Facebook. LinkedIn. Twitter. FourSquare. Pintrest. And On. And On. And On.
It’s a pretty isolated person who has managed to avoid the rise of social media in the past decade. Social networks have come and gone (Bebo who…?) but the concept is certainly not going away, and clear winners are emerging.
Twitter is one such winner. It offers a hugely targeted marketing channel which allows you to reach customers directly, building relationships, creating buyers and developing fanatical fans.
On this course we'll look at how you can use Twitter to do just that, and how you can fit regularing Twittering into your busy business life. To get started, have a look at the course info section below, and then move on to the daily tasks. I look forward to learning with you!
This lecture introduces my Twitter marketing course, and outlines what we hope to achieve.
On the first video of this course, we're going to ease in gently. I'll start from the very basics, which means signing up, and creating your twitter profile.
If you're already at this stage, well done! Please do have a look through the video, though, as the next step is creating an effective profile. There are a number of tips on how to create a profile that will attract followers, and will send traffic to your site.
Many people set up their Twitter profile and forget the fact that this the first thing any prospective follower/customer will see. Make it count by telling them about you, your services and give them a chance to seek out further information.
Credits for the course, including Creative Commons material.
I'm a Podcasting and Online Learning PhD based in Dundee. My main work is now in teaching Podcasting online, helping small businesses to market themselves through voice.
Having learned my eLearning trade with Edinburgh Napier University, I now teach a number of online courses, from Podcasting, to Moodle to social media.
My main job is as Managing Director of The Podcast Host ltd, a company aimed at helping everyone get into Podcasting - teaching the skills and offering the tools needed to promote your business, hobby or teaching through podcasting.