Typographic Logos: Typography and Lettering for Logo Design
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Typographic Logos: Typography and Lettering for Logo Design

Learn the beginning to end process for creating your own custom type-based logo.
Bestselling
4.5 (394 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,055 students enrolled
Created by Ray Dombroski
Last updated 4/2016
English
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Current price: $10 Original price: $25 Discount: 60% off
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Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will be able to come up with an idea, create thumbnail sketches, and refine your design into a finished type-based logo.
  • You will be able to download the working files that were created in the video so you can see them up close.
View Curriculum
Requirements
  • Even though beginners are welcome to this course, you should already have some familiarity with Adobe Photoshop and Illustrator to get the most out of Lectures 13 through 19 of this course. These sections are Mac software focused at an intermediate level. If you understand layers, various tools, and how to draw objects in Photoshop and Illustrator, then this should be enough for you to follow the computer sections of this class.
Description

Learning and improving upon your type-based logo designs is one of the most important investments you can make in your design career. In this course we'll go over the entire process of creating a type-based logo, from idea to implementation. Let's get started!

In this course we'll cover:

  • How to find and apply inspiration
  • Learn the Digital and Analog Tools you'll need to create your logos
  • Use both Traditional and Untraditional tools to create your logo
  • Special techniques to refine your design
  • How to structure letterforms and overall composition
  • Sketch design thumbnails
  • Create a clean vector design
  • Implement color theory, shading, and add a 3D effect
  • How to add texture in Photoshop and Illustrator

Then it's up to you to take these methods and create something incredible!

As a bonus, you will also receive:

  • 26 Bitmap Textures to use in Illustrator
  • 26 Photoshop Brushes to add texture to your own designs
  • A collection of vector halftone gradients
  • The finished "Typographic Logos" design in vector format
Who is the target audience?
  • This course is for anyone who is interested in improving their type-based logo designs.
  • This course does not cover icon design or logo designs that do not contain lettering.
  • This course shows the process of creating a type-based logo. However, it is not focused on the history and fundamentals of type.
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Curriculum For This Course
Expand All 20 Lectures Collapse All 20 Lectures 01:30:51
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Introduction to Typographic Logos
4 Lectures 08:31

Lecture 1 will give you an idea of the kind of lettering styles that will be taught in this course. These logotype designs can be used for company logos, t-shirts, apparel, book covers, posters, products, packaging, and marketing.

Preview 01:04

Anyone can use a font to create a basic logo. But to make something truly special, you need to know how to customize your design to make something new and different.

Why make custom lettering?
02:29

What's the difference between a typeface and a font? What's the difference between lettering and typography? How about logotypes versus logo marks? In Lecture 3, we discuss different terminologies and what they mean in the world of type design.

Typographic terminology
02:03

Lecture 4 covers how much to charge for different kinds of logo and logotype designs. There are a few fun anecdotes about designers who have charged very little and ones who have billed quite a large amount for some famous designs.

The business of logo design
02:55
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Inspiration and planning your design
3 Lectures 10:53

In Lecture 5, I give some examples of where to find inspiration and beginning to plan your design. I also talk about what is appropriate when attempting to balance the fine line of borrowing ideas, emulating designs, and just being inspired.

Examples of type and lettering designs
05:12

Lecture 6 is about one of my favorite digital archiving tools. Pinterest is the best way I've found to categorize design inspiration so that you can go back and find it when the need arises.

Pinterest
02:28

In Lecture 7 I'll talk about gathering inspirational designs to create a mood board and plan out your design.

Preview 03:13
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Tools and materials
2 Lectures 06:59

Your designs are only as good as your tools! In Lecture 8, I'll talk about my favorite non-computer tools... and why they are so great. Check out the attached PDF for the analog materials list that includes some links to these items.

Preview 03:40

Computers are best used as another tool, just like pencil and paper. Lecture 9 is about my list of favorite electronic gadgets.

I will also discuss some "fun" materials. These are non-traditional items in the world of lettering and logotype design. Have a look at the attached PDF for lists and links of these tools.

Digital tools
03:19
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Structure of a type-based logo
1 Lecture 02:22

When designing typographic logos, you need to keep in mind the shapes of your letterforms. Lecture 10 is a discussion about the different type styles and how to create an appealing composition. It is important that logotypes are "self-contained graphics."

Letterforms and compostions
02:22
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Demonstration: Creating a typographic logo
9 Lectures 01:00:50

How to bring rough thumbnail sketches into the computer and create a foundation of lettering that will be refined later in the process.

Thumbnails and bringing your design into the computer
04:59

Take the logotype structure that was created in the computer and see how to refine it by sketching over it in pencil. You will also learn a new sketching technique. Have a look at the attached PDF for a closer look.

Preview 03:26

Now that we have a refined pencil sketch, we will take it back into the computer and draw the vector paths in Adobe Illustrator.

Making vector lettering
03:09

Improve the design by going over it with another level of refinement. Don't be afraid to go back and forth between computer and pencil & paper multiple times.

Refining the inital design
06:01

Learn how to add dimensional shading to make the layers look as if they overlap. See attached file to download vector halftones.

Adding shading
12:19

In Lecture 16, you will learn how to make a quick 3D effect for your type to make it pop off the background. Once you have a 3D design that you like, you will see how to transform that into clean vector paths.

Making a 3D effect
12:56

As a logotype designer, you need to make your design look great on various colored backgrounds. For instance, your design should be legible and appealing on a white background, a black background, and any other color in between.

Colorways
06:56

Bitmap textures are the best way to add weathering and distress to your designs in Illustrator. These have built-in transparency and are easy to recolor. Download the attached file for some free textures that you can use in your designs!

Using bitmap textures in Illustrator
04:33

How to prepare your design in Illustrator and export it into layers for Photoshop. You will learn the easiest and fastest way to texture your design with Photoshop Brushes! A set of Photoshop Brushes that you can use with your designs is included.

Adding texture with Photoshop brushes
06:31
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Conclusion
1 Lecture 01:16

A quick recap of the main principles taught in the course. The possibilities of what you create are endless! Now it's up to you to decide what you would like to make :) Be sure to look at the attached files for each lecture to make sure you didn't miss any of the extra resources and free downloads.

Closing thoughts
01:16
About the Instructor
Ray Dombroski
4.7 Average rating
682 Reviews
4,737 Students
3 Courses
Graphic Designer

Ray's extensive background in the surf apparel industry started in 2002. Since then he has designed for many of the top surf apparel brands in California and Hawaii, such as O'Neill, Billabong, Ocean Pacific, BodyGlove, and Local Motion. He is the founder of TheVectorLab, a website that offers graphic design resources, tools, and tutorials. As a graduate of the Art Center College of Design in Pasadena and Florida State University his experience is backed by a mix of business and design knowledge.