Google Analytics for Udemy – Unofficial

Google Analytics - learn how to create an analytics account, add it to your course, and track your sales and students
4.5 (162 ratings)
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  • Lectures 23
  • Length 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

This course is not sponsored by or affiliated with Udemy, Inc.

Google Analytics course is up-to-date as of NOV 2016!


Kimberly S says, "This course walks you through the basics, step-by-step from A to Z."

Sicco R says, "I now see this is a must for Udemy teachers who wish to understand and improve conversions!"

Kimberly F says, "This is a great course that does a great job of explaining how to implement Google Analytics for your Udemy course."

Micki B says, "Scott did a great job of explaining all of this simply, and to the point and saved me hours of wasted time . Thanks Scott."

Jessica B says, "Just what I needed!"

This course is for Udemy instructors like you who want to learn how to set up Google Analytics to track visits, page views, and conversions for your Udemy course.

Don't worry if you haven't used Google Analytics before. In this course, you'll see everything you need to set up Google Analytics to get accurate data.

This course is very focused on Google Analytics for Udemy courses - a step-by-step guide to setting it up, and what each of the key reports means from an instructors point of view.

In this course, you will learn:

  • How to register for a new Google account
  • How to use your existing Google account to create a Google Analytics account
  • Where to get the Google Analytics tracking code
  • How to add that tracking code to your course in Udemy settings
  • The basic traffic reports - sessions, users and bounce rate
  • Tracking the source of traffic - including referrals
  • Seeing which lectures of your course are viewed most often
  • Filtering out your own IP address from reports
  • Segmenting your traffic into all visitors, only mobile visitors, new visitors, etc
  • Setting up goals and the Udemy-specific funnel
  • And how to understand the goal reports

Every day your course is on Udemy and not collecting your Analytics data, is a day missed. You can't go back in time and collect it later. So get this course today, and in less than an hour, you'll be set up in Google Analytics and seeing in real-time as viewers come to your course page, and what percentage of them buy.

Thank you for signing up for this course on Udemy. The course will always be up-to-date here and nowhere else.

What are the requirements?

  • You should already have a course launched on Udemy or be close to launching
  • No previous experience with GA required
  • But some A experience would help, as the intention is to focus only on Udemy-specific reports

What am I going to get from this course?

  • Add a new Property to their GA account for your course
  • Add the GA code to Udemy
  • Understand the basic traffic and referral reports
  • Set up custom goals including "conversion"

Who is the target audience?

  • Are you an instructor on the Udemy platform?
  • Are you interested in how many people come to your sales page?
  • Are you interested in how students are interacting with your course at a detailed level, per lecture?
  • Would you like to understand how often potential students hit the buy button?

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started with GA

For those students who do not have a Google Account, and/or have never signed up for Google Analytics, this module covers that.


For those students who have an existing Google Analytics account, this is how you separate your Udemy traffic from your main website traffic.


I like to exclude my own IP address traffic from all reports. Here's how.


And here's how you add your unique Google Analytics tracking code to the Udemy website.


A brief description of how Google gets info from client browsers and adds it to reports.

Section 2: Reports

A view of the Audience reports - all about traffic.


A view of the Acquisition reports - all about traffic sources and referrals.


A view of the Behavior reports - all about content pages, and flow.


How to create your first Goal to track students going from the landing page into the checkout and purchase steps.

Import Goal from Google Analytics Gallery (*NEW* 5/2016)
Goal Screen in Detail (*Revised* 5/2016)
1 page

A view of the Conversion reports - Goals and the sales Funnel.

Intelligence Events (*NEW* Added 5/2015)
Demographics (*NEW* Added 6/2015)
Interest (*NEW* Added 6/2015)

Take care.

Section 3: Advanced Lectures

From a student question, how do you determine which lecture in your course relates to which number in the Google Analytics reports?


How to create the Google Analytics source, medium and campaign tags for your course link, so that those clicks can be viewed separately in your traffic reports.

Advanced Level 3 - How to Create an Affiliate Link for Your Own Course
Advanced Level 4 - What If You Have More than One Course?
Advanced Level 7 - How Do I Know Udemy is Advertising for My Course?
Advanced Level 8 - Excluding Referrals and Referral Spam
Section 4: Bonus Lectures
Bonus Lecture

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Instructor Biography

Scott Duffy Of VideoCourses, Bestselling Udemy Instructor, 15+ Courses, 25,000+ Students

Hi there, my name is Scott Duffy and I've been teaching on Udemy for 2 years now.

More than 25,000 students have enrolled in one of my courses. I am forever grateful to everyone who has chosen to learn from me.

I have spent the last two years studying how Udemy works. Every day, I search for courses, and have devoted more thousands of hours to figuring out how the Udemy search algorithm works and what makes a successful course topic. My courses on SEO, topic selection and course marketing all come from my experience as a keen observer, using documented research, and through my own experience as a successful instructor.

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