Joseph Caserto

Design Professional :: Educator :: Consultant


I’m Joseph Caserto, a design professional, educator, and consultant. I have nearly 20 years of experience, as a publication art director and designer, and worked on the staffs of several national magazines before starting my own business. Since then, I’ve worked with many publications, including BusinessWeek, Marie Claire, PC, TV Guide, and Vibe. My most recent projects include helping to produce several issues of the iPad edition of Fortune, and consulting on the launch of Parents for iOS (Apple iPad) and Android (Samsung Galaxy).

I’m also an Adjunct Assistant Professor of Digital Communications and Media at New York University, in the Design Digital Arts and Film Department of the School of Continuing and Professional Studies, and am a former Adjunct Lecturer at the City College of New York, in the Art Department’s Electronic Design and Multimedia Program. I have several online tutorials published, including Common Type Mistakes... & How to Avoid Them, Color Basics for Print Designers, and 10 InDesign Favorites, and have been a guest critic and speaker at Cooper Union, and SUNY Fredonia.

I've consulted with clients including FP Design, The Archdiocese of New York, and The Uniformed Firefighters Association of Greater New York, to help them learn and maximize the potential of their software, and to explore graphic design principals.

I earned a BFA, with Honors, in Communications Design, from Pratt Institute, where I completed one of the first classes that explored graphic design produced with a Macintosh. I'm a member of AIGA, Freelancers Union, where I was elected to the board in June 2011, The Graphic Artists Guild, and The Society of Publication Designers. A lifetime resident of New York State, I've lived in Brooklyn since the late 1980s.

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