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So your course is done, you hit publish and now the money rolls in while you sleep right? NOPE, now comes the hardest part! You have to get people to view your course and then hopefully they'll buy it. This is called "traffic". We're going to show you how to get this traffic from Google. They've got an advertising program, completely controlled online called Google Adwords.
I'm Not Affiliated With Google Adwords or Udemy
I don't work for them, I'm not endorsed by them in any way, (although it would be awesome if I were). I'm just a guy who's done this before and trained over 10,000 pay per click marketers since 2004.
Google Adwords is a HUGE source of traffic for your course. It's "paid" traffic meaning you have to buy it but it's an awesome way to get virtually instant traffic to your course only limited by the amount of money you want to give to Google.
Google makes the bulk of their money through advertising from people like you, me and several large corporations. Google’s total revenues for 2012 were $50 billion. Adwords consistently accounts for approximately 97% of Google’s revenues. Why do people continue to pay Google these outrageous sums? Because they make a lot more than they spend and so can you, (with the right training). They operate on a "pay per click" basis. Meaning you only pay when someone clicks your ad. Pretty nifty isn't it?
If this is all greek to you at this point, no worries, you'll be a Google Adwords master by the time you're done & your course will be getting all the traffic you want!
Ready to get a lot of people looking at your Udemy course?
Let's get going...
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|Section 1: Getting Started|
|This video is a quick introduction to the class. Please watch it first.
|This video is a little bit about me. You can find me at my coaching site too: http://ppc-coach.com
|Got a question or need something clarified? Hit me up on Facebook, (http://facebook.com/payperclickcoach) or Twitter (http://twitter.com/PPC_Coach) or LinkedIn, (http://linkedin.com/in/willhaimerl).
|This video shows you how to create your Google Adwords account. If you already have an account with Adwords, you can safely skip this video.
|Failing to plan is planning to fail. This video teaches you the questions you have to answer before starting any campaign.
|There might be some confusion as to which is which and why it even matters. I clear this up in this video.
|Section 2: Conversion Tracking|
|This video explains the importance of conversion tracking.
|This video shows you how to configure your tracking with Adwords & your Udemy course.
|Section 3: Google Adwords Search Network|
|This video explains how we are going to tackle setting up our search network campaigns.
|This video shows you how to do the keyword research and I give you a simple excel sheet to make it easier to manage all the keywords too.
|Ad research and creation is what this video explains.
|Let's setup our first search network campaign now! Step by step in this video.
|This video shows you how to create adgroups using the keywords and ads we've written in the previous videos.
|This video shows my campaign now ready for prime time. It's setup, but billing hasn't been done yet, I like to get them all ready then add my payment later once I've reviewed things and made sure it's all good to go.
|Section 4: Google Adwords Content Network|
|The content network is a different animal versus the search network. You need to change up your thinking when doing this. There can be a lot more traffic and lower costs if done right. (Which you will employing my content network strategy). We focus on text ads for this.
|This video shows how to figure out what to bid on. It's a bit different versus the search network as themes are involved instead of straight keyword bidding.
|Ad research is much the same as the content network but there is one additional tool within your adwords account that you can use too.
|Let's create our first content network campaign now!
|This video shows how to create an adgroup for the content network.
|My campaign is now ready, have a look at what I did in this video.
|Section 5: Google Adwords Editor|
|This video introduces you to the Desktop Adwords Editor, it's free and easy to use.
How To Duplicate Campaigns
|Section 6: Billing|
|Now that everything is setup, it's time to fund your account and start getting traffic to your page. This video shows you how.
|Section 7: Managing Your Campaigns|
|This vital parlays the importance of managing your campaigns daily. It's best to log in in the morning and view the stats so that all click costs and click data is 100% accurate. Make this a part of your daily routine for success.
This video shows you how to manage your search network campaigns daily. It's a matter of treating every keyword individually as a test. Plus you have to manage your ads to make sure you're getting the most bang for your buck.
|The content network involves managing things at the site level. So substitute your keyword management for sites in this case.
|Section 8: Conclusion|
|Now you're a Google Adwords MASTER, the next step is to summarize things then go out and take action on your own campaigns. You're armed and ready now.
I have two things I'm very good at online. First is showing people how to do pay per click marketing, which I've done for the past 5 years on my coaching site. The second is showing people how to lose weight through the program I used to drop 100 lbs in 106 days.
I have been self employed online since 2007 and have a lot of experience training people in marketing and my newest weight loss training venture. My two main coaching sites are located here:
I look forward to working with you and helping you in my two areas of expertise.