Twitter Essentials in Under an Hour
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Twitter Essentials in Under an Hour

Learn how to use twitter for business effectively through up-to-date, hands-on instruction of Twitter's main features.
3.8 (24 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,072 students enrolled
Created by Deltina Hay
Last updated 3/2013
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Current price: $10 Original price: $20 Discount: 50% off
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  • 2 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • In this course, you will learn details of every Twitter feature through real-world examples.
  • This course will help you learn to apply methods for leveraging Twitter features to increase your reach.
  • In this course, you will learn how to integrate Twitter with your existing online presence.
  • This course will help you learn how to manage and automate your Twitter account using tools like HootSuite.
  • By the end of this course, you will learn Twitter promotion and analytic methods that can help you get an edge on your competition.
View Curriculum
  • Internet connectivity is required.
  • A Twitter account is recommended.

Your time is valuable! Don't waste it listening to unnecessary chatter and outdated material.

Business owners, online marketers, and entrepreneurs from any industry can benefit from taking this Twitter In One Hour: how to use twitter for business effectively course. Even seasoned Twitter users can learn to use Twitter to its full potential in this comprehensive course.

Used effectively, Twitter can out-perform other social media platforms, helping you generate leads, promote your products and services, and establish yourself as a thought leader.

The “How to Use Twitter for Business Effectively” course is updated regularly, featuring the most up-to-date changes to the Twitter platform, and covering the essentials you need to launch and maintain a successful Twitter marketing campaign.


These essentials include:

  • Comprehensive coverage of the Twitter platform and Twitter settings
  • Effective methods for customizing and optimizing your Twitter profile
  • Exhaustive discussion of the elements of a Tweet and Twitter features
  • Proven tactics for leveraging Twitter features to improve your reach
  • Straight-forward demonstrations of integration using Twitter widgets and other methods
  • Practical advice on automation, promotion, and analytics techniques

And, all of this in less than an hour!

But for those of you who want more, there is another full hour of bonus lectures and videos.

Bonus lectures explore:

  • Tactics for finding qualified followers
  • Methods for improving engagement and click-through rates
  • Additional marketing and promotion techniques

Bonus videos are hands-on demonstrations of how you can:

  • Implement and integrate Twitter widgets and buttons on your website
  • Customize your profile using background images and services
  • Implement advanced techniques for promoting your Twitter account and your brand
  • Mark up your website so it can be featured in the Twitter timeline

Enough with the chatter, already. Get started now and be done before supper!

Take this ultimate Twitter In One Hour course right now and learn how to use twitter for business effectively!

Who is the target audience?
  • This course is intended for business owners and marketers who are serious about leveraging Twitter to generating leads; sell more products and services; or establish themselves as thought leaders.
  • This course is designed for any level of experience. No special skills or prerequisites are necessary.
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Curriculum For This Course
17 Lectures
Twitter Overview and Settings
3 Lectures 18:27
Welcome to Twitter Essentials in Under an Hour! This introduction walks you through what is covered in the course.
Preview 01:33

This first lecture is an overview of the Twitter platform.

Specifically, we take an in-depth look at the:
  • Twitter timeline
  • Profile page
  • Home page
  • @Connect area
  • #Discover area
  • Other areas and features that make up the Twitter platform

Preview 07:55

Test your knowledge of the "Overview of the Twitter Platform" lecture.

Twitter Overview Quiz
9 questions

This lecture thoroughly covers the options in the Twitter Settings area.

Topics include:
  • Initializing location, mobile, and email settings
  • Setting up and optimizing your account
  • Customizing your profile page
  • Managing apps and Twitter widgets

Twitter Settings

Take this quiz to test your knowledge of the Twitter Settings lecture.

Twitter Settings Quiz
7 questions
Understanding and Leveraging Twitter Features
3 Lectures 24:03
This lecture explores the most common elements of a Twitter update known as a "tweet."

Topics include:
  • Hashtags and @mention
  • Short URLs and abbreviations
  • Elements of a published tweet
  • Other people's tweets in your timeline
  • Viewing profiles from your timeline
Preview 07:21

Take this quiz to test your knowledge of the Anatomy of a Tweet lecture.

Anatomy of a Tweet Quiz
8 questions

This lecture covers how to add media elements to your tweets and view them in the timeline.

Topics include:
  • Viewing photos, video, Apps, Books, on the timeline
  • Embedding media on your own timeline
  • Viewing and placing URL summaries on your timeline
  • Tweeting your location
Posting and Viewing Media

Test what you learned in the Posting and Viewing Media lecture.

Posting and Viewing Media Quiz
7 questions

This lecture takes a closer look at Twitter features and how to leverage them to get more exposure for your tweets.

Features discussed include:
  • Twitter lists
  • Hashtags and @mentions
  • Replying and retweeting
  • Favoriting and URLs

Leveraging Twitter Features

 Test what you learned in the Leveraging Twitter Features lecture.

Leveraging Twitter Features Quiz
9 questions
Getting the Most From Twitter
3 Lectures 18:18
This lecture demonstrates how to integrate your Twitter account with your website and other social media accounts as well as how to export tweets and automate your updates.

Topics include:
  • Integrating Twitter with your website or blog
  • Connecting your Twitter account to other platforms
  • Exporting Tweets to other social media platforms
  • Using HootSuite to automate tasks
Integration and Automation

Test your knowledge of Twitter integration and automation.

Integration and Automation Quiz
7 questions

This lecture looks at additional ways to promote your Twitter account and analytics methods.

Topics include:
  • Using Twitter ads to promote tweets and profiles
  • Using services to promote your account
  • Introduction to HootSuite and Google Analytics
Promotion and Analytics

Test what you learned in the Promotion and Analytics lecture.

Promotion and Analytics Quiz
7 questions

The conclusion points out some advanced topics you might want to look into; and includes contact info for the instructor and a coupon code for other "Essential Under an Hour" courses.
Bonus Lectures
2 Lectures 18:18
This bonus lecture explores tactics for finding followers and improve engagement with your followers.

Topics include:
  • Finding and following people you know
  • Finding people to follow and getting exposure for your account
  • Using Twitter and external tools to help
  • Using best practices for improving engagement
  • Keeping on top of engagement using the Twitter mobile app
Finding Followers and Improving Engagement

This lecture explores additional tactics to promote your Twitter account and your brand.

Topics include:
  • Cross-promotion tactics
  • Tweet to download scripts
  • Twitter “warm sign up”
  • Hashtag campaigns
Additional Marketing Tactics
Bonus Videos
4 Lectures 33:34
This bonus video demonstrates how to customize your profile with background and header images.
Customizing Your Twitter Profile

This bonus video demonstrates how to mark-up your website content so Twitter can feature it as summary and photo cards within the timeline.

Twitter Cards

This bonus video demonstrates how to set up the Twitter interactive widgets and add them to a website.
Preview 11:07

This bonus video explores the Twitter buttons you can place on your website to encourage visitors to share your content, follow you, mention you, or tweet about hashtags of your choice.

Twitter Buttons
2 Lectures 00:00
This document features some of the most common Twitter abbreviations along with some resources to learn more.
Twitter Abbreviations
2 pages

This document has links to all of the resources and tools referenced in the course.

Resources Cited in the Course
2 pages
About the Instructor
Deltina Hay
3.7 Average rating
327 Reviews
12,986 Students
18 Courses
Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.