Typography is present in every graphic design project, whether it be print or digital, motion or brand identity. This course explains how to use type properly in order to obtain professional results. The course directly addresses development of the skills a graphic designer must master for real world projects.
The use of video, voiceover, images and motion help to create a smooth and efficient learning experience with lasting results.
The course It’s structured in the following way:
Develop a basic knowledge of the shape, proportions, and historical heritage of the letterforms that permit the graphic designer to classify typefaces into categories.
Once basic knowledge is required and common language is established, a method that can be applied to any graphic design project is presented. This method will enable the student to choose the right typefaces for each project with confidence.
3. Obtaining Visible Professional Results:
There are many specific elements of typography that a professional graphic designer must master in order to deliver the desired result in a clean and effective manner.
The following concepts are explained:
· Kerning, tracking, leading, alignment and spacing
· A collection of Dos and Don’ts as well as Quick Tips that will come in handy in every project is presented
The use of quizzes at the end of each lesson will allow the student to gauge their understanding of the most important concepts.
5. Keep learning!
Recommended books and online resources are presented for the purpose of ongoing learning as well as staying updated about current typography trends.
As stated above, this course is less about the history of typography and is father strictly relevant for people who want to develop skills and learn the tools needed for typography now.
Introduction to the different elements of the letterform. This knowledge will be useful when having to decide what typeface to use according to the function or the style required.
Optical compensations are the tricks that type designers use to give the illusion of uniform, even text a body sizes. In this lesson, you will be shown some unexpected situations you may encounter when enlarging type (for example, in a big header or logo).
We’ll start talking about the differences in the shape and proportions of letterforms, which determine the main categories in which they are classified.
Sans Serifs classification
One more category which includes serifs and sans serifs, as well as script typefaces. We are talking about DISPLAY typefaces.
Whenever a graphic designer starts a new project, one of the first questions that arises is, “What typeface should I use?” In this lesson I’ll provide you with a method that will enable you to choose the right type with confidence
Next BIG question: How do I combine different typefaces? 8 tips to make safe choices.
There are many variables to take into consideration that help to make the reading experience much better. Spacing is one of those. In this lesson you'll learn how to obtain good looking, easy to read text.
In this section I’ll present a series of quick recommendations and tips that I’ve learned during my experience as a graphic designer.
It’s incredible how much we can learn from bad examples! Here you'll find a series of examples of common mistakes and horrors in graphic design that it’s better to avoid.
In the previous lessons of this course, many famous and well-known typefaces and designers were mentioned. In this section I’ll just mention a few more designers and their outstanding typefaces that have already become contemporary classics, and that I can guarantee will still be around for long time, if not forever.
Excellent books and online resources to keep learning and improving.
I have twenty years’ experience in graphic design and art direction, and I have completed successful projects across many different industries, including; fashion, beauty and cosmetics, health, finance, design, arts and more. My clients have included many prominent Italian and international brands. In providing innovative solutions for these clients, I have embraced a wide range of technologies; from interactive CDs to the most recent web and mobile applications – including traditional printing of catalogues, brochures, books, packaging and brand ID solutions.