The Visokio Datafile is attached as a .zip file to this lecture in the additional resources.
In this second part of this two part lecture, I take a closer look at how fellow instructors are positioning their courses and how they are tackling their subject matter. The attached spreadsheet show you how you can do this analysis for your own course topics.
|Section 3: Stage 2 - Production|
|The secret to producing good quality courses in quick time is all about creating systems and standardisation. In this section, I will show you how I set up my presentations, the equipment that I use, the structure of my presentations, walk you through the Screenflow editing process I follow and show you the Keynote process as well. This is not the ultimate answer but I now produced over 250 lectures and I am honing my process all the time.|
|This lecture covers some of the main principles and settings that I use when creating my Lectures. I show you the outline structure for all my presentations and provide you with an example of my standard presentation template. I explain the key settings I use for my recording in Screenflow and the settings I use when exporting from Screenflow. There is also a brief discussion of microphone technique|
|Good equipment is the key to productivity. I have reinvested a significant proportion of my online earnings into making sure I have good, but not necessarily the best or most expensive, equipment to work with. I explain how I combine my iMac with a Logitech Webcam, a Blue Yeti Microphone and Keynote and Screenflow. You can use Powerpoint and Camtasia if you use a PC.|
|Editing can be a real challenge but if you can master the basics of Screenflow/Camtasia, you should not find it too daunting. When I started it took me forever to edit a video. Now I am much faster and just try to keep things as standardised as possible. One trick, not mentioned in the video, is that it is fine to do several takes of a slide if you are not happy with the result but just keep the recording going and then cut out the stuff you don’t want. I walk you through how I edited the introduction to this lecture group and hopefully this will help you to get more acquainted with the simple way to do things with Screenflow|
|This video summarises what is covered. I explained the key processes that need to be systematised In the Overview, I explained the key principles and settings I use The Equipment lecture walks you through my simple equipment set up Finally the Editing lecture shows you step by step how I actually put it all together|
|Section 4: Stage 3 - Publication|
This lecture shares the key things you need to know about how to get the most sales in the long term on Udemy. This shares the benefit of my experience of creating, marketing and selling courses on Udemy. No holds barred!
|This video explains my progressive pricing strategy. You have to compete with a pervasive discounting culture in Udemy and the way to do this is to train your students to expect your courses to go up in price on a regular and predictable curve. Of course, they can wait for a Udemy discount to come along or they can pay the full price or use one of your coupon codes to get a great deal now|
|Udemy has no "Pay What You Want" mechanism but with a little bit of creativity it is possible to give your students this option. With thanks to Tom Cassidy who showed me this approach.|
Udemy updated its whole pricing structure on 4th April 2016. This lecture summarises the new structure and also shares some insights from my data on the Udemy Market place. I have attached a screenshot from this data in the additional resources section of this lecture to help you consider your pricing.
|Section 5: Stage 4 - Promotion|
This video briefly introduces my system for automating my course marketing.
I recently interviewed Frank Visciano from Udemy for the Online Learning Podcast (which you can find here on Udemy) and he made some very helpful comments about what Instructors can do to improve their Students' experiences and how this would reflect on them within the Udemy Marketplace. This lecture brings you upto date with that thinking and I hope will help you to take a more proactive approach to your courses.
|Section 6: Bonus Lecture|
So where should you go next? If you want to know more about the Udemy Marketplace, may I recommend my Udemy Course Directory. If you are interested in expanding your knowledge about creating Udemy Courses then allow me to recommend my Intermediate Udemy Course Creation Course.
The PDF of the Slide Deck is attached and this has the Codes and the links included.
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Here is a little bit about Me...
Cambridge University Graduate
I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)
Master of Business Administration
I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.
British Army Officer
I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.
Investment Banking Career
I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.
Online Marketing and Social Media
I have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.
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