Understanding Social Media Measurement
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Understanding Social Media Measurement

How to Measure Social Media and Become Influential Online
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
51 students enrolled
Created by Miriam Slozberg
Last updated 1/2013
English
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Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 1.5 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • The objective of this course is for the student to have a clear understand of what these measuring platforms are and what they are looking at. .
  • More importantly, students will learn how they can master social media engagement and become truly influential in their fields of expertise.
  • At the end of the course, students will be able to grow their professional networks even more.
View Curriculum
Requirements
  • No requirements
Description

Understanding Social Media Measurement was created to bring awareness to anyone who is utilizing social media for business (or any reason) that his or her online activity is being monitored by social media measurement platforms- and as a result what your online and offline world will be affected as a result because your activity is being looked at. This can affect your chances of getting and missing out on various opportunities- and even clients/customers in the long run. Nothing about making money on Facebook or Twitter is covered. Most of this course is consisted of PPT video modules, an some PDF files. 

Who is the target audience?
  • This course is intended for anyone who is in any kind of marketing field, coaches, authors, business owners, anyone dealing with the public on a professional level.
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Curriculum For This Course
20 Lectures
01:36:52
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Introduction to Social Media Measurement
2 Lectures 03:06
This brief video is an introduction to myself, and a brief overview of what to expect when you take the course, Understanding Social Media Management.
Preview 01:32

This lecture, Introduction to Social Media Measurement gives you an overview of what social media monitoring is. 
Preview 01:34
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Importance of Measuring Social Media Activities for Brands/Business
1 Lecture 03:33
This lecture covers the importance of social media monitoring and how it is helpful to companies, and even individuals. 
Preview 03:33
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Understanding ROI and ER (Engagement Rate)
2 Lectures 04:43
In this lecture, the formulas used to measure social media activities are covered in detail.
Preview 04:43

The formulas for ROI, ER, Tweet Engagement and Facebook Talk Density are given in this pdf, so you are aware how stats from social media and online activities are collected.
Formulas for ROI, ER, Tweet Engagement and Facebook Talk Density
1 page
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Quantification of Social Media
1 Lecture 02:34
In this lecture you will understand the reason that all of your activity online cannot be measured. An introduction to the three main social measuring platforms is in this lecture as well. 
Overview of Social Media Quantification; Introduction to the Three Major Measuring Platforms
02:34
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Introduction to Klout and What it Measures
3 Lectures 31:11
The lecture covers the purpose of the social media measuring platform Klout, it's scores, and why it is in your best interest to have a higher than average score.
Introduction to Klout’s Purpose
09:45

In this lecture, the overview of the Klout dashboard, profile and other settings are covered. 
Overview of the Klout Platform Part 1
14:46

This lecture covers more detail about the Klout dashboard and what to look for. 
Overview of the Klout Platform Part 2
06:40
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Introduction to Kred and What it Measures
2 Lectures 16:08
Kred, the second social media measuring platform is covered in this course. Kred's scoring system, communities and platform is taken apart in this lecture.
Overview of Kred and its Purpose
06:36

The Kred platform is covered and explained in this lecture. 
Overview of the Kred Platform
09:32
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Introduction to PeerIndex and What it Measures
2 Lectures 07:59
This lecture covers the third social measuring platform, PeerIndex, and how this system measures your social media activity. 
Peerindex Introduction and its Purpose
01:28

In this lecture, the platform of PeerIndex is explored and covered. 
Overview of the PeerIndex Platform
06:31
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How to Improve Social Media Engagement
5 Lectures 15:05
In this lecture, you are given a very brief introduction to what social media engagement involves. 
Overview of What Successful Social Media Engagement Involves
00:38

In this lecture, you will find out what is involved in successfully engaging with others online by using Twitter. 
Successful Twitter Engagement Tactics
05:35

In this lecture, you will find out what is involved in successfully engaging with others online by using Facebook.
Successful Facebook Engagement Tactics
02:55

In this lecture, you will find out what the basics that are involved in successfully engaging with others online by using LinkedIn, Google Plus and Quora. 
Successful Google Plus, LinkedIn and Quora Engagement Tactics
05:57

This lecture involves examples and other useful information on successful social media engagement in a pdf file. 
Successful Social Media Engagement Examples and More Tips
8 pages
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Resources to Find Ideal Networkers
2 Lectures 02:33
In this lecture, you will discover that there are certain groups in different networks that are dedicated to helping one another improve their social engagement. 
Where to Find Good Social Engagement
02:33

This lecture only involves a list of helpful resources in regards to specific networks and groups that are dedicated to online engagement. You will also find some resources on other useful tools that you should utilize for your social media efforts. 
Examples of Places Where Networkers are Interested in Social Engagement
1 page
About the Instructor
Miriam Slozberg
5.0 Average rating
1 Review
64 Students
2 Courses
Blogger and Social Media Consultant

I am a mom, blogger, SEO and social media consultant as well as owner of my online marketing company, Gemini Rising Ltd. I have been into social media since I was a teen technically (yes before the days of even MySpace lol) but over the last few years I have mastered some tricks and tips on how to be truly influential online. I am also a part time astrologer which has nothing to do with social media however, it's another passion of mine.