Promote a Udemy Course Using Google Adwords - Unofficial
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Promote a Udemy Course Using Google Adwords - Unofficial

Creating a course is one thing, but now you need to get people to look at it! That's what this course teaches you.
4.5 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
270 students enrolled
Created by Will Haimerl
Last updated 5/2013
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Master Google Adwords
  • Drive Targeted Traffic To Your Udemy Course
View Curriculum
  • No Knowledge of Google Adwords is Necessary

This course is not sponsored by or affiliated with Udemy, Inc.


So your course is done, you hit publish and now the money rolls in while you sleep right?  NOPE, now comes the hardest part!  You have to get people to view your course and then hopefully they'll buy it.  This is called "traffic".  We're going to show you how to get this traffic from Google.  They've got an advertising program, completely controlled online called Google Adwords.

I'm Not Affiliated With Google Adwords or Udemy

I don't work for them, I'm not endorsed by them in any way, (although it would be awesome if I were).  I'm just a guy who's done this before and trained over 10,000 pay per click marketers since 2004.

Google Adwords

Google Adwords is a HUGE source of traffic for your course.  It's "paid" traffic meaning you have to buy it but it's an awesome way to get virtually instant traffic to your course only limited by the amount of money you want to give to Google.

Google makes the bulk of their money through advertising from people like you, me and several large corporations.  Google’s total revenues for 2012 were $50 billion.   Adwords consistently accounts for approximately 97% of Google’s revenues.  Why do people continue to pay Google these outrageous sums?  Because they make a lot more than they spend and so can you, (with the right training).  They operate on a "pay per click" basis.  Meaning you only pay when someone clicks your ad.  Pretty nifty isn't it?

If this is all greek to you at this point, no worries, you'll be a Google Adwords master by the time you're done & your course will be getting all the traffic you want!

Ready to get a lot of people looking at your Udemy course?

Let's get going...

Who is the target audience?
  • Udemy Instructors
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Curriculum For This Course
27 Lectures
Getting Started
6 Lectures 49:00
This video is a quick introduction to the class.  Please watch it first.
Preview 06:51

This video is a little bit about me.  You can find me at my coaching site too:
Preview 05:42

Got a question or need something clarified?  Hit me up on Facebook, ( or Twitter ( or LinkedIn, (
Contact Me

This video shows you how to create your Google Adwords account.  If you already have an account with Adwords, you can safely skip this video.
Create Your Google Adwords Account

Failing to plan is planning to fail.  This video teaches you the questions you have to answer before starting any campaign.
Planning Your Campaign(s)

There might be some confusion as to which is which and why it even matters.  I clear this up in this video.
Search Network Vs Content Network
Conversion Tracking
2 Lectures 09:43
This video explains the importance of conversion tracking.
Why Bother Tracking Conversions?

This video shows you how to configure your tracking with Adwords & your Udemy course.
How To Setup Adwords Tracking With Udemy
Google Adwords Search Network
6 Lectures 43:49
This video explains how we are going to tackle setting up our search network campaigns.
Plan Of Attack

This video shows you how to do the keyword research and I give you a simple excel sheet to make it easier to manage all the keywords too.
Keyword Research

Ad research and creation is what this video explains.
Ad Research

Let's setup our first search network campaign now!  Step by step in this video.
Campaign Creation

This video shows you how to create adgroups using the keywords and ads we've written in the previous videos.
Adgroup Creation

This video shows my campaign now ready for prime time.  It's setup, but billing hasn't been done yet, I like to get them all ready then add my payment later once I've reviewed things and made sure it's all good to go.
Completed Campaign
Google Adwords Content Network
6 Lectures 30:32
The content network is a different animal versus the search network.  You need to change up your thinking when doing this.  There can be a lot more traffic and lower costs if done right.  (Which you will employing my content network strategy).  We focus on text ads for this.
Plan Of Attack

This video shows how to figure out what to bid on.  It's a bit different versus the search network as themes are involved instead of straight keyword bidding.
Keyword Research

Ad research is much the same as the content network but there is one additional tool within your adwords account that you can use too.
Ad Research

Let's create our first content network campaign now!
Campaign Creation

This video shows how to create an adgroup for the content network.
Adgroup Creation

My campaign is now ready, have a look at what I did in this video.
Completed Campaign
Google Adwords Editor
2 Lectures 14:08
This video introduces you to the Desktop Adwords Editor, it's free and easy to use.
Intro to the Adwords Editor

How To Duplicate Campaigns
1 Lecture 04:31
Now that everything is setup, it's time to fund your account and start getting traffic to your page.  This video shows you how.
Entering Your Payment Info
Managing Your Campaigns
3 Lectures 19:33
This vital parlays the importance of managing your campaigns daily.  It's best to log in in the morning and view the stats so that all click costs and click data is 100% accurate.  Make this a part of your daily routine for success.
Why You Must Manage Your Campaigns

This video shows you how to manage your search network campaigns daily.  It's a matter of treating every keyword individually as a test.  Plus you have to manage your ads to make sure you're getting the most bang for your buck.

Managing Your Search Network Campaigns

The content network involves managing things at the site level.  So substitute your keyword management for sites in this case.
Managing Your Content Network Campaigns
1 Lecture 06:32
Now you're a Google Adwords MASTER, the next step is to summarize things then go out and take action on your own campaigns.  You're armed and ready now.
About the Instructor
Will Haimerl
4.1 Average rating
10 Reviews
682 Students
3 Courses
PPC & Weight Loss Master

 I have two things I'm very good at online.  First is showing people how to do pay per click marketing, which I've done for the past 5 years on my coaching site.  The second is showing people how to lose weight through the program I used to drop 100 lbs in 106 days.

I have been self employed online since 2007 and have a lot of experience training people in marketing and my newest weight loss training venture.  My two main coaching sites are located here:

I look forward to working with you and helping you in my two areas of expertise.