Typography Fundamentals - Feel confident with type!

Learn how to use type properly and effectively. Avoid common mistakes. Obtain professional results in graphic design
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  • Lectures 14
  • Contents Video: 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description

Course Summary

Typography is present in every graphic design project, whether it be print or digital, motion or brand identity. This course explains how to use type properly in order to obtain professional results. The course directly addresses development of the skills a graphic designer must master for real world projects.

The use of video, voiceover, images and motion help to create a smooth and efficient learning experience with lasting results.

The course It’s structured in the following way:

    1. Tools:

    Develop a basic knowledge of the shape, proportions, and historical heritage of the letterforms that permit the graphic designer to classify typefaces into categories.

    2. Methodology:

    Once basic knowledge is required and common language is established, a method that can be applied to any graphic design project is presented. This method will enable the student to choose the right typefaces for each project with confidence.

    3. Obtaining Visible Professional Results:

    There are many specific elements of typography that a professional graphic designer must master in order to deliver the desired result in a clean and effective manner.

    The following concepts are explained:

    · Kerning, tracking, leading, alignment and spacing

    · A collection of Dos and Don’ts as well as Quick Tips that will come in handy in every project is presented

    4. Verification

    The use of quizzes at the end of each lesson will allow the student to gauge their understanding of the most important concepts.

    5. Keep learning!

    Recommended books and online resources are presented for the purpose of ongoing learning as well as staying updated about current typography trends.

As stated above, this course is less about the history of typography and is father strictly relevant for people who want to develop skills and learn the tools needed for typography now.

What are the requirements?

  • No software or software knowledge is required.

What am I going to get from this course?

  • Develop the capacity to individuate different styles and influences in typefaces
  • Feel confident when choosing and combining typography
  • Avoid common mistakes
  • Make an effective use of typography

What is the target audience?

  • This course is perfect for graphic designers that are already working, that need the knowledge now, and may be they don’t have enough time to read or follow long courses. Non graphic designers are NOT excluded for we start from the beginning and really anybody interested in typography may follow this course.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Anatomy
01:15

Introduction to the different elements of the letterform. This knowledge will be useful when having to decide what typeface to use according to the function or the style required.

02:02

Optical compensations are the tricks that type designers use to give the illusion of uniform, even text a body sizes. In this lesson, you will be shown some unexpected situations you may encounter when enlarging type (for example, in a big header or logo).

Anatomy
3 questions
Section 2: Classification
02:01

We’ll start talking about the differences in the shape and proportions of letterforms, which determine the main categories in which they are classified.

Serifs Classification
Preview
07:53
03:43

Sans Serifs classification

02:42

One more category which includes serifs and sans serifs, as well as script typefaces. We are talking about DISPLAY typefaces.

Classification
8 questions
Section 3: Pick the right typeface for your projects
05:14

Whenever a graphic designer starts a new project, one of the first questions that arises is, “What typeface should I use?” In this lesson I’ll provide you with a method that will enable you to choose the right type with confidence

03:55

Next BIG question: How do I combine different typefaces? 8 tips to make safe choices.

Section 4: Putting words, lines and paragraphs together
10:26

There are many variables to take into consideration that help to make the reading experience much better. Spacing is one of those. In this lesson you'll learn how to obtain good looking, easy to read text.

Spacing
6 questions
05:49

In this section I’ll present a series of quick recommendations and tips that I’ve learned during my experience as a graphic designer.

02:02

It’s incredible how much we can learn from bad examples! Here you'll find a series of examples of common mistakes and horrors in graphic design that it’s better to avoid.

Dos and Don'ts
6 questions
Section 5: Tools and resources
03:47

In the previous lessons of this course, many famous and well-known typefaces and designers were mentioned. In this section I’ll just mention a few more designers and their outstanding typefaces that have already become contemporary classics, and that I can guarantee will still be around for long time, if not forever.

05:29

Excellent books and online resources to keep learning and improving.

Before we say goodbye
02:07

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Instructor Biography

Wanda Granata, Art Director - Graphic Designer

I have twenty years’ experience in graphic design and art direction, and I have completed successful projects across many different industries, including; fashion, beauty and cosmetics, health, finance, design, arts and more. My clients have included many prominent Italian and international brands. In providing innovative solutions for these clients, I have embraced a wide range of technologies; from interactive CDs to the most recent web and mobile applications – including traditional printing of catalogues, brochures, books, packaging and brand ID solutions.

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