15 Udemy Course Creation Errors to Avoid (Unofficial)
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Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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15 Udemy Course Creation Errors to Avoid (Unofficial)

Udemy Course Design Secrets to Discover - Improve your Udemy Course Creation - Get More Udemy Course Sales
4.8 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,263 students enrolled
Created by John Colley
Last updated 1/2016
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 37 mins on-demand audio
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Select Course Topics which address student needs and have commercial potential
  • Understand the need for a medium term course strategy
  • Create course titles which will captivate potential students
  • Discover how to create course images that really stand out
  • Discover the magic of the Psychology of Colour from Professor Kristen Palana, another Udemy course instructor
  • Create courses of just the right length - and understand why that is the case
  • Avoid wasting time by creating their lectures in the wrong sequence
  • Write course descriptions which sell your courses to potential students
  • Make the most of lecture titles and descriptions to intrigue new students and get SEO benefit at the same time
  • Quickly create course transcripts using Dragon Dictate (Disclosure: this is software is not free)
  • Discover the essential common content everyone of your courses should have
  • Find out about the importance of the final bonus lecture you must include in every course
  • Create a sophisticated promo video that sells your course without being salesy!
  • Discover how not to mess up with their personal image
  • Understand the importance of the personal biography and how to write one effectively that communicates both expertise and authority
  • Discover my simple framework for course pricing that applies to ANY course
  • Understand the simple formula for being successful on Udemy in the long term
View Curriculum
  • How to create a course in Udemy, ideally have at least one published course

This Course is not sponsored by or affiliated with Udemy, Inc.


Course Update July 2016: I have incorporated this course content into my Udemy MasterClass Level 2 and Level 3 Courses. However, if you would like dip your toe in the water here, then you can do so without getting a second mortgage. For that reason, I have reduced the price on this course and brought it back to the market place.


Are your Online Courses struggling to sell? You must be doing something wrong - but don't know what it is?


Hello, I am John Colley and welcome to my Course. I am really looking forward to working with you.

After putting all this effort into your course and publishing it, now you should be sitting back and watching the money rolling in. Right? Wrong!

I made this mistake when I started out! Just make the courses and the students will lap them up! No, sorry there is more to it than that - a lot more!

Up to now the only way to get this right has been trial and error, endless A/B testing (which is never easy anyway). All very time consuming. And time is one thing you cannot afford - every day equals more lots sales!


This is why I decided to put this course together. I have reviewed many instructors courses to help them to increase their sales. So many courses and so many questions to answer!


As a very experienced Udemy instructor, with over 20 courses, 27,000 plus students and over $30,000 in life time earnings, I know what I am doing.

In addition, I have intereviewed over 100 instructors about their course in my Online Learning Podcast (which is available on Udemy for nothing!).


When you enrol in this course, you will discover step by step how to by pass all the mistakes we have all made when starting out with our courses. This is your fast track to more enrollments and greater student satisfaction. Make your students happy and you will sell more courses!

This course is not theoretical, this is based on my direct experience helping lots of instructors, just like you. I had to make this course. I was being asked these questions all the time.


In this Course you will discover 15 of the most common mistakes made by instructors and how to put them right! It wouldn't be fair just to tell you what they are - I want you to avoid them all together!

  • Four major course planning errors that can cost you days of extra work
  • Seven signficant production pitfalls which can often mean loads of retakes, extra recording and more lost time
  • Two Lecture in which you will discover how to project your authority and experience
  • Two Simple Secrets to Udemy success - learn how to play (within the rules) to WIN!


Take action now - Click on the "Take This Course" button in the top right hand corner of this page and follow the simple instructions that follow.

Don't forget if you have any questions - I am always here to help. I check my messages and course discussions daily - just start a thread or drop me an email, I am here to ensure your success!


Don't forget this course is covered by my 30 Day "no quibble" money back guarantee! Well, Udemy has one exactly the same too! Isn't that a happy coincidence! :)

By enrolling today, you also lock in all future updates to this course - nothing further to pay - ever!


Take Action and Click on the blue "Take This Course" button Now

I look forward to working with you and welcoming you to my community of students

Best regards

John Colley, The Six Minute Strategist

Business Strategist, Online Course Expert and Founder and Host of the Online Learning Podcast

Who is the target audience?
  • This course is designed for Udemy instructors who are struggling to create courses which appeal to students
  • The course is designed to bridge the experience gap between the new instructor and those of us who have been around creating courses in Udemy for a while
Students Who Viewed This Course Also Viewed
Curriculum For This Course
20 Lectures
Welcome to the Course - Lets get started!
2 Lectures 04:56

A very warm welcome to the Course - thank you for enrolling and I look forward to working with you as you go through the course.

Don't forget I am here to help and delight in being asked further questions and helping you with issues which are causing you difficulties! Start a discussion or message me any time!

Preview 03:19

Before we get started, I would really like to get to know you better. Please consider saying hello in the discussions - Who are you?

  • Where are you from?
  • What do you do?
  • Why have you enrolled in this course?
  • What do you hope to get out of it?
  • What challenges are you facing at the moment?

It would be great to hear from you. I check the discussions daily and really like getting into a conversation with my students!

Please Introduce Yourself
Course Planning
5 Lectures 53:56

Before you create your course, you need to make sure that you are creating a course that will sell in the Online Courses Marketplace? How you do this is explained in this lecture. Watch this before you start your next course and save yourself a lot of time, trouble and missed sales!

Brief lecture notes are included as additional resources to this lecture and may be downloaded.

Topic Selection is a Science Not an Art - What's in it for Me?

Prior Planning and Preparation Prevent Poor Performance! What this means in the world of online courses, is that you need to plan your course portfolio strategy from the outset to make sure that you have a coherent group of courses which relate to one another. The reasons for doing this are explained in the lecture.

Brief lecture notes are included as additional resources to this lecture and may be downloaded.

Preview 02:37

Your course title is extremely important to both your potential student and the search engines. In this lecture I explain why course titles are vital and what you can do about them.

Brief lecture notes are included as additional resources to this lecture and may be downloaded.

Why Your Course Title is Vital and How to Get it Right

A course image should be eye catching and is part of your selling process. Don't let other course instructors win sales from you because their images are more striking than yours. This lecture explains the pit falls and also helps you to understand what you can do to create images which grab attention.

Brief lecture notes are included as additional resources to this lecture and may be downloaded.
How to Make Your Course Image Stand Out

This is Episode 121 of my Online Learning Podcast - which is available free as a Udemy course. In this Episode, Kristen Palana and I discuss the Psychology of Colour. Don't be put off. Kristen has some amazing insights in to how to use colour to stand out in Udemy.

Discover What Professor Kristen Palana can teach you about Course Images
Course Production
8 Lectures 27:45

Course length is a difficult subject. Too short and you do not offer value or solutions to your students. Too long and you end up selling your course at a huge discount and not earning value for money from your point of view. This lecture shares with you my current thinking on optimising your course length.

Brief lecture notes are included as additional resources to this lecture and may be downloaded.

Preview 03:38

This little tip will save you time and money. It is not intuitive but follow the sequence I recommend here for the most efficient way to make your courses.

Brief lecture notes are included as additional resources to this lecture and may be downloaded.

Lecture Creation Sequence is Simple - Don't put the cart before the horse!

Your course description is your opportunity to communicate the value and benefits of your course to a prospective student. There is a right way and a wrong way to write these. In this lecture I provide you with the process you need to follow so that you can write engaging course descriptions that will captivate potential new students for your course.

If you want to take a look at an example, look no further than the course description for this course!

Brief lecture notes are included as additional resources to this lecture and may be downloaded.

Why Your Course Description has to Sell Your Course and How to Do it

Lecture Titles and Descriptions are important for two reasons; informing your students and Search Engine Optimisation - discover what this is all about and how to get the most out of your titles and descriptions, thereby avoiding another pitfall of the inexperienced instructor.

Brief lecture notes are included as additional resources to this lecture and may be downloaded.

How to Get the Most Out of Your Lecture Titles and Descriptions

If you want to create a transcript of your lecture to improve SEO and make it easier for students to follow your lectures and digest and learn their contents, then a lecture transcript may be the answer. This lecture shows how you can do this using Dragon Dictate (which is a paid application). The finished transcript of the lecture shown is provided as additional resources so that you can see the result.

How to Create a Transcript of Your Lecture using Dragon Dictate

There are some lectures you should include in every course. Most of these are designed to improve the student experience and to stimulate engagement. There is one lecture which you absolutely must include. Want to know what it is? Watch the lecture and find out! To leave this one out is really leaving money on the table!

Brief lecture notes are included as additional resources to this lecture and may be downloaded.

Preview 03:42

Creating a strong promo video is an important part of your course marketing. Spend some time on it and go beyond the basics recommended by Udemy. Here are some key pointers to getting it right.

Brief lecture notes are included as additional resources to this lecture and may be downloaded.

I have also attached a script from one of my Promo Videos for you to see how I do my Promo Videos. Also check out the promo video for this course for a further example.

Make A Promo Video That Sells You and Your Course!

Lets take a time out - I would love to get your feedback on the course - start a discussion or message me.

This would also be a great time for you to help out other students by telling them what you think about the course - why not leave a rating and review now? You can always go back and edit it at any time later if you wish.

Time Out: I Would Love to Get Your Feedback on this Course
Getting Your Public Profile Right - Communicating Authority and Experience
2 Lectures 07:15

Personal photos which accompany your biography are a vital part of making a connection with your students. Don't mess them up. Here I give your clear guide lines for the sort of image you must use.

Brief lecture notes are included as additional resources to this lecture and may be downloaded.

Personal Photographs are Vital - Dont Mess this Up

Your personal biography is your chance to set out your credentials, show case your experience and establish your authority. This needs to be prepared with care and should not be just two sentences.

I have included a PDF of my Biography so that you can download it and see how I am communicating my background to my audience of students. There are also brief lecture notes to download as well.

What Does Your Personal Bio Say About You - And What it Should Say!
The Simple Secrets to Udemy Success
2 Lectures 06:43

Your pricing strategy must be tied into your course creation strategy and here I give you some very straightforward guidelines for both.

Brief lecture notes are included as additional resources to this lecture and may be downloaded.

Lets Talk about Price and How to Get it Right Now!

This may be stating the obvious, but I want to explain to you how to set and keep to a long term strategy which is going to lead to your success. This lecture does this. In addition, as a bonus, I have included a PDF summary of my Udemy Fundamental Course Strategy for you to consider alongside this lecture.

My Udemy Success Formula - Three Simple Metrics to Maximise
Wrap Up and Summary
1 Lecture 06:09

Congratulations on completing this course. I just want to spend a few minutes now running over what we have covered to make sure that you have got your action points ready to go.

Course Summary and Wrap Up
About the Instructor
John Colley
4.2 Average rating
980 Reviews
51,287 Students
28 Courses
Best Selling Instructor, 40,000+ Students

Exceed Your Own Potential! Join My Student Community Today!

Learn from my Expertise in Business, Online Marketing and Entrepreneurship!

Would you like to discover how I have become one of the top Udemy Instructors with a five figure annual US$ income just from Udemy and How You Can Too?

Would you like to find out how to turn your Udemy expertise into an Affiliate income?

Would you like find out how Startups can raise capital?

Would you like to discover Social Media strategies to make your businesses grow faster?

Do you want to learn the secrets of strategies of successful Business Development?

Do you want to make money working from home with Amazon FBA?

Are you afraid of Public Speaking?

You can do all this and so much more with my Udemy Courses!

Why are over 41,000 Students Enrolled in my Udemy Courses?

Here is a little bit about Me...

Cambridge University Graduate

I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)

Master of Business Administration

I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.

British Army Officer

I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.

Investment Banking Career

I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.

Online Marketing and Social Media

I have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.

My current Podcast, The Online Learning Podcast, dedicated to eLearning and Udemy can be found as a free course below.

Enrol in one of my Courses Today - Start your Success Journey with Me now!

I relish the opportunity to interact and engage with you to share ideas and inspiration! Please ask me any questions you might have about my courses - I may not have an immediate answer, but I will find it!

Because of my experience, I am also available for coaching/mentoring to people who have completed my courses and are putting their new skills to work on real projects. Contact me through Udemy or the links below my profile picture. I am here to help!

Come and join my "Online Learning Club" group on Facebook - interact with more passionate Life Long Learners! Just click on the Facebook link below my photo on this page and ask to join!

A Bit about Me!

I live with my wife in a 14th Century Medieval Hall house in Wiltshire in England with our Border Collie, Henry. I love wine, first edition books and vintage toy cars - quite keen on lego too! :)

How can I best serve you?

Join my community of over 41,000 Students, Enrol Today!