Creating Irresistible Content
Okay, let's jump right into irresistible content. A lot of people, when they start writing their resume, they want to focus on keywords and formatting. And we'll definitely get to that later, but what's much more important is to make sure you have irresistible content to work with, so that's what we're going to talk about now.
I want to begin by asking a question. And it may seem like a silly, obvious question, but, what is the point of a resume?
Well, a lot of people will say, “To get a job!” But actually, it's not. The purpose of a good resume is to make a recruiter or hiring manger want to learn more about you: in other words, to get you an interview. This is important, because it changes the way you think strategically about your resume. You don't have to put this pressure on yourself that this resume needs to get you the job. All it needs to do is get you to the next level, so that you can go to an interview and talk to a live person.
And you definitely don't want to think of it as a work history. You don't want to list everything you've ever done. Instead, you want to think of your resume as a “preview” to make the reader on the other end want to know more about you.
And here is the most important thing to keep in mind. You may think of a resume as a document that's focused on yourself. After all, it's about you and what you can bring to a job, right? But actually, this is NOT the most effective approach. Instead, this resume should really be about the job you are targeting, and the hiring manager or boss you will be working with.
Because the truth is, the people who'll be reading this don't actually care about you. As they go through your information, the question they'll be asking is: “How will the benefit ME?”
The hiring manager's number one question is: “Who are you, and how can you help me solve my problems?” We will talk more about how to do this later, but the job description in a job ad is the first place to start, in terms of seeing what the employer needs, and how you can help them.
We will talk about improving your content by following three steps:
-Be the solution
-Say it simply
Learn more from the full courseInsider Secrets to Creating Your Perfect American Resume
Your ticket to a job interview and your dream job. Get your resume seen, and ensure it truly demonstrates your talents.
01:32:27 of on-demand video • Updated October 2015
- Write an American resume that gets employers' attention and ultimately lands them a great job