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Unity 2016 - Email List Building - Why and How

Step by Step guide on how to build an email list using Unity3D to stay in touch with your players
4.5 (17 ratings)
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1,571 students enrolled
Created by Yohann Taieb
Last updated 3/2016
English
$10 $20 50% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 36 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
integrate email list capture within Unity3D
capture the player's email address
build an email list to keep in touch with your players
View Curriculum
Requirements
  • a MAC, a PC or Linux computer
Description

WHY YOU MUST BUILD YOUR EMAIL LIST IN YOUR VIDEO GAME—AND HOW TO GET STARTED

if you are not building an email list, you’re making a HUGE mistake. Your app or game needs to capture the user's information, such as the email address, first name and last name.

“Why would I EVER want to build an email list?”

Nowadays the app stores are saturated with apps. Take a look at the Google Play store in 2016, there are about 2 millions apps. In 2008 there was less than 100K apps!

It's hard to get players to find your game. That's why your game must have a way to capture the player's email address, so that each time you come up with a new set of features, new characters, or even a new game, you can easily spread the word and get a boost in downloads and in user engagement.

To put this in perspective, had I started building an email list back in 2010 as I was building dozens of games, when I would release a new game, I could have had 7 to 10 times MORE users, which translates in potentially 10 times money than I would originally get.

How dumb, right?

Fast forward to today, I see people making the same mistake I made years ago. Instead of building their email list in their game, they’re focusing on pointless things like paying for ads… or worse… social media (YEAH!!).

And that’s why I want to share this new course with you where I share how to build a system to capture emails using Unity 3D. Now I go through every single steps to create this system, but for the lazy ones, by joining this course, as a bonus, you get the completed bundle that you can in any of your Unity game projects. Life is good!

Why Email Marketing crushes Social Media Marketing

You might think I'm crazy to say this, everyone says social media is the way to go, you gotta use Facebook and Twitter!

Well let me tell you something.

How many tweets do you receive daily on average? 100, 2000, 5000?

How many emails do you receive daily on average? 5, 10, 25?

Okay, by now I'm sure you get it! Your messages will have more chances to get seen by email that by Tweeting or by posting it on Facebook!!!

Email performs so much better than social media.

Building an email list in your video game is easy. Just follow my steps.

Join this course now.

***

Not convinced yet? it's cool.... listen up...

Here are 2 tips I'm giving you away that you can implement in your game right now!

1) Go ahead and place an email capture form when the player kills a boss.

Human psychology shows that after "feeling good" about reaching an achievement, people are more prone to give back.

Here, the player's brain is releasing endorphins because he or she is feeling good after having killed the first boss. The player is now ready to give back, by giving away their email address.

2) Here is another strategy to entice the player to give your their email address:

You can use the "carrot" system to capture emails. For example: "Player gets 250 coins for giving away their email".

Now that you're all pumped up, let's get started!

Join this course now.

Who is the target audience?
  • anyone making games with Unity3D
  • computer students
  • indie developers
  • graphic designers
  • game designers
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Curriculum For This Course
Expand All 12 Lectures Collapse All 12 Lectures 35:48
+
Initial Setup
5 Lectures 14:11

Here is a course overview and a quick intro of your instructor Yohann

Preview 02:25

In this lecture, you will learn why you need to capture your players email and how to do it

Preview 04:03

In this lecture, you will get to create the mailchimp account and mailing list

Create the mailchimp account and mailing list
02:17

In this lecture, you will learn how to create the signup form and extract critical information

Preview 03:57

In this lecture, you will learn ho to open the Unity project and scene

Note: Please download the files in the download tab of this lecture.

Open the Unity project and scene
01:29
+
Core functionality
3 Lectures 12:44

In this lecture, you will learn how to program the email capture script

Programming the email capture script
08:42

in this lecture, you will learn how to connect email capture code to user interface in Unity
Preview 01:41

In this lecture, you will learn how to add a textfield User Input to capture player email

Add a textfield User Input to capture player email
02:21
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Misc. items
4 Lectures 08:53

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Bonus - Files, and coupon codes
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About the Instructor
4.3 Average rating
1,944 Reviews
44,875 Students
75 Courses
Apps Games Unity iOS Android Apple Watch TV Development

Yohann holds a Bachelor of Science Degree in Computer Science from FIU University. He has been a College instructor for over 7 years, teaching iPhone Development, iOS 10, Apple Watch development, Swift 3, Unity 3D, Pixel Art, Photoshop for programmers, and Android. Yohann also has plenty of ideas which naturally turned him into an entrepreneur, where he owns over 100 mobile apps and games in both the Apple app store and the Android store.

Yohann is one of the leading experts in mobile game programming, app flipping and reskinning. His teaching style is unique, hands on and very detailed. Yohann has enabled more than 50000 students to publish their own apps and reach the top spots in iTunes App Stores, which has been picked up by blogs and medias like WIRED magazine, Yahoo News, and Forbes Online. Thanks to him, thousands of students now make a living using iOS 9, Swift 2, Objective C ( ObjC ), Android, Apple Watch ( watchOS ), Apple TV ( TVOS ), Unity 3D, and Pixel art animation

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