A lot has been and will continue to be written and discussed about social media and how best to utilize the features it offers to benefit your business.
In writing and producing this course I have endeavored to look at the whole process in a different way. Let me explain:
In the first module you will learn the basics of social media, why it works and how and why it will work to grow your business.
You will learn in the module on social media platforms how best to use facebook, linkedin, twitter Instagram, pinterest, snapchat, google+ and youtube by customizing your message to fit each social groups interests.
As I laid this course out in a mindmap it became clear that to get the most out of these 8 platforms some other marketing elements come into play.
Blogging is an integral part of social media so I have included a module on blogging; how to set up a good blogging website, how to appeal to your targeted audience and I even teach you how to monetize your blog if that is going to be your intent, and I give you even more information on how to make money from blogging in my download material.
To write good content for your blog requires and understanding of content writing, I have included a module on that also.
In blogging and on most of the social media sites you will gain a more loyal following when you help them gain an understanding of your company and what it is all about rather than just pitching a product. That is called branding and I have included a complete module on how to brand your company as well.
The greatest benefit that social media provides for the marketer is the ability to segment the market so your efforts and money won’t be spent talking to the wrong audience.
To better understand who your target audience is requires spending time developing an avatar or persona that best represents your ideal customer. In the module on avatars you will learn through the videos and hands on download how to construct an avatar and how to communicate with him or her or both.
We are discovering that in the 21st century when it comes to marketing, content is king and the preferred method for customers to learn about your company and your product, in other words your content, is through images and videos.
With this course you will find and enormous amount of downloads including an ebook to use as a ready reference for most of the modules. Included in the downloads is a tool book. I refer often to a list of links etc in each module. I have compiled these various links and other references into a tool book for your ready reference.
When you have completed this course you will have a greater understanding of how social media works for business and how to use it to grow your business, plus the added bonus of understanding branding, content writing and blogging. All areas you must be familiar with to thrive in the 21st century.
In this first lecture I outline what will be covered in this module
In this lecture you will learn the six reasons why Social Media is so powerful. These six reasons are the foundation to build a successful marketing campaign on.
With this lecture we move into understanding the various social media platforms, addressing Facebook first. These lectures build the foundation for further discussion in the next module
As you spread your business marketing across the social media platforms it is vital you keep your brand consistant. In this lecture you will learn just how important that is and several techniques to use to establish and then maintain consistancy and recognizability across all the platforms you choose to use.
In this lecture you will learn the techniques used by those that have gained massive follower lists on YouTube. What works and what doesn't.
The name of the game with Facebook is followers. There are basically two ways of growing your business site follower base. In this lecture I go over both with you and teach you how to benefit the most from both.
LinkedIn is exclusively for businesses and business people. As a marketer, if you are B2B then this is the holy grail of marketing. Segmenting!! Marketing on Linkedin is a whole different ballgame. You will learn what the rules are, why they are there and how to work within those rules.
To grow your Twitter fanbase you must make it easy for your fans to find and follow you. You will learn how in this lecture
Snapchat's biggest asset is its ability to gain attention and that is what you want as a marketer. As you work through this lecture I will teach you the various processes you will need to go through to use Snapchat to its' fullest potential to market you business.
A Google+ page can be a new online home for your business on Google. It provides your business with a public identity on Google+, and like your other social media channels it’s where you connect with customers, develop your brand, and engage your following; they just do it in a different way.
In this lecture I go into great detail to teach you how to set up your Google+ business page correctly and then how to use it in conjunction with YouTube and Google to put your online marketing on steroids.
There are subtle things you can do to tweek these two platforms to work for you. Since they are both picture based websites the process is basically the same so they are combined to make it more straightforward for you to learn how to use these two platforms to market your business and/or product.
Branding is all about image of a business. In this first lecture I just introduce branding, why it is important to the success of your business.
In this first lecture you will learn how to properly brand your company based on benefits, qualities, etc. to your customer.
You will learn the four most important reasons to know your audience before developing your brand. Then you will gain some tips on how to brand your company based on your audience.
Logos are an interesting animal in marketing. In this lecture you will learn why that is and how best to design a logo for your company.
Building recognition can be a difficult task in the branding process. In this lecture you will learn three excercises you must go through to properly brand your company so that it will be consistant across all media, digital and otherwise.
There are many things to consider about your competition when you are designing a branding campaign. In this lecture you will learn what you should look for and what you should consider about your competition when building your company image.
At this point now you are ready to establish your brand. In this lecture you will learn four steps you should take to cement your companies image in the customer's mind.
In this lecture you will learn 7 areas to use to "get your name out there."
Sooner or later you are going to have to deal with the media. This lecture will teach you how to prepare so that it can be a positive experience for you and your company.
One way to gain the competitive edge in today's market is to blog. In this lecture you will learn the basics of why you should blog and how to use it for your company. This lecture prepares you for the next module, "If You Are Going to Blog, Why Not Make It Awesome."
This is a wrapup of this module.
If you are going to start from scratch with blogging, it is important that you know the basic things involved in it. In this lecture I present 6 areas to think about as you start planning your blog. This lecture prepares you for the rest of the module.
Good content is the foundation of a great blog. It is what draws the readers and eventually, the money, in.
As a blogger, it is important that you know the 8 features that make for great content.
We will get into content writing in more detail in that module, this lecture helps lay the groundwork for that module and teaches the importance of posting proper content on your blog.
As important as content is, how you lay it out for your audience is just as important. If it doesn't look appealing they won't stay long enough to read it. In this lecture you will learn how to lay your site out to function properly and look appealing.
The most important thing that you need to remember is to forge genuine relationships. In this lecture I will teach you some tips to use to do just that.
You may decide you want to use your site to make money. In this lecture you will learn the do's and don'ts for monetizing your blog and the content you post there.
This lecture just brings this module information together.
If you’re a blogger, video marketer, internet marketer, or an information product creator you’ve no doubt struggled with the question of content, the best have. This lecture lays the ground work for the next lectures.
In this lecture you will learn 8 techniques all journalist use when answering: Who, What, Why, Where, When and How.
This lecture teaches 34 must do items to make your blog posts stand out!
Learn the basics for shooting video equal to and complementing the content you are writing.
This is a wrap on content writing.
Without truly understanding who your customer is there is very little you
can do on social media that will be successful. This introductory lecture will help you understand the importance of creating avatars or personas to represent your ideal customer.
In this important lecture you will learn 46 questions you must ask yourself in order to create an avatar to represent your ideal customer. Answer these 46 questions and you will now have a target to hit with your social media marketing.
This wraps up the course by reminding you what you have learned; the importance social media plays in growing your business and how to market correctly.
For the past 14 years Brent has run his own business. He works from home, writing training courses in those 4 disciplines. He consults and coaches winning teams and team leaders.
With forty years' experience in management, he has gained a lifetime’s knowledge and experience.
Throughout his career Brent has received awards in education, sales performance, cost control and asset management, and employee/management relationships.
He is married to the same young lady he met 60 years ago and together they have two daughters and one son and 9 grandchildren.
His current interests are mountain biking, hiking and spoiling grandchildren.