Typography From A to Z

Learn everything you'll ever need to know about using Typography in all fields of design.
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  • Lectures 74
  • Length 6 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

Typography is one of the oldest art forms in the world, and one that has remained important even through our move from the print to the digital age. This is because you don't need technical know-how master typography; instead, you need a keen eye for detail, a love of creating, and an appreciation of good design. If that sounds like you, then you've chosen the right course.

Your Typography Crash Course

  • Understand typography fundamentals
  • Apply typography principles to digital and print media
  • Create outstanding text-based logos and designs
  • Learn how typography is perceived by audiences/customers

Typography Fundamentals in a Flash

This course has been created for anyone who loves typography design; print designers, graphic and web designers, animators, sign writers, and many more. Whether you're a beginner or an intermediate, you'll pick up a comprehensive skillset through the 73 lectures and 6 hours of content that come with this course. You can use any publishing software to follow along with the instructor; Photoshop, Illustrator, InDesign or just about anything else you have a basic understanding of.

Each section the course includes its own walkthrough exercises so that you can put the skills you have learned to practical use. You'll start off by learning all of the terminology regarding typography (tracking, leading, kerning) and font classifications, and then you'll examine concepts like how fonts impact a message, and how fonts are used in different media like advertising, web, print, logos, and so on. Finally, you will cover the essentials of digital publishing before concluding.

By the end of this course, you have both a theoretical and a literal understanding of typography, from how it is used to where it used to why it is used, and of course you'll gain a solid groundwork in the practical uses of typography too.

Tools Used

Adobe Illustrator: The standard software for graphics design, and where you will do the majority of your work. Create any kind of illustration or digital art your mind is capable of thinking up, with any kind of typeface effect too.

Adobe Photoshop: Used for editing and manipulating photographs and images, but also with plenty of scope for font and typefaces Improve colour, add special effects, remove blemishes, create your own images with font from scratch, and more.

Adobe InDesign: InDesign is a desktop publishing software application, usually used to create print media like posters, brochures, magazines, newspapers, books and signs (unlike Photoshop and Illustrator which are digital based). Usually the most popular Adobe tool among typographers.

What are the requirements?

  • No technical or design prerequisites
  • Basic understanding of Photoshop, Illustrator or InDesign
  • Alternative versions of the software may be used, but you will need enough knowledge of them to follow along with the instructor

What am I going to get from this course?

  • Understand typography fundamentals
  • Apply typography principles digital media
  • Apply typography principles print media
  • Create outstanding text-based logos and designs

What is the target audience?

  • Illustrators
  • Graphic designers
  • Web designers
  • Print and layout desingers
  • Sign writers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
05:55

Collect all project files for this course here.

First typography exercise
Preview
08:52
Exercise walkthrough Part 1
07:37
Exercise walkthrough Part 2
09:36
Section 2: Vocabulary
Introduction to Vocabulary
00:58
Introduction to Kerning
06:34
Introduction to Tracking
03:37
Introduction to Leading
05:10
Introduction to Leading 2
05:23
Cleaning Up Paragraphs
06:20
Fonts V Typefaces
04:11
Introduction to Typography Tools
06:48
Manipulating Type with Illustrator
02:54
Manipulating Type with Photoshop
04:54
Manipulating Type with InDesign
05:06
Vocabulary Recap
02:51
Vocabulary Quiz
03:01
Section 3: Classifications
Introduction to Classifications
00:46
Standard Classifications Part 1
07:16
Standard Classifications Part 2
05:50
Classifications of Fonts Part 1
09:48
Classifications of Fonts Part 2
04:26
Classification Recap
07:08
Classification Quiz
05:47
Section 4: User Experience
Intro to UX
01:00
How fonts Impact a Message
13:36
How user Perceive a brand and True Purpose Part 1
09:40
How user Perceive a brand and True Purpose Part 2
10:09
UX exercise
04:59
UX Exercise Walkthrough
06:09
UX recap
01:00
Section 5: Typography for Advertising
App type Introduction
00:46
Print vs web
04:27
Point size of apps
05:19
Contrast
03:02
App font styles-weights
04:15
Font vs web assets
04:28
App Recap
01:11
App exercise introduction
01:44
App exercise walkthrough
03:38
Section 6: Adverts, web and print
Type in ads introduction
01:03
How text makes the sell
05:42
Foreign languages
04:50
Balancing text and images
05:00
Web vs. print advertising
03:23
Web advertising exercise
03:01
Web advertising exercise walkthrough
04:45
Advertising recap
01:22
Section 7: Typography for logos
Logo introduction
01:02
Logo bonus lecture
04:50
Plain text logos
05:12
Altered Type Logos
08:02
Logo with graphics
06:19
Logo project introduction
04:04
Logo exercise walkthrough
05:46
Logo recap
01:04
Section 8: Print and type
Type in print introduction
01:02
Understanding print mediums
06:47
Sending files to printer
07:47
Food Ad truck introduction
05:13
Food Ad truck walkthrough
06:43
Type in print recap
01:00
Section 9: Publishing
Digital publishing intro
00:46
Preparing files for digital use
12:25
Digital publishing is a combination
03:25
Digital publishing exercise introduction
02:46
Digital publishing exercise walkthrough
07:14
Digital Publishing recap
01:07
Section 10: End discussions
Course Conclusion
02:05
Additional resources
02:17
Final Notes
02:07
Type Final Part 1
01:13
Type Final Part 2
09:46
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