Typography 101: Picking the Right Fonts for Business Success

Over 100,000 fonts are available! How do you choose the right one for your project? This course explains it all.
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  • Lectures 15
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

The right font is as important as the words it shows!

Why is it so important to choose the right font?

Look around you - look at the typography you see. With every word, every type you see, you form an opinion. Choosing the right fonts for your project has powerful results - the reader forms an emotional connection to what they see, both the words as well as the "word-delivery-method", the typography.

Get it right - and the reader will focus on your message... but get it wrong and the reader will be distracted, confused and unfocused.

Choosing the wrong font for when you are creating business and marketing documents will not only take attention away from your message, but it can lead to brand confusion and diminished trust in your business. Are you willing to take that risk?

Just imagine...

... a financial statement printed in a fancy and playful script font - no matter how good the numbers are, would you take the business seriously?

... an alarm company advertising in a kids-like font - would you trust them to keep your home or office safe?

"Font Fails" are all too common

I have been in the graphic and printing industry for over 20 years and I have seen my fair share of bad font choices. But I have also learned that poor font choices are rarely done on purpose. A typical reaction when I comment on a "font fail" and take a moment to suggest a better typography choice, is "that looks so much better - thank you". When you know the basic rules of typography, making the right choices is easy.... and that's what I will teach you in this course.

When you buy this course you will get:

  • unlimited, lifetime access to all lectures
  • access to all upcoming bonus lectures and additional content
  • an unconditional 30-day money back guarantee, making this a risk-free purchase for you
  • access to me if you have any questions (or help with fixing any font-fails) - I am always here to help!

What are the requirements?

  • Basic knowledge of the word processing or graphic software your currently have - no special software is required

What am I going to get from this course?

  • Learn about the different font classifications - and I'll share my list of favorites in each category that will get you started
  • Learn the secrets that let you use typography to make your message shine
  • Learn which questions to ask BEFORE you start your design or layout project
  • Learn about mixing fonts (and what not to do)
  • Discover great resources for paid and free fonts
  • Become confident at choosing the right font for the right project for your business

Who is the target audience?

  • Entrepreneurs
  • Small Business Owners
  • Office Administrators
  • Marketing Professionals
  • Sales People
  • Anyone who needs to create and format business documents and marketing & print materials

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: An Introduction to Typography 101
Why are your type choices so important?
Section 2: Font Classifications
Serif Type - The Traditional Choice
Sans Serif Type - A Modern Option
Script Type - Traditional and Modern, and always in Style
Blackletter Type - Where it all Started
Decorative Type - Let Loose and Have Fun!
Section 3: Typography in Print - Let's Put It All Together
Make the Right Choices - And Ask the Right Questions
Design Example: Business Cards
Design Example: Flyer Handout
Design Example: Signage
Mixing Fonts - Do's and Don'ts
BONUS: How to Choose Font Colours
Section 4: Font Resources
Paid Font Resources
Free Font Resources (yes, FREE!)
Section 5: BONUS - Font History
How It All Started

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Instructor Biography

Alexandra Krieger, Growing your Business | Online | Offline | Strategically

I am a business growth coach and facilitator - and I love marketing and technology.

When being asked why I do what I do, the answer is simple: I am passionate about helping businesses grow and reach their potential. Most businesses started out as someone's dream, and I am here to ensure that the dream has a solid foundation beneath it.

I am a certified Google AdWords professional, a Canada Post Direct Mail specialist, a certified Personality Dimensions Facilitator and a certified Social Media Strategist and I have been an entrepreneur for over 20 years. Over the years I was very honored to win business excellence awards and marketing competitions.

I am an entrepreneur, a wife and a mom – however, my life isn’t about being in different roles at different times of the day, but about bringing 100% of me to all I do and sharing my passion, experience and knowledge with my clients. I truly believe we can build the business we want, live the lives we dream of… but we must make a choice to commit to the journey.

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