Unlock the story from data
4.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Unlock the story from data

Increase the impact and influence of your data presentations and reports
4.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
51 students enrolled
Created by Caroline Florence
Last updated 4/2017
English
Curiosity Sale
Current price: $10 Original price: $90 Discount: 89% off
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 11 Articles
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create engaging data stories
  • Distil multiple data sets into clear and succinct messages
  • Produce presentations and reports that make you stand out from your peers
View Curriculum
Requirements
  • You should have some experience of creating reports or presentations using data
Description

Do you want to learn a skill that is in demand?

The ability to extract meaning from data and communicate insights through storytelling is a highly valuable skill.

This course will help you discover a powerful framework that will transform the way you design, create and deliver data-led presentations and reports.

You will learn from an instructor that teaches top data and insight professionals to improve their storytelling skills and who has personal experience of working in data and research roles for major corporations.

In this course you’ll learn how to combine great data analysis with powerful storytelling techniques to supercharge your presentations and reports.  

This highly practical course is designed to help you master the art of data storytelling quickly and effectively, through a combination of How 2 lectures and best practice case studies.

The course will help you to:

  • Design your analysis to identify stories from large and complex data sets
  • Create stories that engage with your audience on an emotional level
  • Execute stories via presentations, reports and other medium 
  • Embed a storytelling approach in your project processes and ways of working


Who is the target audience?
  • This course is for students or professionals interested in business storytelling and communicating with data.
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Curriculum For This Course
55 Lectures
02:16:43
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Introduction to data storytelling
6 Lectures 11:04

Learn what a data story actually is...and what it isn't.

Preview 02:11

Our approach to data storytelling and the 4 key areas we will cover in this course.

Preview 02:32

How to follow the course and access extra materials.

How to get the most out of this course
01:43

How to shift to a storytelling approach.

3 principles for storytelling
03:13

The one biggest change you can make to help you improve data storytelling.

1 big behaviour change for storytelling
01:15

More insights into why storytelling works
00:10
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DESIGN: Developing a narrative structure
13 Lectures 35:42

Why story design is important and what we cover in this section.

Preview 02:37

Section charts to download
00:08

What is a narrative arc and why it is important.

Preview 02:35

Developing a frame of reference for your story - what is in and out of scope and why the audience should care.

How to set up your story
02:32

Finding conflict and dramatising the tension in your message.

How to identify conflict
04:13

Providing a clear answer to the question your conflict has posed in your story and using the evidence to validate that answer.

How to resolve your story
03:26

Turning your great story beginning, middle and end into a clear and powerful message.

How to pull your story together
03:17

A great example of using the story structure to deliver a compelling message.

What great storytelling looks like: Story structure
05:44

A great example of turning lots of data and information into a clear story-led message.

What great storytelling looks like: Clear message
03:58

The 3 things you need to remember from this section of the course.

Key take-aways
01:27

3 quick win actions for you to apply straight away.

Quick win actions
01:17

Design workbook
00:03

My response to frequently asked questions.

FAQs
04:25
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CREATE: Incorporating engagement techniques
14 Lectures 43:25

Why creating engaging content is important and what we cover in this section.

Introduction to the CREATE section
03:12

Section charts to download
00:08

Moving from dry and descriptive titles to engaging and useful titles.

How to create titles that cut through
05:16

Using hooks to grab attention and to ensure your audience avoids other distractions.

How to use hooks to grab attention
02:58

Finding great examples of individual's stories to reflect common themes in your data sets.

How to tell personal stories
03:44

Borrowing story ideas from existing archetypes and how these can be translated to business scenarios.

How to use archetypes to bring your message to life
05:53

Translating abstract data into real and meaningful concepts for your audience.

How to use metaphors to make it easy
04:04

Why a great ending matters and how scenarios can inspire and provoke your audience to think about your message.

Preview 02:22

A great example of taking quantitative data sets and turning them into a powerful story.

What great storytelling looks like: Characters
05:56

A great example of using your own personal story to engage the audience without the need for lots of data.

What great storytelling looks like: Personal stories
05:52

Key takeways
01:13

3 quick win actions for you to apply straight away.

Quick win actions
00:57

Create workbook
00:03

My response to frequently asked questions.

FAQs
01:47
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EXECUTE: Bringing data stories to life
11 Lectures 22:21

Why turning stories into content is important and what we cover in this section.

Introduction to the EXECUTE section
01:07

Section charts to download
00:08

Creating story-led one pagers and executive summaries.

How to create a story on a page
04:04

Developing story-led presentations and reports that engage.

How to develop story based reports
05:56

Looking at alternative means to bring your story to life - from data infographics to DIY videoscribing.

How to deliver alternatives to reports
03:50

A great example of a simple, easy to replicate data visualisation that deliver simple, easy to understand data messages.

What great storytelling looks like: Data Visualisation
01:18

A great example of a turning a quantitative segmentation into a story and bringing it to life via multi-media.

What great storytelling looks like: Multi-media
02:34

3 quick win actions for you to apply straight away.

Quick win actions
00:46

Execute workbook
00:03

My response to frequently asked questions.

FAQs
02:20

Extra material
00:15
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EMBED: Going pro with data storytelling
10 Lectures 21:51

The importance of taking these skills and finding ways to integrate into your business practices.

Integrating storytelling into business as usual
04:30

Section charts to download
00:08

The role of champions, empowerment and perseverance in making storytelling part of your business culture.

How to build a storytelling culture in teams
03:07

The importance of changing priorities and why you need to spend more time on designing your story at the project outset and less on manual charting tasks at the end.

How to integrate storytelling into project process
05:43

Why you need to get comfortable with messy iteration, collaboration and criticism if you want to excel at storytelling.

How to integrate storytelling into ways of working
02:39

What you should expect when shifting to a story led approach.

How to measure the success of storytelling
02:23

Access case study examples of integrating a story approach
00:24

3 quick win actions for you to apply straight away.

Quick wins
01:29

Embed workbook
00:03

My response to frequently asked questions.

FAQs
01:25
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What you need to remember
1 Lecture 02:25

A final summary of key learnings from the course.

Key takeaways from this course
02:25
About the Instructor
Caroline Florence
4.7 Average rating
3 Reviews
51 Students
1 Course
Storytelling Trainer & Coach

Caroline Florence teaches top data and insight professionals how to improve the impact of what they do.  

She has taught thousands of data analysts, planners, researchers and insight specialists the art and science of finding and telling stories with data.

Caroline has worked with some of the world’s biggest data organisations, such as Ipsos, Kantar and Chime,  and corporate data teams at organisations such as Unilever, FT and EE.  

Caroline has also taught storytelling courses through partnerships with industry organisations such as The Market Research Society, Chartered Institute of Marketing , ESOMAR and Data IQ.

Prior to setting up Insight Narrator in 2012, Caroline worked in senior insight, research and data roles in the UK and Australia.