The Unconventional Entrepreneur

6 Principles for Standing Out, Making an Impact, and Finding Success
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  • Lectures 39
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

I believe the person you are matters.

The Unconventional Entrepreneur course focuses on the person behind the business, because if you can grow in strategic ways so will your business.

We will cover 6 elements which have helped a new generation of entrepreneurs achieve massive success while also leaving a positive impact:

  1. Generosity
  2. Expertise
  3. Character
  4. Transparency
  5. Charity
  6. Persistence

Each section will contain 5-7 video lectures on the subject, 1-2 case studies or success stories, over 20 pages of printable worksheets, and a link to a private Facebook group where you can connect with other like-minded students.

The course can be completed in as little as a week. But the lessons learned should be applied over many years.

This course will teach you how to transform yourself and your business so that you can do work that truly matters.

What are the requirements?

  • Download Adobe Reader so that you will be able to view the PDF worksheets
  • A genuine desire to grow your person and your business
  • A good attitude
  • Willingness to try something different

What am I going to get from this course?

  • Apply the same strategies entrepreneurs like Pat Flynn, Gary Vaynerchuk, and Shay Butler have used to find massive success
  • Discover how to craft your personal and professional story to stand out in the marketplace
  • Improve your selling techniques by cultivating expertise
  • Learn how to form strategic partnerships with non-profits
  • Develop your ability to persist through creative means

Who is the target audience?

  • Entrepreneurs who are starting their first business
  • Business owners who have seen their sales and growth plateau
  • Individuals who believe that personal improvement is a key to professional success

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Welcome to the Unconventional Entrepreneur course. I hope you enjoy and are challenged by the lessons to come.

Section 2: Strategic Generosity: Give with a Purpose
In this short video we begin by defining strategic generosity as well as offering a few examples.
The first case study follows the company WestJet and their generosity stunt during the winter of 2013. In the resources section you can find a link to the actual Christmas Miracle video.
In this second case study we'll take a look at the simple strategy that has the potential to reach customers deeply. In the resources section you will find another video, this time Gary explaining the strategy himself.
The 2 elements you should be aware of when planning your own generosity are: The gift should broadly solve a problem for the consumer. The gift should have a personalized feel to it.
Now you can start putting this concept into practice. Take a moment to download the attached worksheet. It's divided into four parts: defining your purpose, personalizing, brainstorming and scheduling. After you've finished answering the questions and reading the additional information feel free to move on to the last two lectures.
In this second to last lecture we'll cover a few techniques for making your generosity stand out.
Congratulations! You finished the first section of The Unconventional Entrepreneur. After reviewing the concepts in this video you can email me with any questions you might still have about this specific topic.
Section 3: Expertise: Don't Sell, Teach
Perceived expertise is a huge part of the new way business is done. Understanding how it works and how to put it into practice can help you in many ways.
Here are the 5 ways to become an expert based off of Corbett Barr's "expert enough" theory. Make sure to take good notes! You can also read more about this idea by following the link in the resource section.
Bill Baren's tools and writing are a great resource for any budding entrepreneur. His principle of educating the customer is a big reason I experienced my early success. I've attached a link to his website.
There are three main reasons why an educated customer is so valuable: they understand what you're selling, they have a better sense of your value, and they will have appropriate expectations. Take the time upfront to educate your customers can have a very positive long-term effect.
Here I briefly address a common objection to the idea of educating your customers.
Here are a few practical ideas to get you started right away. Make sure to download the attached worksheet. It presents a detailed overview of this section as well as a few points not covered in the videos.
Congratulations! You completed another section. You're on your way towards standing out in your industry!
Section 4: Character: Focus on Your Who

What is character? We will be working off the following definition: "strong character is to have a moral imperative underwrite your actions."


In this short lecture I will ask you the same question that was asked to a class of business ethics students. If we really want to impact our place of business, than character has to become a part of our conversations.


Instead of me providing a case study for you, I wanted to take the opportunity to hear from you! Use the link in the resource section to submit this assignment.


After viewing the lecture take a few minutes to read the IBJ article that is attached. Afterward, you can move forward with reading and completing the attached worksheet.


In this lecture I offer my personal strategy for improving my character over time. I encourage you to experiment and see what works for you.


Making a conscious effort to improve yourself is not easy, but it is worth it. Take the challenge and see how your character can help you both in business and in life.

Section 5: Transparency: Show More Skin

People want to know who they are doing business with. This short introduction will set the pace for why transparency as an entrepreneur matters.


Shay is one of the best success stories for how transparency can truly set you apart in your domain. I have also attached a link to his YouTube page if you would like to learn more about him afterwards.


Pat Flynn is an icon of the internet-entrepreneur world and he has had a tremendous amount of influence on my story as well.

  1. Keep in mind you are there for them.
  2. Transparency is never 100%.
  3. Play the long game.

In this lecture we briefly go over the different mediums an entrepreneur can use to deliver their story. Use the attached worksheet to carve your unique story into a great resource you can use to connect with your customers.


The heart of transparency is showing others that you are human too. Congratulations on finishing another section!

Section 6: Charity: Be Known for the Difference You Make

Entrepreneurs have a unique opportunity this age to really see their impact on a global scale. This section covers how to use that power for good and for unusual ways of growing one's reach.


Sevenly is one of my favorite companies. It has a truly inspiring mission and a strategy that many other companies have begun to use as well.

  1. Tax deductible gifts.
  2. Increase employee morale.
  3. Earn goodwill within the community.
  4. Receive positive attention.
  5. Make a difference.

This lecture will go over a few tips to help you pick a great partner, one that aligns with both your personal and professional goals. The attached pdf contains a detailed overview of the points covered.


Being able to give back is one of the most rewarding aspects of becoming an entrepreneur. I hope you'll take these lessons to heart.

Section 7: Persistence: Why People Who Stay Win

This last section is the most critical because none of the other strategies will work if you are not dedicated to persistence.


Grant's story does an excellent job of capturing the heart of what it means to persist. You can follow along with the story I read below.

For nearly a year with next to no luck, General Ulysses S. Grant tried to crack the defenses of Vicksburg, a city perched high on the cliffs of the Mississippi critical to the Confederacy’s stranglehold on the most important river in the United States. He tried attacking head-on. He tried to go around. He spent months digging a new canal that would change the course of the river. He blew the levees upstream and literally tried to float boats down into the city over flooded land.

None of this worked. All the while, the newspapers chattered. Months had gone by without progress. President Abraham Lincoln had sent a replacement, and the man was waiting in the wings. But Grant refused to be rattled, refused to rush or cease working on this strategy. He knew there was a weak spot somewhere. He would find it or he would make one.

Grant’s next move ran contrary to most conventional military theory. He decided to run his boats past the gun batteries guarding the river -- a considerable risk, because once down, they could not easily reverse direction. Despite an unprecedented nighttime firefight, nearly all the boats made the run unharmed. A few days later, Grant crossed the river about 30 miles downstream at the appropriately named Hard Times, La.

His plan was bold: Leaving most supplies behind, his troops lived off the land and made their way through the state, taking town after town, including Jackson, the capital, along the way. By the time Grant laid siege to Vicksburg, the message to his men and his enemies was clear: He would never give up. The defenses eventually cracked. Grant became unstoppable. His victory wasn’t pretty, but it was almost inexorable.


It's a simple concept to learn but takes an enormous amount of work and dedication to apply.

  1. Develop your creativity.
  2. Find a passionate reason to continue.
  3. Become deaf to doubt.
  4. Find your unity of purpose.
Persistence Challenge

Persistence is a rare quality, but one that I believe is necessary for success. These strategies will help you apply it to your own life and business.
And by making it this far you have already proven that you take persistence seriously!

Section 8: Conclusion

Congratulations on your successful completion of this course!

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Instructor Biography

David Ramos, Creative Entrepreneur

David Ramos is a serial entrepreneur, #1 Amazon bestselling author in Self-Help & Entrepreneurship, and a die-hard optimist. His work centers around the origin stories of great companies: how they got started and how their stories can help new entrepreneurs.

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