Ultimate Guide to Email Marketing
4.4 (86 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,451 students enrolled

Ultimate Guide to Email Marketing

Highly detailed email marketing course with 8 free valuable tools to generate traffic, subscribers and sales.
4.4 (86 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,451 students enrolled
Created by Melvin Wong
Last updated 1/2018
English
English [Auto-generated]
Current price: $11.99 Original price: $99.99 Discount: 88% off
3 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Start email marketing with almost free of cost.
  • Send up to 62,000 emails for free.

  • Discover what is an email spam and what is not a spam.

  • Identify what you should do and should not do when emailing in US, UK, EU, Asia and other major countries.
  • Build a huge email database and learn how to keep them clean.
  • Design effective email messages that people want to open and read.
  • Get your emails into the Inbox, NOT Junkbox.
  • Avoid being blacklisted.
  • Track results of your email messages.
  • Check your reputation as email marketer.
Requirements
  • No experience required.
  • Suitable for all types of businesses - online or traditional offline.
  • Some WordPress skills are an added advantage.
Description

Learn how to start email marketing WITHOUT paying for tools or software. Ok, so you might need to spend a little on a domain name and hosting a website, but that's it! You'll be using industrial-grade tools like Amazon AWS SES, MailChimp, WordPress, SendGrid, phpList and more without the fees.

Compared to other courses, this course offers lots of details with real-life examples and case studies. Some are from the instructor's 14 years of experience as an entrepreneur. He ran his own email marketing campaigns without paying much. 

His motto is "I don't just teach you how to pass your driver's license test, I teach you how to drive".

He's not an instructor that tells you what others are telling him. He's teaching you based on his own hard-earned experience as a real-life entrepreneur, mostly via trials and errors.

You can search for him on Wikipedia. 

Note: There's a little bit of echo in the audio, but the instructor has fixed this issue in future courses.

Credit: Presentation slide used in this course is provided by SlidesCarnival for free.

Who this course is for:
  • Anyone looking to generate more sales and traffic via email marketing.
  • Anyone with existing email database or without.
  • Anyone looking to build a huge email subscriber list.
  • New and existing online business owners.
Course content
Expand all 104 lectures 05:06:48
+ Introduction - Email Marketing Basics
3 lectures 05:24

Let's get down to the basics of email marketing. When do you really need to do email marketing?

What is Email Marketing
00:48

Know the benefits and weaknesses of email marketing to understand when to perform it.

Preview 02:59

What differentiates email marketing with other forms of marketing such as direct mail, cold calling, flyer, SMS/text.

Comparison Between Email Marketing and Others
01:37
+ Legality of Email Marketing
11 lectures 23:26

Know the difference between a spam email and a legitimate email. 

What is a Spam and What is Not a Spam?
01:59

Discover the true meaning of the CAN-SPAM Act in United States and you'd be suprise, it does not mean you can spam.

Preview 00:56

Understand the seven important rules you need to follow when you're conducting email marketing campaigns in the US.  

Preview 02:25

Learn the things you must do to adhere to this rule and the real-life examples.

The Must-Dos for Rule #1 of CAN-SPAM Law
04:14

Learn the things you must do to adhere to this rule and the real-life examples.

The Must-Dos for Rule #2 of CAN-SPAM Law
01:28

Learn the things you must do to adhere to this rule and the real-life examples.

The Must-Dos for Rule #3 of CAN-SPAM Law
00:27

Learn the things you must do to adhere to this rule and the real-life examples.

The Must-Dos for Rule #4 of CAN-SPAM Law
00:44

Learn the things you must do to adhere to this rule and the real-life examples.

The Must-Dos for Rule #5 of CAN-SPAM Law
00:46

Learn the things you must do to adhere to this rule and the real-life examples.

The Must-Dos for Rule #6 of CAN-SPAM Law
00:59

Learn the things you must do to adhere to this rule and the real-life examples.

The Must-Dos for Rule #7 of CAN-SPAM Law
00:45

Some must-knows if you plan to perform email marketing in countries like,

  • United Kingdom
  • European Union
  • Canada
  • Germany
  • Australia
  • South Africa
  • Netherlands
  • Austria
  • France
  • Ireland
  • China
  • India
  • South Korea
  • Japan
  • Singapore 
  • New Zealand
Spam Laws in UK, EU, Canada, Germany, China, Singapore and more
08:43
+ How to Collect Email Addresses
5 lectures 13:15

Discover the four different email building methods that you can employ.

4 Methods to Build Your Email List
02:03

Discover the 4 proven-to-work strategies to get people to sign-up for your newsletter campaign.

4 Keys to Start Newsletter Sign-Up Campaign
05:13

Discover 100% free tools (not trial) to create your email newsletter sign-up form.

Preview 01:44

Learn the different styles or effects that you could use to place your email newsletter sign-up form, with demostrations.

Preview 02:19

Learn from Buffer App on how they DOUBLED their newsletter sign-up rate and what sign-up form style was the most effective for them. 

Case Study: Most Effective Newsletter Sign-Up Form Style
01:56
+ How to Build Email Newsletter Subscriber List With MailChimp and WordPress
12 lectures 41:57

Find out how to use WordPress open source free software and MailChimp forever free plan to create your newsletter sign-up form.

Create Newsletter Sign-Up Form With WordPress and MailChimp
02:33

Find out what you need in a WordPress plugin and choose the most recommended one (via a comparison table) to integrate with MailChimp email marketing tool.

Compare 5 Free WordPress Plugins for MailChimp
03:34

We did the hard work for you by test driving most WordPress plugins and recommending this perfect plugin to integrate with MailChimp. Here's how to install it and start using it.

Install the Most Recommended WordPress Plugin for MailChimp
05:47

Learn how to use 4 free templates for email newsletter sign-up form that come with the recommended WordPress plugin.

Explore 4 Free Templates for Newsletter Sign-Up Form
01:43

Learn the easy way to design a pop-up (lightbox) email newsletter sign-up form using a template and visual designer.

Create a Newsletter Pop-Up Box
09:22

Learn the easy way to design a slide-in (or slideup) email newsletter sign-up form using a template and visual designer.

Create a Newsletter Slide-In Box
01:30

Learn the easy way to design a topbar email newsletter sign-up form using a template and visual designer.

Create a Newsletter Topbar Box
00:53

Learn the easy way to design an email newsletter sign-up form on WordPress sidebar, using a template and visual designer.

Create a Newsletter Sidebar Form
01:09

Learn the easy way to place an email newsletter sign-up form on an article on WordPress website.

Create a Newsletter Sign-Up Form on Articles
02:30

Learn how to build an email newsletter sign-up form that entices users to sign-up by offering an eBook download, right after they opted-in.

Create Newsletter Sign-Up Form With eBook Download
02:45

Learn the easy way to add Facebook Login button on your newsletter sign-up form using a template and visual designer.

BONUS: Include Facebook Login in Your Newsletter Sign-Up Form
04:53

You could also add your newsletter sign-up form on your Facebook Page with ease. Watch this tutorial to learn how.

BONUS: Create Newsletter Sign-Up Form on Facebook
05:18
+ How to Build Email Newsletter Subscriber List With MailChimp and Ontrapages
2 lectures 10:33

Step-by-step tutorial on how to use Ontrapages free tool to create the perfect landing page with a form for people to sign-up to your newsletter.

Create Free Landing Page With Newsletter Sign-Up Form
07:56

Step-by-step tutorial to discover how easy it is to add your subscribers' emails on Ontrapages into MailChimp

Import Email Subscribers from Ontrapages to MailChimp
02:37
+ How to Design Effective Email Message
6 lectures 18:16

Discover the five essential things you must do on your email messages to ensure your recipients read and click them.

5 Tips on Designing Emails People Want to Open and Click
02:37

Learn how to implement this tip from real-life examples that you could follow.

Tip #1: Learn With Real-Life Examples
05:33

Learn from Twillory on how they increased their open rate and click-thru rate by 33% and 11%.

Tip #2: Learn With Case Study on Twillory
01:46

Learn from the experts like Dell on how they increased their revenue by 109% by using this email marketing tip. 

Tip #3: Learn With Case Studies From Dell and More
04:32

Discover the stats that show the reasons why people unsubscribed from email lists and explore our own case study to further confirm the consensus.

Tip #4: Learn With Stats and Case Study
02:26

Don't forget why you are sending emails out at the first place.

Tip #5: Learn With Real-Life Examples
01:22
+ How to Design Email Newsletter Using MailChimp
1 lecture 15:45

Step-by-step tutorial to use the free MailChimp templates to design effective and beautiful emails that get your messages across.

How to Design Email Newsletter Using MailChimp
15:45
+ How to Send Emails Using MailChimp
4 lectures 12:35

Step-by-step tutorial on verifying your domain name with MailChimp before sending out your emails.

Verify Your Domain Name
01:23

Once you sent your email, you can't take them back. So, ensure you properly and thoroughly test your emails before you commit to your campaign. Here's a step-by-step tutorial to test your first campaign.

Test Your First Email Campaign
07:17

It's time to rock! Here's a step-by-step tutorial to fire away all your emails..

Send Your First Email Campaign
01:46

How did your email campaign performed? Find out my using MailChimp's report feature. Learn the jargons like "open rate" and "click thru" rate.

Analyze Your First Email Campaign
02:09
+ How to Avoid the Spam Box (JunkBox)
10 lectures 48:21

Discover what are the simple actions you can take to avoid landing in the Junkbox. 

5 Non-Technical Things to Do
02:17

One action with examples that you should take to avoid the spambox.

To Do #1: Action and Examples
00:49

One action with examples that you should take to avoid the spambox.

To Do #2: Action and Examples
01:57

One action with examples that you should take to avoid the spambox.

To Do #3: Action and Examples
02:07

One action with examples that you should take to avoid the spambox.

To Do #4: Action and Examples
02:06

One action with examples that you should take to avoid the spambox.

To Do #5: Action and Examples
03:26

These are slightly technical actions, but still no programming is required. 

3 Technical Things to Do
01:34

Step-by-step tutorial to perform one important task to avoid the spambox.

To Do #1: Tutorial and Examples
11:54

Step-by-step tutorial to perform one important task to avoid the spambox.

To Do #2: Tutorial and Examples
08:56

Step-by-step tutorial to perform one important task to avoid the spambox.

To Do #3: Tutorial and Examples
13:15