I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively. Look out for my other courses!
SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns - that is the purpose of this course. So if you are just looking for measurement and analytics tools and strategies as part of social media campaigns, this is the course for you!
Key Information on Udemy and this Course is in the last section.
Thank you so much for taking the course. Let's go through the curriculum and what you will learn, and learn a little about each other! Don't forget to ask questions in the Discussion forum.
Let's get started on Twitter!
How do you find your target audience on Twitter. What about managing a LOT of people on there? The bad news on Verified Accounts.
TIP: Google howto search for lists - site:twitter.com inurl:lists <insert search term> to search for lists....
This is an introduction to hashtags Do you use your own made-up hashtags? or do you use popular ones? How to find the popular ones? how do you measure them?
Discussion: What do you think the biggest challenges are for YOU using hashtags? let me know on the right hand side under Discussion...
In this lecture: We talk about hootsuite then (at the 2min 15s mark) create a new hashtag stream (and at 4min15) some advanced techniques and a fun addition: (at 5min15) add the Klout score!
Discussion: what Twitter monitoring dashboard do you prefer? Netvibes, Hootsuite, or another? Any questions on choosing one or setting one up, let me know in Discussions!
Evaluate your Tweets and look for the one's with the most clicks, favourites, retweets and replies. how is your engagement doing day on day, week on week? Add the figures to the Social Media Audit Document or just take a screen grab or write them down.
Workbook for classes (Uni of Sydney, corporate workshops or online). Click VIEW RESOURCES then DOWNLOAD this lecture. It's a PDF.
Social media courses on Facebook, social media strategy, Twitter, social media campaigns, automate, monitoring dashboards and so on.
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community). I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
I personally have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention and have around 7,000 online students.