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If you're a small business owner or social media manager trying to marketing your business online Twitter is one of the fastest growing social networks for growing a community.
If you've got already got a Twitter account you're probably under using it's potential as a powerful tool to attract new leads and customer into your business.
With 25 in depth video tutorials split over 3 sections, this comprehensive course will show you:
Enroll on the Twitter Power Marketing training to learn how to master the Twitter social media platform, and all the associated online tools that will help you build a bigger and more targeted Twitter following for your business.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Twitter Branding And Design|
|An introduction to the subjects we'll be covering in the Twitter Branding & Design section of this training.|
A look at each of the brandable design areas on the Twitter platform. In this video we'll show you some examples of how big brands use Twitter headers, backgrounds and avatars to make their company stand out and why you should use them too.
In this video we show you how to create your own Twitter header. We'll be using the template provided below which you can download and use directly in Photoshop or Pixlr. If you have a graphic designer you can give them this template to work with to design your header.
|In this video we show you how to create your own Twitter avatar. We'll be using the template provided below which you can download and use directly in Photoshop or Pixlr. If you have a graphic designer you can give them this template to work with to design your header.|
|In this video we show you how to create your own Twitter background. We'll be using the template provided below which you can download and use directly in Photoshop or Pixlr. If you have a graphic designer you can give them this template to work with to design your header.|
|Section 2: Crafting Better Tweets|
|An introduction to the subjects we'll be covering in the Crafting Better Tweets section of this training.|
How do you write tweets that will get shared in just 140 characters or less. Learn how to format your tweets so that they will engge with your audience and be amplified across their networks..
What are the top 5 ways you can get your audience engaged on Twitter and further down the purchase funnel? The answers are in this video!
Twitter is all about building and leveraging communities. In this video you'll learn how to use hashtags and @'s to grow your audience.
How do you discover new leads and prospects from Twitter? In this video you'll learn how to use the best online tools to find the most effective hashtags that will bring in business.
Tweets with images or videos embedded get a higher engagement rate from your audience. In this video we show you how to use multimedia on your timeline to get your business noticed.
|In this video you'll learn how to shorten links to conserve your Twitter character count, how to track click throughs, and discover a URL shortening tool that promotes your products and services when sharing content with your community.|
|Section 3: Twitter Management And Metrics|
An introduction to measuring and monitoring your Twitter account. We'll also show you how to set up Tweetdeck to manage your Twitter account more effectively.
How to use Tweedeck to find new leads and customers. Learn how to drill down into the data to understand who your customers are and what they're talking about on Twitter.
In this video you'll learn how to discover trending topics on Twitter that you can join in with, increasing your social visibility instantly to a large qualified audience.
In this video you'll learn how to schedule your tweets in Tweedeck so you can reach people at the right time and manage your social media messaging time effectively so you're not tied to Twitter 24 hours a day.
In this video you'll learn how to understand what metrics you should be measuring on Twitter, when and why you should be measuring them, and how you can link them into your business goals.
|In this video you'll learn how to use the Twitter Analytics tool to understand your Twitter followers better. Find out what tweets are being read and shared the most, what's being favourited and in depth demographic data about your followers.|
In this video you'll learn how to find the social influencers that will support and champion your business to their own network on Twitter. Find out how to use Commun.IT to build relationships with social influencers to boost your reach and create social referrals.
|In this video you'll learn how to understand who the best people to follow are that will be the most engaged with your business. Create a qualified Twitter community with Commun.IT and understand who's cluttering your timeline and who's a potential customer.|
|In this video you'll learn how to understand what people are saying about your business on Twitter and how they feel about your brand. Learn how to track sentiment, find testimonials and quickly discover and deal with customer complaints on social.|
|In this video you'll learn how to discover the best time to tweet and get maximum visibility by your audience. With this simple tool you'll be able to understand what time of the day your followers are most active on Twitter.|
|Section 4: Resources Section|
Links And Resources For Section 1
Links And Resources For Section 2
Links And Resources For Section 3
Simon Dunant is the founder of digital marketing consultancy New Rise Digital and author of "Essential Digital Marketing For Small Business."
He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape.
in 2009 he founded digital marketing agency MMS Music Marketing creating successful online campaigns for major label acts and independent labels across Europe and North America (gaining Billboard top 20 hits for new upcoming artists).
Simon also runs an independent publishing house and published one of the first books on digital music promotion during the new rise of independent musicians in the early 2000's.
Simon has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London)