What Is eCommerce?

Master It
A free video tutorial from Master It
Entrepenteurship | Quality Info Made Accessible
4.4 instructor rating • 7 courses • 113,841 students

Learn more from the full course

WordPress + E-Commerce Mastery: Build Your Own Online Store

Setup and promote your own e-commerce shop using WordPress & Printful. Master traffic & SEO for optimal results!

06:38:04 of on-demand video • Updated September 2018

  • You'll be able to build an E-commerce store using WordPress and WooCommerce.
  • You'll be able to connect your e-commerce store to Printful (optional).
  • You will learn WordPress SEO strategies / tips to boost your site's free organic traffic.
  • You will learn how to speed up your WordPress site.
  • You will learn how to add a newsletter to your shop.
  • You'll learn how to drive traffic to your site, free and paid.
English [Auto] Many of us will have a basic idea of what e-commerce is. And if you're thinking that it's about making money using the Internet, then you will be correct. Wikipedia defines e-commerce as electronic commerce, as being the trading or facilitation of trading in products or services using computer networks such as the Internet or online social networks. Now, there are tons of applications that you can use to build your e-commerce empire. And if we head over to our see panel control panel and go to soft, tactless, and if we look in our e-commerce tabs over here on the left column where we are, you're right here. E-commerce is click on that. And you can see over here on the left that there is a ton of options. Now, there may be more or less on yours, depending upon what your hosting provider has loaded into your version of soft calculus or install Tron or whatever other one click install type software that you have access to. Now, in addition to these self hosted options that we need to install on our own servers, there are many other places that we can sell our stuff like eBay and Amazon. Plus there are other popular online store platforms like Shopify and Etsy, just to name a couple. Now, these various store platforms provide you space on their Web servers for our cost, and that cost is what sets these different platforms apart from one another, because some will charge a fee based on how many items that you sell. Others really don't care how much you sell. They're just going to charge you a monthly fee depending upon the bells and whistles that you want in your store from them. Now, there are various pros and cons to each of these platforms, which I suggest you look into. If that's the direction you choose to go in. This, however, is a WordPress training series. So our focus is on building an e-commerce store, using WordPress as our self hosting platform. And with the power of plug ins, we can have an online store that we have complete control over. Now, I'm not saying that they would, but since you do not own your store on eBay, for example, you have to abide by their rules. And if they, like several years ago, decide that you can no longer sell digital products like e-books or these videos, for example, in your eBay store, and that's all that you're selling in your store, then you have a problem on your hands. Even with just using WordPress as our e-commerce platform, there are still plenty of choices on which plugins to use with our WordPress site to make it an e-commerce store. If you going to sell digital products like e-books, audios and videos, then you'll have plug ins like Easy Digital Downloads, Commerce or WPE store, among many others. That will work perfectly for you. Now, if you're thinking about selling digital products as well as selling and shipping physical products like T-shirts, watches, tennis shoes and so on, then a plugin like Woo Commerce or WPE store is what you're looking for now. Wu Commerce is owned by the makers of WordPress, so that is a plug in that we're going to be using in this training series. Now this training set will cover the install and setup of commerce, not the install and basic setup of WordPress. So in the next video, whenever we actually install and begin configuring our Web commerce plug in, we'll go ahead and touch on some of the more WordPress related settings that are affected by our Web commerce installation. So from here on in, I'm going to proceed as if you already have a WordPress site set up, whether it's on it's own domain or in a local hosting type environment. That's going to bring us to the end of this video on what e-commerce is and a brief look at how we're gonna be setting up our e-commerce site using WordPress. Thanks for watching. And you have a great day.