Why You Need to Be on YouTube

Phil Ebiner
A free video tutorial from Phil Ebiner
Top-Rated Instructor, 2 Million+ Students
4.6 instructor rating • 138 courses • 2,190,620 students

Lecture description

In this lesson of the YouTube Marketing course, you'll learn why YouTube is a great place to be for any business.

Learn more from the full course

YouTube Marketing: Grow Your Business with YouTube

Grow your brand & get more customers with real-world YouTube video marketing techniques: YouTube Ads, funnels, SEO+

04:54:21 of on-demand video • Updated February 2021

  • Grow your own business & brand with YouTube
  • Learn real-world marketing funnels that can be set up with YouTube
  • Increase your revenue & get more customers with YouTube
  • Optimize your YouTube channel to get more views and conversions
  • Create YouTube Ad campaigns to promote your brand & products
  • Retarget you website visitors with YouTube ads
  • Place your video ads on competitor's YouTube channels or specific videos
  • Make better videos with bonus video production lessons
English [Auto] You probably enrolled in this class knowing that YouTube is a platform you should be on as a business. You might have heard this saying that YouTube is the second largest search engine in the world and that's true and that's one of the reasons why it's great to be on YouTube according to some latest data 3.2 five billion hours of YouTube content is watch every single month. That's a lot of time people are spending on YouTube. And if you can even capture a fraction of that time you'll be able to grow an audience and grow your business with some of that time spent watching your own content. Not only is YouTube being watched a lot but it's the main source of content watched by many people more 18 to 49 year olds watch YouTube content than traditional broadcast or cable television. So it's a great way to get in front of that audience. Prime for being a part of your business compared to the old techniques of broadcast television or cable. And one of the reasons why YouTube is so popular is because people prefer watching video over reading text. You know if you're on Facebook or other social media platforms that video has become a more popular form of sharing people's lives and stories. And when you're going through your Facebook stream you see more and more video every single day every single month video is taking over the world. And it's important to learn how to make videos and how to use videos properly especially if you have a business. Another reason why I love YouTube for growing your business is that it helps you understand who your audience is by giving you really great analytics. Once you have a channel up and running you can see what the demographics are for the people watching your videos. Are they men are they women. Are they young are they old. Where are they living what languages do they speak. What other topics are they interested in. This allows you to understand your target audience your specific target customer. And it allows you to create video content and also perhaps pivot your business to serve that audience. You don't have to waste your time or money on content creation or advertisements doing things like traditional newspaper advertising or television advertising. It's really hard to understand who your target audience is without the great analytics that YouTube provides. One of the other great things if you're using YouTube is that you can repurpose that content for other platforms like Facebook you can embed videos on your own web site you can turn videos into blog articles text based blog articles which is great for video to grow your web site and to increase your traffic. So for me YouTube has been an awesome way to create content to serve the YouTube audience but also to repurpose that content and grow my brand outside of the YouTube world. So hopefully by now you understand that YouTube is a great place to be as a business in the modern world in the next section of the course. You're going to be learning exactly how to set up different types of marketing funnels with YouTube.