Typography 101: Picking the Right Fonts for Business Success
4.9 (8 ratings)
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Typography 101: Picking the Right Fonts for Business Success

Over 100,000 fonts are available! How do you choose the right one for your project? This course explains it all.
4.9 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,221 students enrolled
Created by Alexandra Krieger
Last updated 4/2015
English
Current price: $10 Original price: $75 Discount: 87% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn about the different font classifications - and I'll share my list of favorites in each category that will get you started
  • Learn the secrets that let you use typography to make your message shine
  • Learn which questions to ask BEFORE you start your design or layout project
  • Learn about mixing fonts (and what not to do)
  • Discover great resources for paid and free fonts
  • Become confident at choosing the right font for the right project for your business
View Curriculum
Requirements
  • Basic knowledge of the word processing or graphic software your currently have - no special software is required
Description

The right font is as important as the words it shows!

Why is it so important to choose the right font?

Look around you - look at the typography you see. With every word, every type you see, you form an opinion. Choosing the right fonts for your project has powerful results - the reader forms an emotional connection to what they see, both the words as well as the "word-delivery-method", the typography.

Get it right - and the reader will focus on your message... but get it wrong and the reader will be distracted, confused and unfocused.

Choosing the wrong font for when you are creating business and marketing documents will not only take attention away from your message, but it can lead to brand confusion and diminished trust in your business. Are you willing to take that risk?

Just imagine...

... a financial statement printed in a fancy and playful script font - no matter how good the numbers are, would you take the business seriously?

... an alarm company advertising in a kids-like font - would you trust them to keep your home or office safe?

"Font Fails" are all too common

I have been in the graphic and printing industry for over 20 years and I have seen my fair share of bad font choices. But I have also learned that poor font choices are rarely done on purpose. A typical reaction when I comment on a "font fail" and take a moment to suggest a better typography choice, is "that looks so much better - thank you". When you know the basic rules of typography, making the right choices is easy.... and that's what I will teach you in this course.

When you buy this course you will get:

  • unlimited, lifetime access to all lectures
  • access to all upcoming bonus lectures and additional content
  • an unconditional 30-day money back guarantee, making this a risk-free purchase for you
  • access to me if you have any questions (or help with fixing any font-fails) - I am always here to help!
Who is the target audience?
  • Entrepreneurs
  • Small Business Owners
  • Office Administrators
  • Marketing Professionals
  • Sales People
  • Anyone who needs to create and format business documents and marketing & print materials
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Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 01:33:53
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An Introduction to Typography 101
1 Lecture 02:59
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Font Classifications
5 Lectures 37:18
Serif Type - The Traditional Choice
06:36

Sans Serif Type - A Modern Option
06:28

Script Type - Traditional and Modern, and always in Style
11:06

Blackletter Type - Where it all Started
04:07

Decorative Type - Let Loose and Have Fun!
09:01
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Typography in Print - Let's Put It All Together
6 Lectures 34:14
Make the Right Choices - And Ask the Right Questions
02:27

Design Example: Business Cards
04:00

Design Example: Flyer Handout
07:37


Mixing Fonts - Do's and Don'ts
06:19

BONUS: How to Choose Font Colours
05:48
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Font Resources
2 Lectures 14:25
Paid Font Resources
05:13

Free Font Resources (yes, FREE!)
09:12
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BONUS - Font History
1 Lecture 04:57
How It All Started
04:57
About the Instructor
Alexandra Krieger
4.7 Average rating
34 Reviews
3,014 Students
4 Courses
Growing your Business | Online | Offline | Strategically

I am a business growth coach and facilitator - and I love marketing and technology.

When being asked why I do what I do, the answer is simple: I am passionate about helping businesses grow and reach their potential. Most businesses started out as someone's dream, and I am here to ensure that the dream has a solid foundation beneath it.

I am a certified Google AdWords professional, a Canada Post Direct Mail specialist, a certified Personality Dimensions Facilitator and a certified Social Media Strategist and I have been an entrepreneur for over 20 years. Over the years I was very honored to win business excellence awards and marketing competitions.

I am an entrepreneur, a wife and a mom – however, my life isn’t about being in different roles at different times of the day, but about bringing 100% of me to all I do and sharing my passion, experience and knowledge with my clients. I truly believe we can build the business we want, live the lives we dream of… but we must make a choice to commit to the journey.