Creating Irresistible Content

Lidia Arshavsky
A free video tutorial from Lidia Arshavsky
Certified Professional Resume Writer
4.8 instructor rating • 1 course • 1,037 students

Lecture description

Okay, let's jump right into irresistible content. A lot of people, when they start writing their resume, they want to focus on keywords and formatting. And we'll definitely get to that later, but what's much more important is to make sure you have irresistible content to work with, so that's what we're going to talk about now.

I want to begin by asking a question. And it may seem like a silly, obvious question, but, what is the point of a resume?

Well, a lot of people will say, “To get a job!” But actually, it's not. The purpose of a good resume is to make a recruiter or hiring manger want to learn more about you: in other words, to get you an interview. This is important, because it changes the way you think strategically about your resume. You don't have to put this pressure on yourself that this resume needs to get you the job. All it needs to do is get you to the next level, so that you can go to an interview and talk to a live person.

And you definitely don't want to think of it as a work history. You don't want to list everything you've ever done. Instead, you want to think of your resume as a “preview” to make the reader on the other end want to know more about you.

And here is the most important thing to keep in mind. You may think of a resume as a document that's focused on yourself. After all, it's about you and what you can bring to a job, right? But actually, this is NOT the most effective approach. Instead, this resume should really be about the job you are targeting, and the hiring manager or boss you will be working with.

Because the truth is, the people who'll be reading this don't actually care about you. As they go through your information, the question they'll be asking is: “How will the benefit ME?”

The hiring manager's number one question is: “Who are you, and how can you help me solve my problems?” We will talk more about how to do this later, but the job description in a job ad is the first place to start, in terms of seeing what the employer needs, and how you can help them.

We will talk about improving your content by following three steps:

-Be the solution

-Say it simply

-Create context

Learn more from the full course

Insider Secrets to Creating Your Perfect American Resume

Your ticket to a job interview and your dream job. Get your resume seen, and ensure it truly demonstrates your talents.

01:32:27 of on-demand video • Updated October 2015

  • Write an American resume that gets employers' attention and ultimately lands them a great job
English [Auto] OK let's jump right into irresistible content. A lot of people when they start writing their resume they want to focus on keywords and formatting and we'll definitely get to that later. But what's much more important is to make sure that you have irresistible content to work with. And so that's what we're going to talk about. Now I want to begin by asking a question and it might seem like a bit of a silly obvious question but what is the point of a resume. Well a lot of people are going to say to get a job. But actually it's not the purpose of a good resume is to make a recruiter or hiring manager want to learn more about you. In other words to get you an interview. And this is important because it actually changes the way that you strategically think about your resume. You don't have to put this pressure on yourself that this resume needs to get you the job. All it needs to do is get you to the next level so that if you go to an interview and talk to a live person and you definitely don't want to think about it as a work history you don't want to include everything you've ever done. Instead this should be a preview that'll make that person. On the other end want to know more about you and here's the most important thing to keep in mind. You might think of her resume as a document that's focused on yourself. After all it's about you and what you can bring to the job. Right. But actually this is not the most effective approach and said this resume should really be about the job you're targeting and the hiring manager or boss that you'll be working. Because the truth is the people who'll be reading this don't actually care about you as they go through your information. The question they'll be asking is how will this benefit me the hiring managers number one question is Who are you and how can you help me solve my problems. We'll talk more about how to do this later. But the job description in the job ad is a good first place to start in terms of seeing what it is that the employer needs and how you can help that. We're going to talk about improving your content by following three steps. Be the solution. Say it simply and create context.