Creating Udemy Courses: A Step-By-Step Guide - Unofficial
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**UPDATED SEPTEMBER 2016** - Called "The most comprehensive and tactical course on making and marketing highly profitable courses on Udemy."
You may have seen other courses on “how to dominate on Udemy" on here…
Before I get into exactly why this is different and what you'll learn here that only a small percentage of people who've replaced their full time income with passive earnings on Udemy here's what I've done:
In this course, you'll learn step by step and get of insider's view of how to create the same results.
Creating a course isn't too tricky...the real secret sauce is understanding how to market the heck out of it and set it up smart so that it markets itself and builds your personal platform which is exactly what I'll be teaching you.
Whether your goal is to create your first course and have no idea to start or you're looking to double your sales from your existing courses on the platform this has plenty of meaty tactics for you.
We'll cover the basics of creating your course, but also more advanced strategies and resources like:
There's plenty of other material on “creating a course" but they felt outdated and I didn't feel like they covered all the tactics available to really crush it on Udemy which is why I created this course.
Whether your goal is to start developing passive income or simply grow your thought leadership online this is the course for you...
From others who were just starting out…
"Scott is the man when it comes to Udemy (among other things!). What I learned from him helped me decide exactly what niche to focus on, how to create a high-value course and then how to launch and leverage Udemy platform for passive income. I will never forget a day when I made my first 1$ online and then after a few days, first 100$ online (I am now well into thousands per month). Thank you Scott!" -Bozidar Jovicevic
"As a fitness instructor and business owner, I knew I wanted to create something that would get me paid without requiring me to show up and log all the long hours of labor that are usually required in my line of business. Scott introduced me to UDEMY and changed everything for me. The man is a total beast on the platform and was very helpful in getting me started making passive income with a Udemy course. Could not be more grateful for his help!" -Brandon Epstein
To Instructors who already had courses...
"I published my first course on Udemy two years ago, and it became one of the Top 5 Business courses on the site. I had worn out all my traditional marketing strategies and didn't know what else to do to attract more students and grow my income. Scott gave me one idea that allowed me to get 2,000 new students in less than a week - and I didn't need to spend a dime on marketing! I can't wait to continue riding the wave with Scott as Udemy explodes" -Tom Corson Knowles
"When I created my recent Udemy course, I followed many of Scott's best practices for social proof, reviews, pricing, promotion, and more. The course earned over $3500 in the first 2 months. It was a lot of work to create the videos and the material, but now I have what I hope to be a passive income asset that will serve me for months or years down the road." - Nick Loper
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|Section 1: Introduction|
Welcome, I'm ScottPreview
How Udemy Works and My Personal Story
|Section 2: What should I teach?|
The Most Empowering Teaching Mindset
But I'm Not An Expert!Preview
Mining Platform Opportunities
What You Shouldn't TeachPreview
Beating Out Incumbent Courses
|Section 3: Finalizing Your Topic and Demand Testing|
Your Options For How to Create Your Course
Getting Paid For Your Course Before Creating ItPreview
The Art of In Person Events
|Section 4: Course Creation Schedule|
Course Procrastination Beater Strategy
Your Content Creation Schedule
|Section 5: Marketplace Strategy|
The 80/20 Profits StrategyPreview
Optimizing Organic Discovery
4 Quarter Ranking Increase Strategy
List Building Activities in Course planning
|Section 6: Creating An Outline|
Your First Run
Beefing Up Your Course With external feedbackPreview
How to Build Upon Competition
Optimally Structure your content
|Section 7: Creating Your Content|
What Makes Content Great
Your Presentation OptionsPreview
Creating Winning Slides
How to Do Live Video
My personal stack and designing slides
Creation Process Overview
The Most Efficent Way to Create Your Course
Should I Create A Script?
|Section 8: Production|
Production Quality 101Preview
My Exact Production Set Up
Introduction to Screenflow
Editing in screenflow
Adding additional media in screenflow
Annotations and adding a camera photo
How to Do A Talking Head Layout
Putting On The Finishing Touches
Review and Best Practices
|Section 9: Pricing & Publishing in the Marketplace|
Review of The Publishing Dashboard (Updated 4/10)
Constructing Winning Titles
Selecting An Optimal Categpry
Writing An Attractive Course Summary and Selection
Image Selection Process
How to Price Your CoursePreview
Creating A Promo Video
Learning objectives, basics, and uploading
|Section 10: Your Course Launch Strategy|
Your Launch Goals and Logistics
The "Launch" Mindset
The Anchoring Launch Price Strategy
How to Get Initial Evangelists and Reviews
Tactics for Increasing Student Count
Promoting Your Course on Reddit
Launch Case Study
|Section 11: Growing Your Course|
Optimizing Search, Discoverability, and Udemy promotions
Increasing Your Marketplace Rankings
Blogging to Drive Students
Youtube + Quora + Events
Ebooks + Slideshare
The Ideal Email List + Platform StrategyPreview
|Section 12: Joint Promotions & Affiliates|
Affiliate Marketplace Overview
Using Announcements and Promotions
Examples of Effective Promotions
|Section 13: Profit and Conversion Optimization|
How to test and optimize your course funnelPreview
Course Conversion Testing System
Sales Copy Testing + Hacks
|Section 14: Growing Your Empire|
Where to Go From Here
Thinking Through Your 2nd CoursePreview
Growing A Personal Platform + Email list
|Section 15: Bonus Interviews|
Testing, Growth, and Optimizing With Joel Widmer Part 1
Testing, Growth and Optimizing With Joel Widmer Part 2
Testing, Growth and Optimizing With Joel Widmer Part 3
Udemy Success With #1 Amazon Author Tom Corson Knowles Part 1
Udemy Success With #2 Amazon Author Tom Corson Knowles Part 1
|Section 16: Lecture Slides (And Images)|
I'm Scott Britton. I'm currently a software entrepreneur at Troops.ai, a venture backed Saas startup that was named one of the top 100 startups in NYC in 2016. Before this I was a business development executive at SinglePlatform, a company acquired by Constant Contact for 100 million dollars. I also maintain a personal site called Life-LongLearner which publishes content to 20k subscribers weekly on sales and marketing.
I'm passionate about personal development, marketing, and travel. I've taught over 50,000 students online and been featured in Lifehacker, The Next Web, and Business Insider as one of the top 25 rising stars in New York Tech Under 25.