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Twitter Success for your Business is the only video you'll ever need, to get you going on one of the world's largest social networks. It is everything you need to know about Twitter to help you engage with your target customers, extend your business network, drive more traffic to your website, increase revenue and much more. Once you've learnt the basics, we'll show you how to use Twitter in a way that will prevent it from taking over your life, introduce you to some clever search techniques, send engaging tweets that will encourage interaction from your customers, market your company to over half a billion Twitter members, share information and ideas about your products and services, build customer relations, create bigger brand awareness globally and measure your social media success along the way.
This course is suitable for anybody whether they're yet to join Twitter, a relatively new user or have been active on the network for some time. Whatever stage you're at, we guarantee that you'll leave this course with skills that you will not only apply when using Twitter, but in other areas of your work life also.
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|Section 1: Twitter Success for your Business|
|Exactly what is Twitter? You've probably heard a lot about it but don't know where to start. In this video, we’ll explain the basics and much more about Twitter, what it does, why it’s there and more importantly how it can help your business. Because it can… and it will help. It’s a jargon-free and must-watch introduction to Twitter and its half a billion members. Even the most advanced and experienced Twitter users will leave this session having learnt a few more interesting facts about one of the world’s biggest social networks and how it will be beneficial to their business, no matter what industry they are in or what type of company they run. Twitter is interesting, fun and engaging if used the right way… and we’ll show you how!|
|We'll show you how to sign up for your Twitter account in less than 5 minutes so that you can get started with designing your Twitter profile. It’s not as easy as uploading an image of yourself! We’ll show you how you can utilize the space you have in your profile to promote your company and win business! You will be shown how to create a background image that reflects your brand and given tips on the right images to use along with a selection of examples to inspire you. Even if you're an experienced Twitter user, you'll gain some extremely useful tips for making your background image catch the eye of prospective customers. Get ready to personalize your page the right way, so that your profile will stand out way above the competition.|
|In this episode, you’ll learn how to take advantage of celebrities in order to push your product or service to bigger audiences. We’ll show you how to manage your ‘online time’ better, join groups and use images and video to boost your company image and sales. Some people assume that Twitter is as easy as uploading a photograph of yourself and then blasting your followers with sales messages about their products. This is so terribly wrong, and by the end of this episode you will have learnt about who the right people are to be Tweeting messages to and how to compose the perfect Tweet|
It’s now time to start having fun and finding people to follow. Finding people to follow is easy. Finding people to follow you is easy, but in this section, you will be show how to find your target customers. We’ll first show you how to identify them, and then introduce you to several must-have search tools and directories that you will use to find the right followers and ultimately win their business. During this session, we will show you how to send Tweets that not only inform but also engage and guarantee to have followers interacting with you. Upon completion of this section, you will have direct access to your customers, potential customers and the competition
In this section, you’ll be given tips that will ensure you’re sending Tweets that will be read and not ignored. We’ll show you how to compose messages that put across your great personality, and provide you with tips on the right kind of content to post about and when it needs to be done. We’ll tell you about Qpons, offers, discounts and how to use them in a way that will not only attract new custom, but also guarantee repeat custom also. This is part one of a three part section aimed at ensuring you are making the most of your time on Twitter and that your social media campaigns are as effective as possible.
|We’ll show you how to take on-board the feedback you receive and ensure that you retain custom! Did you know that there is the ‘perfect’ time to Tweet? … a time that you are sure to gain interaction from your target customers. All will become clear as you take part two of ‘Get Tweeting’, a section which also introduces you to ‘Automation’, a magnificent tool which enables you to manage your time better by scheduling your Tweets. There are lots of tips in this section that will improve the way you compose your messages and interact with the people who are essential to your company’s success.|
In this episode, you’ll learn how to take advantage of celebrities in order to push your product or service to bigger audiences. We’ll show you how to manage your ‘online time’ better, join groups and use images and video to boost your company image and sales. Some people assume that Twitter is as easy as uploading a photograph of yourself and then blasting your followers with sales messages about their products. This is so terribly wrong, and by the end of this episode you will have learnt about who the right people are to be Tweeting messages to and how to compose the perfect Tweet.
|In the last of the ‘Get Tweeting’ series, you’ll get to grips with ReTweeting. How do you do it, when should you do it, how often it needs to be done are covered and more. We’ll show you how to compose Tweets that won’t result in you losing followers and give you an in-depth lesson in the use of Hashtags. Many people don’t use them and some that do use HashTags don’t use them the right way. Used correctly, your Tweets could be noticed by thousands of people who didn’t previously follow you, but are now converted to customers. We’ll explain trending and how to get involved in conversations with other members through the right use of Hashtags and directories. By the end of this episode, you’ll have learnt that Tweeting information that attracts and retains custom is not as easy as you thought, but you’ll be equipped with the skills needed to do it in just over ten minutes.|
|An in-depth look at various subjects that are essential to the success of your Twitter campaign. Link Shrinkers allow you to shorten links you post and measure their success. Polls allow you to gather feedback from those that matter to you and your business. Lists enable you to stay organized and Tweet content to groups of people who share the same interests or skills. We’ll cover these in great detail and tell you how to stay safe online, in order to avoid becoming a victim of identity fraud. Most users are mobile, and are now accessing the biggest social networks in the world via mobile phone, laptops or tablets. We’ll give you a rundown on the top services out there that you should consider using, so that you never miss an important Tweet and respond to it in good time. This enables you to offer the best customer service possible. Twitter doesn’t have to be time-consuming; it can be fun and rewarding if you follow our tips on how to achieve Twitter success for your business.|
|In the last chapter you will be told about a new Twitter service that aims at pushing your skills out to prospective employers. If you are an employer, then this service will also be of great use to your business in ensuring the candidates who apply, match the criteria set for the job positions you have available. Finally, we’ll tell you about the many ways you can make extra money through Twitter, such as through Tweet subscriptions and promoted Tweets. We end with a summary of the course so far by using graphics on screen to remind you of the best content to tweet about, when to send it, and who to target it towards. We also reveal some surprising stats that will leave you excited at the prospect of using Twitter to find new customers and virtually ensure that you will win business and achieve ‘Twitter Success for your Business’.|
Chris Brophy is an award-winning entrepreneur who has achieved significant success in the music and media industries worldwide. Chris who is also a qualified teacher has trained thousands of local people in broadcasting, some of which have gone on to secure jobs on Key 103, BBC Radio Manchester, CBBC, Five Live, Capital FM, XFM and at MediaCityUK Studios. He is currently the co-founder and CEO of both Play Social Media and Music Industry Learning Limited. Chris describes himself as a person who is obsessed with gadgets and everything that computers, social networks and the net have to offer.
From an early age, Chris developed a fascination with performing, and in the early 1980s took his first step in to the music world by taking piano lessons and going on to perform at the Royal Northern College of Music.
During high school, Chris moved one step closer towards achieving his dream of becoming a record producer by studying GCSE Music and going on to win Young Musician of the Year. Upon leaving school, he studied Sound Recording and Related Arts at the world famous School of Sound Recording (SSR) in Manchester, a course he balanced alongside his full-time job in the insurance industry.
Whilst at the School of Sound Recording, Chris developed his performing and sound recording skills further by setting up a studio, where he recorded his own E.P in 1993. This led to being signed by London-based award-winning duo Red Rhythm who have since worked with the likes of Sting, Boys II Men, Run DMC and Leona Lewis. Chris’s remix of ‘Move It Up’, which was produced at the Red Rhythm Studios in West London and distributed through BMG Records received glowing reviews globally.
In 1994, Chris took ‘Move It Up’ to the studios of Kiss 102 FM in order to gain some publicity for the single, and was met by DJ Nev Johnson in reception. This was to be Chris’s big break in to radio, as over the next couple of years he produced and co-presented the ‘Up All Night’ Show on both Kiss and Galaxy 102. Chris also became a voice over artist on commercials broadcast by the station, and over a three year period had become one of the most recognizable voices on commercial radio in the Greater Manchester area.
It is worth noting that like many people who work on commercial radio, Chris had also completed voluntary work on hospital radio for an international charity, where he held the position of Press & Press Officer. This was invaluable experience that provided him with many skills that could be applied to all future roles in his life.
Soon after, Chris was signed by a New York based record label to work as a remixer having been discovered on the Internet. Throughout the decade that followed, Chris achieved significant success as a remixer and producer all over America. During this time, he released of over sixty-seven records for twenty-two record labels. Over half a million records were sold worldwide which put his records on over one hundred charts; five of which were number one hit singles.
His biggest achievements in music so far have been setting up his own studio near San Francisco, working in Hollywood and having one of his remixes appear on the Grammy Awards Nomination Ballot. A number one hit record on America’s Billboard Chart pushed Chris above top recording artists such as Sting, Beyoncé and Justin Timberlake. His experiences as a remixer and producer in America, enabled him to work at some of the best studios around the world including, Manchester, London, New York, San Francisco, Philadelphia, Miami and Los Angeles.
During this time, he also hosted a radio show from his home studio that was syndicated to seventy-five radio stations globally. At its peak, the show aired to 2.2 million listeners a month and was broadcast on AM, FM, DAB, Internet and satellite stations across every single continent. It was broadcast for a number of years, received praise from fans all over the world and rewarded Chris with a Web Radio Award for Best Syndicated Radio Show.
Chris is co-founder and former station manager of 94.4FM Salford City Radio; where he was responsible for fundraising, promotion, managing the day-to-day running of the station and turning it in to a quadruple award-winning community radio service. The role also involved maintaining 4 studios, producing 168 hours of audio a week and managing 150 volunteers. Whilst at the station, Chris had his own weekly column in the Salford Advertiser, a local paper owned by the Guardian Media Group.
During his time as an award-winning radio manager, producer and broadcaster, Chris has interviewed some of the biggest names in music and showbiz from Stephen Mulhern, stars of Coronation Street, Big Brother and Neighbours, comedians Jenny Eclair, Dave Spikey, Ruby Wax and Jason Manford, and top recording artists Go West, JLS and Spandau Ballet.
Chris is a social media expert who has recently founded a brand new company called Play Social Media, which makes online video tutorials for those in business. The first video 'Twitter Success for your Business' was the first of the bunch to be produced in May 2013. He has used social networks to his advantage when securing jobs, contracts, international publicity and high chart positions for his music. Through campaigns on social networks, Chris has helped businesses win awards, gain wider recognition, improve customer service and boost product sales and revenue.
He is also the CEO of Music Industry Learning, a non-profit company which delivers music and media training to people in deprived communities. It is a successful company which is now in its sixth year of business and has taken him to both MediaCityUK and the BBC Academy in London to teach a variety of music and media subjects.