Twitter Ads NEW - For Business Agencies & Entrepreneurs

Understanding todays dynamic customer journey is a vital part of knowing where Twitter fits in the mix.

Here we discuss the Moments of Truth customer journey framework to help you understand how the user moves from being made aware of products and services to purchasing and feeding back their experiences.

Twitter can be used at most stages in the customer journey. However we discover in this lecture that Twitter ads are primarily used at the earlier stages of the journey.

Know the difference between the three primary advertising products twitter offer, and what they can be used for:

Promoted Accounts

Promoted Trends

Promoted Tweets

Understanding what encourages users to take action from a tweet is key to increasing your advertising return on investment. Here we look at some examples both good and bad to help you understand more.

How to set up conversion tracking to help monitor measure and optimise your twitter campaigns

Selecting the right ad type based on your objectives is a vital step in running successful twitter ad campaigns.

In the past, some consumer brands have thrown more advertising dollars toward Twitter, especially during live events such as the Super Bowl or Academy Awards. Twitter's simple suite of promoted advertising products—a trio of ads that target select users and receive preferential placements as tweets, trends and recommended accounts—haven't resonated with some whose advertising decisions are driven by app downloads, subscriber sign-ups and purchases.

Selecting the right audience to display your promoted tweet to can help drive ROI and protect your budget from wasted media spend

Username targeting helps you connect with the right audience by allowing you to target your Twitter Ads campaigns to people who follow specific usernames or are similar to the followers of those usernames.

Targeting the usernames of specific and relevant accounts will focus your campaign on the most receptive audience. The precise nature of this method means the experience will be improved for both the users, who will be seeing content similar to what's already in their home timelines, and for the advertisers, since those users are already primed to engage with that content.

A person who has already expressed interest in your business is more likely to respond to your marketing message. But how do you find these people on Twitter? With Tailored Audiences, you can remarket your business to these prospects when they log into Twitter. This product allows you to define groups of existing and prospective customers based on users' web browsing behavior, email addresses, Twitter ID and other CRM data.

If you are creating tweets specifically for ads, you will want to watch this Lecture. we show you one way to increase your website link clicks by 300% and another way to drive responses by over 700%!

Many businesses use social media to grow awareness and customer loyalty. But for many, “social media increasingly means paid media” as David Berkowitz states in Ad Age. In 2015, Twitter will favour paid ads over organic posts, and Evaluate your marketing budget, does it include enough for paid twitter advertising?

Understanding the various reports from within the reporting dashboard is interesting, but don't let your eye of the main goal...conversions

The key to success on Twitter starts with establishing what you want to achieve and then crafting a marketing strategy to get there. Decide how you'll measure success with Twitter analytics.

Use the analytics homepage to get a bird's eye view of your account activity. You'll see monthly highlights including:
- how many people have seen your Tweets, visited your profile, mentioned your @username, or followed your account

- your top Tweets and follower with the largest network in any given month

Learn how to diagnose the problem with promoted tweets, and understand what you need to fix depending on your performance factors.

We're all pretty familiar with Twitter's 140 characters—and of course, a photo is always an eye-catching addition. But what if your Twitter audience could sign up for your email list without ever leaving Twitter, or directly download your new app straight from a tweet? What if a photo and article summary could travel alongside every post of your content?

And what if you could do all of this for free, right now?

With 9 different card types to choose from, you can use Twitter cards to ask your audience to do things like:

• Sign up for an email list
• Register at a website
• View and use a coupon
• Visit a landing page
• Download an app

…without them ever having to leave Twitter.

Twitter's card infrastructure is what allows us to have these rich media experiences that go far beyond a 140-character written message right within Twitter.

By adding a few lines of HTML to your webpage (don't worry, we'll cover that; it's probably easier than you think), you can create this experience for your audience, too. Any users who Tweet links to your content will have a “card” added to the tweet that's visible to all of their followers.

For maximum control and flexibility over your Twitter cards, you can add the appropriate meta tags for the card of your choice onto your site. Twitter offers some nice documentation on how to do this, with the code all set for you to plug your information into. Dont let words like code, put you off, we will show you exactly how to do this in under 5 minutes!

If you are using the lead generation cards you may want to consider adding a link to your CRM platform

If you are not using a CRM programme you will need to be able to export your lead data manually

Looking for leads? Want to grow your email list? Twitter's lead generation cardcan help. This card allows users to sign up for a special offer or opt in to a newsletter right from Twitter—Twitter even automagically fills in your email address so all you have to do is say yes. These cards stand alone; they can't be attached to specific content or URLs right now.

Are you looking for a way to step up your business' marketing with Twitter?

Do you want to boost retweets and increase engagement across the board?

In this article, I'm going to critique 10 of the top brands on Twitter, giving you concrete examples of how to maximize Twitter in your social media strategy.

3 new case studies showing how to:

1. drive website conversions

2. Drive traffic

3. Reach influencers and increase PR coverage