User Life Cycle Funnel to see broader prespective

Muhammad Ahsan Pervaiz
A free video tutorial from Muhammad Ahsan Pervaiz
UI UX Designer + Freelancer + Web Developer
4.4 instructor rating • 15 courses • 45,487 students

Lecture description

What is User Life Cycle Funnel and how do we use it to pin point problem area on a broader perspective during UX Design process?

Learn more from the full course

UX Design Process Simplified from User Research to Usability

UX Process for Beginners from User Interviews to Personas, User stories, Information architecture to Usability testing

04:45:21 of on-demand video • Updated January 2020

  • Define Product Scope & Feature Matrix
  • User + Stakeholder Interviews
  • Building Personas, Journey Maps, User Stories + User Scenarios
  • Affinity Diagram, User Flows and Site Maps
  • User Lifecycle Funnel - Birds eye view of UX Process
  • Usability Tests - First Impressions, Essential Task tests, Surveys
  • Ideation, Wireframing and Prototyping
  • Master UX Process in simplified way
English In this video we are going to talk about the business needs from a user experience design perspective and how we are going to quantify them into different stages and how we are going to plan our business that how we are going to convert our customer or how we are going to earn money using our business model which is user lifecycle funnel. So this is actually a very good method of accessing that your product is earning something or not. We are losing business or not. So don't ignore that I have seen a lot of newbies on new user experience designers that they don't look at the business side of every product or each product because ultimately our goal is that we need to earn more revenue or we need to convert more customers. Thing like that. So this is actually a user lifecycle funnel and you can see on your left. Okay. So or maybe right I don't know. Anyhow so the first thing is the first step is awareness. So you are making your customers aware of your product by advertising by using Facebook ads by using different channels maybe newspapers or things like that. Second step is education. So you are maybe you have some video on your ad or things like that so users are going to play that and see and get educated about that product of what this product does for them. What is the benefit that they get from that product so the second step after, third step after education is once they learn something about it then they are going to visit your website. So they are going to engage with your product. Maybe they are going to click on the Get More Info link and see what this product is all about. So they are going to engage with it. They might you know try to click on. Try it now for free 14 days or things like that they might click on that. So once they click on that they have started engaging with your product. They have some interest in them after this stage. We are going to convert them or maybe we want their email address on there. Try now. Page they have to give their information to get or download the better version or maybe free version of your product. So once they have downloaded that they have given you something and they have converted to you know converted customer. So they have given you e-mail and they have tried your product started trying your product now after this stage. We are going to convert these converted customers into our revenue. So we want them to you know shift to our 20 dollar per month price model or things like that. So we want them to be our paid customers rather than free customers. So this is our revenue stage. Maybe we are generating 10 dollars or 20 dollars by our customers or things like that after revenue model. We have recurrence, recurrence mean that maybe a customer. He just tried your product for maybe one month. It's premium product. And he paid like 20 dollars for the first time and the next month he left, he left without saying anything. He left and he didn't come back. So this is the problem on your revenue stage which means that after using your product for one month there is something that your user didn't like and they you know are not your recurrent customers or they are not willing to pay you again and again. So problem can be on any stage for example if you're losing a lot of customers after your awareness stage for example whenever someone tried to click on the video and for example I have used Facebook and I know that my ad has been reached to 10000 people for example just for instance. So when 10000 people saw my ad but none of them or maybe just 500 of them clicked on the video to play or they read about it they go to visit my website so I am losing a lot of my customers just after the awareness stage. So I will I will try to you know solve that problem that there is some problem on that stage similarly if someone is trying out my product and I'm losing a lot of my customers when they try to convert or try my free product then this is again a problem that there might be something or maybe something I'm asking in the submit form which the user don't want to give. For example I have a phone number on my, my website and I have seen that a lot of my students they don't they are not willing to give their private phone number. Do you know subscribe to my list. So this is a very big problem I haven't taken care of that. But you can see this is a problem. So this is a problem on your conversion stage. So all these problems are at different stages. You need to find that where we are losing our customers where the drop is too much. And second thing we need to cover is cost. So there is costs related to producing awareness about your product for example. I am advertising on Facebook or Twitter on Instagram. I am using like maybe one dollar per customer. So a one customer when he converse or to my website or move to my website engage with my website from there. That ad on Facebook it costs me one dollar per customer or per user. So for example if I convey my message or my awareness campaign to 1000 customers so my cost is 1000 dollars so add all these stages when the funnel goes to the last one which is recurrent I just get two customers which pay me for a lifetime like twenty dollars per month or things like that okay. So I am going to calculate my cost and my end benefit from this funnel. So if I am losing like 1000 dollars in the awareness stage whether I am getting two thousand dollars at my recurrent stage or at my revenue stage or not. So this is going to show me the bigger picture of where I am losing my business where I am losing my customers what is happening at these stages and why the customers are reluctant to pay or upgrade to the premium product or things like that. So these this is very important for businesses for products for apps for websites because everyone wants their business to convert or maybe someone wants subscribers list to be increased or things like that. So this is a very important topic I want to cover in this video. I hope you have liked it and loved it. If you have any questions do ask me. Let's move on to the next lesson.