Twitter: Hashtags, Lists, Analytics Strategies for Twitter

Get started on Twitter with hashtags and analytics for your business.
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  • Lectures 9
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

Do you need a more in-depth understanding of Twitter? How to use the RIGHT hashtags and how to identify what is working and what is not? Are you tracking your potential customers and stakeholders and do you use the analytics to make the best of your social media time online?
In this course you will go in-depth into:
  • The Basics of Twitter and getting started
  • Finding and connecting
  • Using lists
  • Finding the right hashtag
  • Measurement and analytics

I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively. Look out for my other courses!

SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns - that is the purpose of this course. So if you are just looking for measurement and analytics tools and strategies as part of social media campaigns, this is the course for you!

Key Information on Udemy and this Course is in the last section.

What are the requirements?

  • Understanding of computers

What am I going to get from this course?

  • Be Confident on Twitter
  • Find and Connect with Customers and Stakeholders
  • Use Lists and Create Your Own
  • Use 3rd Party Tools
  • Understand the Analytics and Measurement tools for Twitter

Who is the target audience?

  • Business Owners Investigating Twitter for Their Business
  • Not for Profits Finding and Connecting to Stakeholders

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Understanding Twitter And Getting Started

Thank you so much for taking the course. Let's go through the curriculum and what you will learn, and learn a little about each other! Don't forget to ask questions in the Discussion forum.


Let's get started on Twitter!



How do you find your target audience on Twitter. What about managing a LOT of people on there? The bad news on Verified Accounts.

  • Barack Obama, and Verified accounts,
  • How to manage Millions of twitter followers and tweets.
  • Finding High net worth individuals, education, journalists, vendors, competitors (private) etc. Choosing the right filters.
  • Remember to use Search and Timelines to FIND lists.
  • We cover Hashtags in the next lecture.
Discussion: What lists have you created? Place them up in the Discussion area (Mine are under RESOURCES on the right hand side!)

TIP: Google howto search for lists - inurl:lists <insert search term> to search for lists....



This is an introduction to hashtags Do you use your own made-up hashtags? or do you use popular ones? How to find the popular ones? how do you measure them?

  • Measuring hashtags keyword into search,
  • Communicating in threaded hashtag conversation around an Event and also a community of interest.
  • how to reach 100,000 people every 4 minutes.
  • Check Resources for link to 15 ways to use hashtags with a lot more information - you can skip most of the lecture and just read that if you prefer!

Discussion: What do you think the biggest challenges are for YOU using hashtags? let me know on the right hand side under Discussion...



In this lecture: We talk about hootsuite then (at the 2min 15s mark) create a new hashtag stream (and at 4min15) some advanced techniques and a fun addition: (at 5min15) add the Klout score!

Discussion: what Twitter monitoring dashboard do you prefer? Netvibes, Hootsuite, or another? Any questions on choosing one or setting one up, let me know in Discussions!


Section 2: Intermediate

Evaluate your Tweets and look for the one's with the most clicks, favourites, retweets and replies. how is your engagement doing day on day, week on week? Add the figures to the Social Media Audit Document or just take a screen grab or write them down.


In this lecture we do a Twitter audit using Twitter's analytics platform.

  • Check your follower growth,
  • Interests keywords of followers,
  • Gender
  • and city/country.
Section 3: Bonus Lectures
3 pages

Workbook for classes (Uni of Sydney, corporate workshops or online). Click VIEW RESOURCES then DOWNLOAD this lecture. It's a PDF.


Social media courses on Facebook, social media strategy, Twitter, social media campaigns, automate, monitoring dashboards and so on. 

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Instructor Biography

Laurel Papworth, Social Media Strategist & Course Facilitator

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).  I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention. 

I personally have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention and have around 7,000 online students. 

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