Creating Udemy Courses: A Step-By-Step Guide - Unofficial

The most comprehensive guide on creating, publishing, launching, and growing a Udemy course. Contains Udemy growth hacks
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  • Lectures 93
  • Length 15 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

This course is not sponsored by or affiliated with Udemy, Inc.

**UPDATED OCTOBER 2016** - Called "The most comprehensive and tactical course on making and marketing highly profitable courses on Udemy."

You may have seen other courses on “how to dominate on Udemy" on here…

Before I get into exactly why this is different and what you'll learn here that only a small percentage of people who've replaced their full time income with passive earnings on Udemy here's what I've done:

  • Drove over 29,000+ Students to my courses
  • Made over $100,000 in passive income on Udemy (and growing)
  • Generated over 480+ positive student reviews
  • Used the momentum built here to develop my own platform mailing list of over 15,000+ subscribers and a top 20 business podcast on iTunes

In this course, you'll learn step by step and get of insider's view of how to create the same results.

Creating a course isn't too tricky...the real secret sauce is understanding how to market the heck out of it and set it up smart so that it markets itself and builds your personal platform which is exactly what I'll be teaching you.

Whether your goal is to create your first course and have no idea to start or you're looking to double your sales from your existing courses on the platform this has plenty of meaty tactics for you.

We'll cover the basics of creating your course, but also more advanced strategies and resources like:

  • Multiple ways you can drive 1000's of students to your course in a day
  • Levers to increase your ranking in the Udemy marketplace
  • How to implement a simple testing procedure every few week to maximize your revenue
  • All the sites you can promote your course to drive Students off of Udemy
  • The 80/20 for setting your course up for optimum passive income
  • How to structure content to automatically grow your personal platform
  • Strategies to maximize the number of people that click "buy" when they see your course

There's plenty of other material on “creating a course" but they felt outdated and I didn't feel like they covered all the tactics available to really crush it on Udemy which is why I created this course.

Whether your goal is to start developing passive income or simply grow your thought leadership online this is the course for you...

From others who were just starting out…

"Scott is the man when it comes to Udemy (among other things!). What I learned from him helped me decide exactly what niche to focus on, how to create a high-value course and then how to launch and leverage Udemy platform for passive income. I will never forget a day when I made my first 1$ online and then after a few days, first 100$ online (I am now well into thousands per month). Thank you Scott!" -Bozidar Jovicevic

"As a fitness instructor and business owner, I knew I wanted to create something that would get me paid without requiring me to show up and log all the long hours of labor that are usually required in my line of business. Scott introduced me to UDEMY and changed everything for me. The man is a total beast on the platform and was very helpful in getting me started making passive income with a Udemy course. Could not be more grateful for his help!" -Brandon Epstein

To Instructors who already had courses...

"I published my first course on Udemy two years ago, and it became one of the Top 5 Business courses on the site. I had worn out all my traditional marketing strategies and didn't know what else to do to attract more students and grow my income. Scott gave me one idea that allowed me to get 2,000 new students in less than a week - and I didn't need to spend a dime on marketing! I can't wait to continue riding the wave with Scott as Udemy explodes" -Tom Corson Knowles

"When I created my recent Udemy course, I followed many of Scott's best practices for social proof, reviews, pricing, promotion, and more. The course earned over $3500 in the first 2 months. It was a lot of work to create the videos and the material, but now I have what I hope to be a passive income asset that will serve me for months or years down the road." - Nick Loper

What are the requirements?

  • Screencasting software which will be covered in the course
  • Computer with a microphone or external mic

What am I going to get from this course?

  • You will know exactly how to take your expertise or knowledge and turn that into a highly profitable course
  • Understand a system that helps you attract students every single day automatically
  • Obtain effective marketing strategies for growing your course on and off Udemy
  • How to leverage Udemy to grow your personal platform (blog, youtube, social media accounts, email list etc)
  • How to tweak your course to maximize profits
  • Generate passive income with just a few hours of effort each month

What is the target audience?

  • This course serves everyone from the person who has never had a course and wants to create one to people who already are on Udemy and just want to grow and optimize their existing courses
  • If you are a highly advanced marketer, there are some great strategies you may not know but much of this content might be review just to be candid

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Welcome, I'm Scott
Preview
01:52
Introduce Yourself!
01:07
Course Layout
09:49
How Udemy Works and My Personal Story
15:33
Action Guides
02:01
Section 2: What should I teach?
The Most Empowering Teaching Mindset
05:23
But I'm Not An Expert!
Preview
02:35
Mining Platform Opportunities
03:43
What You Shouldn't Teach
Preview
01:50
Beating Out Incumbent Courses
04:48
Section 3: Finalizing Your Topic and Demand Testing
Your Options For How to Create Your Course
02:29
Getting Paid For Your Course Before Creating It
Preview
12:06
The Art of In Person Events
03:23
Section 4: Course Creation Schedule
Course Procrastination Beater Strategy
02:15
Your Content Creation Schedule
03:09
Section 5: Marketplace Strategy
The 80/20 Profits Strategy
Preview
03:17
Optimizing Organic Discovery
07:09
4 Quarter Ranking Increase Strategy
03:31
List Building Activities in Course planning
02:26
Section 6: Creating An Outline
Your First Run
02:51
Beefing Up Your Course With external feedback
Preview
04:53
How to Build Upon Competition
02:52
Optimally Structure your content
07:24
Section 7: Creating Your Content
What Makes Content Great
01:58
Your Presentation Options
Preview
05:15
Creating Winning Slides
01:25
How to Do Live Video
00:54
My personal stack and designing slides
02:42
Creation Process Overview
03:49
The Most Efficent Way to Create Your Course
01:29
Should I Create A Script?
02:18
Section 8: Production
Production Quality 101
Preview
02:07
My Exact Production Set Up
04:08
Introduction to Screenflow
02:15
Editing in screenflow
03:02
Adding additional media in screenflow
01:44
Annotations and adding a camera photo
05:25
How to Do A Talking Head Layout
02:49
Putting On The Finishing Touches
04:20
Review and Best Practices
01:24
Section 9: Pricing & Publishing in the Marketplace
Review of The Publishing Dashboard (Updated 4/10)
03:27
Copywriting Primer
Preview
03:20
Constructing Winning Titles
03:30
Selecting An Optimal Categpry
01:37
Writing An Attractive Course Summary and Selection
07:02
Image Selection Process
05:26
How to Price Your Course
Preview
06:10
Creating A Promo Video
08:02
Learning objectives, basics, and uploading
04:18
Section 10: Your Course Launch Strategy
Your Launch Goals and Logistics
03:39
The "Launch" Mindset
02:10
The Anchoring Launch Price Strategy
04:08
How to Get Initial Evangelists and Reviews
08:11
Tactics for Increasing Student Count
04:19
Promoting Your Course on Reddit
08:41
Launch Case Study
13:35
Section 11: Growing Your Course
Optimizing Search, Discoverability, and Udemy promotions
08:13
Increasing Your Marketplace Rankings
07:10
Blogging to Drive Students
02:58
Youtube + Quora + Events
03:19
Ebooks + Slideshare
02:24
The Ideal Email List + Platform Strategy
Preview
06:05
Section 12: Joint Promotions & Affiliates
Affiliate Marketplace Overview
02:01
Using Announcements and Promotions
04:37
Examples of Effective Promotions
01:46
Section 13: Profit and Conversion Optimization
How to test and optimize your course funnel
Preview
10:08
Course Conversion Testing System
08:29
Sales Copy Testing + Hacks
01:08
Section 14: Growing Your Empire
Where to Go From Here
01:49
Thinking Through Your 2nd Course
Preview
03:03
Growing A Personal Platform + Email list
04:56
OtherCourse Marketplaces
00:40
What's Next
01:08
Section 15: Bonus Interviews
Testing, Growth, and Optimizing With Joel Widmer Part 1
18:23
Testing, Growth and Optimizing With Joel Widmer Part 2
16:57
Testing, Growth and Optimizing With Joel Widmer Part 3
11:12
Udemy Success With #1 Amazon Author Tom Corson Knowles Part 1
18:47
Udemy Success With #2 Amazon Author Tom Corson Knowles Part 1
07:54
Section 16: Lecture Slides (And Images)
Section 1
64 pages
Section 2
32 pages
Section 3
32 pages
Section 4
18 pages
Section 5
29 pages
Section 6
35 pages

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Instructor Biography

Scott Britton, Co-Founder at Troops

I'm Scott Britton. I'm currently a software entrepreneur at Troops.ai, a venture backed Saas startup that was named one of the top 100 startups in NYC in 2016. Before this I was a business development executive at SinglePlatform, a company acquired by Constant Contact for 100 million dollars. I also maintain a personal site called Life-LongLearner which publishes content to 20k subscribers weekly on sales and marketing.

I'm passionate about personal development, marketing, and travel. I've taught over 50,000 students online and been featured in Lifehacker, The Next Web, and Business Insider as one of the top 25 rising stars in New York Tech Under 25.

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