There are 465 million Twitter accounts sharing 175 million tweets each day. Twitter is where business professionals shares news and information, build and strengthen their network of contacts, generate leads, develop new business and even get hired.
If you want to leverage the fastest and most intimate online social network for business, take this course right now and learn to Twitter.
You don't need to be a techie to take this course. Whether you're a digital immigrant or a Facebook ninja, this course is for you!
Find out what's included in this course on Twitter for Business.
Find out what makes Eric Schwartzman's courses different.
Find out what previous attendees of Eric Schwartzman's social media trainings have to say about his courses.
Before you enroll for this class, make sure you can perform these basic tasks.
To watch the video referenced above, click here.
Newsfeeds, updates, tweet field and number of unused characters indicator.
Tweeting @mentions, replying to tweets, retweets, retweeting, identifying retweets in the newsfeed, advantages of Twitter over email, phone and snail mail, who to see who's recently followed you and who's retweeted you.
How to secure your Twitter account by activating the "HTTPS only" setting. U.S. Library of Congress decision to archive the entirety Twitter. Introduction to TwitPic, and the case in which a TwitPic served as the evidence by which Paris Hilton was convicted of cocaine possession .
Screencast demos covers signing up for a new twitter account, uploading a profile picture, writing a bio line, following Twitter accounts, composing a tweet, introduction to @mentions, accessing account settings, attaching GPS info to tweets, introduction to security settings, introduction to retweets, who to follow recommendations and trending items.
Screencast demo covers sending @mentions and hyperlinks in the body of a tweet as way of engaging other Twitter users. Hashtags are explained, as is researching hashtags and event hashtags. Where to find permalinks for individual tweets. Comparison of Twitter to Facebook newsfeeds.
Practical applications of hashtags such as finding threading conversations and community mapping. The origins of the hashtag and Twitter are also covered.
Explanation of Twitter's direct messaging or DM feature. Advantages of Twitter DMs over email, phone and fax. Accessing and replying to DMs. Privacy aspect of DMs. Managing your attention of Twitter. DMs first. @Mentions second. And home feed third.
Saving individual tweets as "Favorites." Where to access favorited tweeted. Using favorited tweets as testimonials. Introduction to the Twitter Faves Widget.
Crowdsourcing breaking news by following a lot of people. Who to see who's following any Twitter user, and who they're following. How to see whether or not someone you're following is following you back. How to add Twitter users to Lists. How to block a Twitter user. And how to report a Twitter account for spam.
Using Twitter search, Google search and the open web to find and authenticate Twitter accounts to follow.
Using the #Discover to source popular breaking news items.
Screencast demo covers popular link shorteners and using Bit.ly to abbreviate links and count clicks. Finding previously shortened links and creating custom short links.
Introductory lecture cover tweet buttons, followed by a screencast demo which shows how to build and install a tweet button in a blog or website.
Screencast demo covers how to use Twitter advanced search, how to search Twitter by geography and how to use geosearch for community mapping.
Introductory lecture explains how Twitter "Follow" buttons superseded links as a best practice for encouraging follows on destination websites, followed by a screencast demo that covers how to build, customize and embed a "Follow" button on a blog.
Introductory lecture discusses using the Faves widget to publish testimonials from Twitter on a website or blog, followed by a screencast demo that shows how to build, customize and embed a Faves widget on a blog.
Introductory lecture covers how to analyze the influence of a Twitter user, how to use Hootsuite to managing a Twitter account and how to use Hootsuite's premium features to sort custom newsfeeds by keyword and Klout score.
Screencast demo covers all the features in Twitter's mobile app.
Screencast demo covers taking a picture using the Instagram mobile app, applying filters and sharing the image on Instagram and Twitter. Also shows what a photo shared via Instagram looks like in the newsfeed of the Twitter app.
Introductory lecture covers the business case for location-based social networking, followed by a screencast demo shows how to use the the Foursquare mobile app to check-in at a location and share that activity on Twitter. Includes a screencast demo of what a shared check-in looks like in the newsfeed of the Twitter mobile app.
Best practices for integrating Twitter into your daily business activities.
The busiest days and times on Twitter and best days and times to tweet.
The most retweeted words that appear in tweets, based on an industry study by HubSpot .
There are some instances where it makes sense for organizations to tweet under a branded, logo account, and there are instances where individual accounts work better. This lecture covers how to decide between which approach makes sense for you.
How to decide whether or not to include personal tweets on your professional Twitter account and how to use personal interests for business gain.
Benefits and drawbacks of using an auto-tweeting service like buffer to distribute tweets.
Follow up materials are available in the supplemental resources of this course. You can purchase a copy of "Social Marketing to the Business Customer" here .
The Palms Casino says they're upgrading guests with high Klout scores. Find out what happened when I checked in.
Find out what happened when a top mommy blogger with a million Tweitter followers called Whirlpool cause her washing machine broke. Includes a discussion of the book "The Whuffie Factor" by Tara Hunt.
Corporate reputation management, identity management and social networking on Twitter with public relations pro Sarah Evans, who established #journchat, a popular, weekly, three-hour chat that occurs on Twitter every Monday at 6pm Pacific Time – 8pm Eastern Time between journalists, bloggers and PR professionals.
2:49 – Sarah Evans on Twitter apps Tweetchat and Tweetgrid, two online social networking services designed for participating in group discussions on Twitter, which one she likes better and why?
What’s your Klout score? How do you increase your Klout score? And who has the highest Klout score for the topics you’re interested in?
In this audio resource, you’ll find out why your Klout score matters and what you can do to increase your Klout score.
Klout is the company that’s attempting to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence. Klout’s API had 2 billion calls last month and is working with over 3,000 partners and brands.
The service began by attempting to measure the influence of users on Twitter, and has evolved to include activity on Foursquare, and last week added Blogger, Tumblr, Flickr, Instagram and Last.fm.
Our guest Megan Berry (@meganberry), marketing manager at Klout, Blogger, social media junkie and Stanford grad, talks about how your Klout score is surmised. She also shares tips on how to increase your Klout score and why it’s in your best interest to have the highest Klout score you can.
Megan has a Klout score of 71, which puts her ahead of previous guests of this podcast Kara Swisher, the co-editor of All Things D (http://klout.com/karaswisher) at 70, Natalie Petuhoff (http://klout.com/drnatalie) at 54 and your truly at 56.
After 15+ years of marketing, public affairs and digital product management experience, I can lead multidisciplinary teams with the urgency of an entrepreneur, the sensitivity of a diplomat and the effectiveness of a scrum master.
I founded the first content management system for corporate communications, iPRSoftware (formerly iPressroom) before applying the merits of big data analytics to public affairs initiatives for the U.S. Dept. of State and DoD. Currently, I lead digital innovation at a $1B industrial manufacturer responsible for critical infrastructure power equipment.
I'm also a digital product management, demand generation, search engine optimization, email marketing, and marketing automation expert with experience integrating and implements multiple platforms.
In 2011, I cowrote the best-seller “Social Marketing to the Business Customer," the first book on B2B demand generation and created a portfolio of self-paced online courseware used by more than 36k students.