Creating Udemy Courses: A Step-By-Step Guide - Unofficial
4.6 (152 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Creating Udemy Courses: A Step-By-Step Guide - Unofficial

The most comprehensive guide on creating, publishing, launching, and growing a Udemy course. Contains Udemy growth hacks
4.6 (152 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9,765 students enrolled
Created by Scott Britton
Last updated 3/2016
Curiosity Sale
Current price: $10 Original price: $195 Discount: 95% off
30-Day Money-Back Guarantee
  • 6.5 hours on-demand video
  • 18 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will know exactly how to take your expertise or knowledge and turn that into a highly profitable course
  • Understand a system that helps you attract students every single day automatically
  • Obtain effective marketing strategies for growing your course on and off Udemy
  • How to leverage Udemy to grow your personal platform (blog, youtube, social media accounts, email list etc)
  • How to tweak your course to maximize profits
  • Generate passive income with just a few hours of effort each month
View Curriculum
  • Screencasting software which will be covered in the course
  • Computer with a microphone or external mic

This course is not sponsored by or affiliated with Udemy, Inc.

**UPDATED DECEMBER 2016** - Called "The most comprehensive and tactical course on making and marketing highly profitable courses on Udemy."

You may have seen other courses on “how to dominate on Udemy" on here…

Before I get into exactly why this is different and what you'll learn here that only a small percentage of people who've replaced their full time income with passive earnings on Udemy here's what I've done:

  • Drove over 29,000+ Students to my courses
  • Made over $100,000 in passive income on Udemy (and growing)
  • Generated over 480+ positive student reviews
  • Used the momentum built here to develop my own platform mailing list of over 15,000+ subscribers and a top 20 business podcast on iTunes

In this course, you'll learn step by step and get of insider's view of how to create the same results.

Creating a course isn't too tricky...the real secret sauce is understanding how to market the heck out of it and set it up smart so that it markets itself and builds your personal platform which is exactly what I'll be teaching you.

Whether your goal is to create your first course and have no idea to start or you're looking to double your sales from your existing courses on the platform this has plenty of meaty tactics for you.

We'll cover the basics of creating your course, but also more advanced strategies and resources like:

  • Multiple ways you can drive 1000's of students to your course in a day
  • Levers to increase your ranking in the Udemy marketplace
  • How to implement a simple testing procedure every few week to maximize your revenue
  • All the sites you can promote your course to drive Students off of Udemy
  • The 80/20 for setting your course up for optimum passive income
  • How to structure content to automatically grow your personal platform
  • Strategies to maximize the number of people that click "buy" when they see your course

There's plenty of other material on “creating a course" but they felt outdated and I didn't feel like they covered all the tactics available to really crush it on Udemy which is why I created this course.

Whether your goal is to start developing passive income or simply grow your thought leadership online this is the course for you...

From others who were just starting out…

"Scott is the man when it comes to Udemy (among other things!). What I learned from him helped me decide exactly what niche to focus on, how to create a high-value course and then how to launch and leverage Udemy platform for passive income. I will never forget a day when I made my first 1$ online and then after a few days, first 100$ online (I am now well into thousands per month). Thank you Scott!" -Bozidar Jovicevic

"As a fitness instructor and business owner, I knew I wanted to create something that would get me paid without requiring me to show up and log all the long hours of labor that are usually required in my line of business. Scott introduced me to UDEMY and changed everything for me. The man is a total beast on the platform and was very helpful in getting me started making passive income with a Udemy course. Could not be more grateful for his help!" -Brandon Epstein

To Instructors who already had courses...

"I published my first course on Udemy two years ago, and it became one of the Top 5 Business courses on the site. I had worn out all my traditional marketing strategies and didn't know what else to do to attract more students and grow my income. Scott gave me one idea that allowed me to get 2,000 new students in less than a week - and I didn't need to spend a dime on marketing! I can't wait to continue riding the wave with Scott as Udemy explodes" -Tom Corson Knowles

"When I created my recent Udemy course, I followed many of Scott's best practices for social proof, reviews, pricing, promotion, and more. The course earned over $3500 in the first 2 months. It was a lot of work to create the videos and the material, but now I have what I hope to be a passive income asset that will serve me for months or years down the road." - Nick Loper

Who is the target audience?
  • This course serves everyone from the person who has never had a course and wants to create one to people who already are on Udemy and just want to grow and optimize their existing courses
  • If you are a highly advanced marketer, there are some great strategies you may not know but much of this content might be review just to be candid
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Curriculum For This Course
93 Lectures
5 Lectures 30:22

Introduce Yourself!

Course Layout

How Udemy Works and My Personal Story

Action Guides
What should I teach?
5 Lectures 18:19
The Most Empowering Teaching Mindset

Mining Platform Opportunities

Beating Out Incumbent Courses
Finalizing Your Topic and Demand Testing
3 Lectures 17:58
Your Options For How to Create Your Course

The Art of In Person Events
Course Creation Schedule
2 Lectures 05:24
Course Procrastination Beater Strategy

Your Content Creation Schedule
Marketplace Strategy
4 Lectures 16:23

Optimizing Organic Discovery

4 Quarter Ranking Increase Strategy

List Building Activities in Course planning
Creating An Outline
4 Lectures 18:00
Your First Run

How to Build Upon Competition

Optimally Structure your content
Creating Your Content
8 Lectures 19:50
What Makes Content Great

Creating Winning Slides

How to Do Live Video

My personal stack and designing slides

Creation Process Overview

The Most Efficent Way to Create Your Course

Should I Create A Script?
9 Lectures 27:14

My Exact Production Set Up

Introduction to Screenflow

Editing in screenflow

Adding additional media in screenflow

Annotations and adding a camera photo

How to Do A Talking Head Layout

Putting On The Finishing Touches

Review and Best Practices
Pricing & Publishing in the Marketplace
9 Lectures 42:52
Review of The Publishing Dashboard (Updated 4/10)

Constructing Winning Titles

Selecting An Optimal Categpry

Writing An Attractive Course Summary and Selection

Image Selection Process

Creating A Promo Video

Learning objectives, basics, and uploading
Your Course Launch Strategy
7 Lectures 44:43
Your Launch Goals and Logistics

The "Launch" Mindset

The Anchoring Launch Price Strategy

How to Get Initial Evangelists and Reviews

Tactics for Increasing Student Count

Promoting Your Course on Reddit

Launch Case Study
7 More Sections
About the Instructor
Scott Britton
4.2 Average rating
2,608 Reviews
73,489 Students
9 Courses
Co-Founder at Troops

I'm Scott Britton. I'm currently a software entrepreneur at, a venture backed Saas startup that was named one of the top 100 startups in NYC in 2016. Before this I was a business development executive at SinglePlatform, a company acquired by Constant Contact for 100 million dollars. I also maintain a personal site called Life-LongLearner which publishes content to 20k subscribers weekly on sales and marketing.

I'm passionate about personal development, marketing, and travel. I've taught over 50,000 students online and been featured in Lifehacker, The Next Web, and Business Insider as one of the top 25 rising stars in New York Tech Under 25.