How to Create a Google Analytics Account
A free video tutorial from Nathan Williams
Founder at Crazy Eye Marketing
4.5 instructor rating • 9 courses • 36,737 students
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05:47:31 of on-demand video • Updated August 2020
- How to properly configure your Google Ads Tracking Pixel so you're accurately tracking conversions and making use of Google's powerful auto-optimization features.
- How to create Remarketing Audiences by tracking video viewers, website visitors, and uploading email lists, turning those audiences into ultra powerful Similar Audiences, and how to properly configure Custom Audiences that are “Intent” or “Affinity” driven.
- How to launch killer campaigns, ad groups, and ads following the proven Triple Threat Strategy that'll have you converting more people into leads, more leads into customers, and more customers into repeat buyers in no time!
- And … a lot more, like video content, remarketing, optimization, scaling, and beyond!
English [Auto] In this video we're gonna go ahead and set up a Google Analytics account and you probably already have one already and you probably are familiar with Google Analytics. But if you're not. What it is is Google's tool to allow you to track how visitors act and behave on your Web site. So you can track goals and conversions and see what is or isn't working. And it's a really handy tool that's free. And it also integrates with Google ads as well as YouTube. So that way you can basically track people no matter where they are on your Web site on YouTube et cetera. So we're gonna go ahead and set up our Google Analytics account and I'm going to go to analytics that Google dot com and I'll probably log me in already but I'll create a new account from scratch. I do create an account and we'll do crazy marketing for example to already have an example in there. So that's why I'm doing it. Example to that crazy website named Crazy marketing. And then my Web site you are all self explanatory and industry category is figure out which one is most accurate in describing us. And this is just for information for Google. And that way they can set up benchmarks for different industries to see like you know how long people are on Web sites for Internet and telecom but Web sites versus jobs and education Web sites and they do all sorts of data analysis with that type of stuff reporting time zone select which one represents you that a sharing settings we want to have everything turned on. So that way everything is connected or it allows us to connect everything together. So leave everything on. Get tracking I.D.. Let's go ahead and accept all these terms and conditions and then we'll go through just a few few quick settings here. So that way you make sure everything's set up correctly. So I backed up to the main menu and now I'm under the property settings and I want to go to property settings and scrolling down here. Now advertising features we want to go ahead and turn this on because we're gonna be doing advertising using some of our Google Analytics data. So turn that on. Use enhanced link attribution we'll turn that on as well. And then there's we'll leave embedded mode on their search console. Now I recommend you set this up if you haven't already. So there's Google Google search console Google Search console. And what this does is basically allows you to register your Web site with Google. So that way if there's an issue with your Web site Google knows who to contact. So and there's some other information that comes through here you can tell Google about your Web site. What pages you have so you can upload your site map here and just kind of track your Web site. Google knows who you are et cetera. It's a good good thing to do if you have not already set this up. I can do it here because it's not very important to what we're doing with YouTube but yeah set that up if you haven't already. And we want to enable users metric in reporting save I'm just gonna go down these options pretty quickly here see if there's anything that jumps out at me to talk about. So property permissions. User management pretty self-explanatory if you want somebody else to use your stuff then that's where you would go right. Here's our code. So this is what we're going to install on the Web site. Eventually here but so you can add it to a notepad document for the time being. We'll come back to it when it's time to install you need to make some modifications to it first. So tracking code data collection. We want to go ahead and turn on remarketing and turn on our advertising report reporting features right. We want that active because we can be advertising things. Data retention we'll leave that the default your user I.D. and leave this alone it's an advance feature that's not needed for what we're doing in session settings. You can change this around if you need to. I would just leave it as a default personally especially if you don't know what it means. Organic search sources. Leave that alone referral exclusion list. We will come back to this in another video and this will depend on how your Web site and shopping cart are setup. For instance I have crews out marketing that com is my Web site but then my shopping cart is on a different subdomain so I would need to do something here. And again we'll do that later on. Search term exclusion list disregard this and then we'll get into connections and integrations which we can do in another video. So that was the property settings. Now let's come over to the view settings and I want to go ahead and create a new view and I'm going to call this the master view because it'll be my default view basically so you could call it whatever you want. Default or whatever makes sense to you. So I just go with Master so that's that's what I know. That's just how I name it. And you can have I think twenty five views. So if you screw up a view and a view basically each view gives you different options so you can have goals for a view different like cohorts and reports and all that type of stuff inside of each view. So we're about to get into some of that right now. But that's all that's what it's saying essentially so you get 25 of them. So if you screw this first one up don't worry about it and you can also you know fix it anyway. So it's like your time zone creative you and then we'll go into view settings and there's a few things will go quickly through here. It's a scrolling down here. Want to go ahead and exclude all hits from known bots and spiders. You don't want those hit men impacting our stats. Leave the rest of this stuff alone. If you do have sites are tracking you could turn this on so that we could see how people are searching your Web site that could provide some valuable data not important for what we're doing. User management. So again we could give people access to views in addition to properties. So that's something to note here are our goals. We're going to come back to goals. It's how you attract conversions. So if somebody obsidian for a lead magnet they'd probably be a goal. So and by something that's probably a goal. And so yet we'll come back here. But you said this at the view level content grouping we're going to leave this alone not actually sure what this does. Completely. So we'll disregard it filters. We will set up a filter shortly so we'll come back your channel settings. Just trying to point out what we need to do now in order to have your account go live. So manage brand terms. Nothing important in here. If you are running e-commerce so if you're going to be sending your YouTube traffic to a Shopify store or a store that utilizes the e-commerce settings that Google Analytics offers you'll want to make sure that that is turned on in here and you can enable enhanced e-commerce reporting as well. And even if you're not using Shopify but maybe someday down the road you're going to do you're going to need these e-commerce settings. It doesn't hurt a thing to turn these on its might is what I'm getting to. So since we're here let's just turn them on doesn't hurt anything calculate a metric. So if you need some custom metrics for your reports you'd set that up in here segments. Nothing important here. Annotations attribution model custom channel grouping custom alerts schedule e-mails say report shared assets. Nothing else important that needs to be modified on this view. Currently the main thing probably really is setting up this exclude bots exclude hits from known bots and spiders. And that's really it for setting up your Google Analytics account pretty simple. And you probably have an account but wanted to set one up from scratch in front of you so that way you can follow along if you want to and you need some further guidance.