Day 1 - Building Your Content

Bob Marx
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How to Create A Udemy Course in 5 Days or Less - Unofficial

* 2017 * A Simple Step-by-Step System - Get Your Ideas Out of Your Head and Onto The Screen in Less Time!

03:36:22 of on-demand video • Updated October 2017

  • How to Create a Udemy Course in just 5 days This is a complete system – nothing is left out. Let’s walk through step by step, the exact process you can use, to create content and produce a high quality course. Everything becomes easy when you know how – learn a system that will help you get the information that’s already in your head onto the screen.
  • Achieve your entrepreneurship dreams with courses on: lean start-up, developing a business plan, and launching your venture.
English [Auto] OK so what. Welcome to what is hopefully going to be kind of a mini series on creating a course that we've done. I've asked Patty to join us for a couple of reasons. One she has had a chance to go through the how to create you to me. Course in five days. And like many people who have had a chance to go through some of the material she has some really common questions that I'm sure everybody will have. So we're recording this for her for two big reasons. One is to give you the ability to watch someone else going through all the all the trials tribulations and maybe and big lessons learned as they do. So Patti thanks for agreeing to do this. Oh my pleasure. Absolutely so before we jump into that the slides that we're going to be talking about you tell me a little bit about your background your experience and I don't need the whole whole resume but what's this course about and why are you uniquely qualified to teach this course is about managing rental property. And my my market is going to basically be smaller owners. In other words this is not of course for corporations or companies that have hundreds of units under management. OK. This is for Mr. Smith and Mr. Jones that have one two three four properties that bought the properties that they were going to rent them out and make a ton of money quick. They've run into some big issues and you know I think everybody has met someone that said oh my god I own rental property was a nightmare. Though the Course is designed to basically just use common sense and give these folks some step by step instructions on how you actually can make a rental property successful and profitable without it being a nightmare. Got it. Got it. OK so as you get a chance to go through the material inside of the Hanukkah to you and me. Was there anything specific as you were going through this and what I'm really looking for is both sides of the coin. So let's start with the positives right was there anything inside the course that you had a chance to go through that really stuck out that you really enjoy. I really enjoyed the step by step and that it was easy to use simple to use and it gave me the confidence of throughout the course that it's something that could could achieve. I think we all have some angst. When we started the project. I certainly have never done anything like this before. So it was you know looking at this huge mountain but as you go through the course you kind of get the feeling from the narrator which is you that this is something that that everybody can do everybody can achieve that. Good good good good. All right so here is kind of where we're watching this here's kind of where you are in the development process. So we've gone through the course and you know what we're looking at on the screen is the beginning rough outline. That's correct of course. So let's talk about just some of the difficulties maybe that you've experienced so far with. Wow. I didn't realize that I was going to have to learn how to do this. Or maybe you know as I was doing this here's something that turned out to be a little bit harder harder than I thought it would be. Right. I think first of all for someone that I've talked to quite a few people that have never used PowerPoint so he never used PowerPoint. That's going to be a challenge for them. The better you know how to use Powerpoint the easier the presentation is going to be for you in in your course. You had recommended a site and I don't recall the name of that like site mapping or something like that to help you get your ideas excuse me from your head on to the paper. Yeah. It was an organizational tool right. Right. And I and I did go there. But I thought holy cow you know this is just a piece of brainy software I'm going to have to use. So it was kind of another hill to climb. So instead what I did instead of using the site that you recommended I just went directly to power point and started mapping out my presentation that way. Good. And you know that that really is an important point to bring up in the course. I recommend my mind mapping software just kind of break it down. All of us clearly organize information a little bit differently. Sure. Right. So while while it's recommendation that's simply how I find it to be. But clearly you don't have to use that use that software. Right right. So you were going through this in the slide that we're just going to kind of go through what what I'm hoping that we covered today are some formatting things as we're building these PowerPoint slides. OK. So one of the big things that I talk about inside the course in world lot of people get hung up is I want to come up with the perfect name for the course arresting. Almost like if I come up with the name first. That's what's really going to be the emphasis of everything that we're talking about. Right. One of the recompete one of the recommendations that I make is really try to not make your course first. And the reason I the reason I say that the reason I share that largely because if we come up with the title first there's a big almost emphasis to want to make sure all of our material fits inside that title correct as opposed to hey let's create the course let's figure out what we want to talk about. And the name Will we're really kind of matriculate up to the top right in terms of here's what it really should be called. Now I couldn't agree more. Before we before we got on onto the recorded meeting here you had told me that as you're putting these slides together you had a chance to share them with a couple of people. I did. And just kind of loop everybody in on that conversation. Can you tell me who you shared it with what their experience was and maybe some of the feedback I shared this slide presentation with two friends who are professional women. Finian's I absolutely respect they one that is a homeowner and she does own a few piece of property. The other friend professional care is a lifelong renter. She's 46 47 and has never even owned a home. So the information that I was looking for was you know how does a presentation look. Does it flow. Did you learn anything from the presentation and let it go. And if you know what did you learn. What was your take voice of the friend who had never owned a home or a rental property said that the information in the pack was there was so much information it was overwhelming. OK I think I should dial it back a little bit. The friend who is a homeowner as well as a landlord said wow that's great information. There were things in there that I was aware of but there were definitely things in there that I was not aware of. So I learned something on the same time and they kind of helped me critique you know the layouts and different things like that. But so two completely separate takeaways from this presentation. Two completely different perspectives is what I was asking about and what I'm hoping other people notice is as as instructors as teachers as coaches. Right. Understanding and appreciating this idea that we're coming to these conversations which is ideally what an online courses to conversation between me and the student between you and the person that wants to learn what you know. Right. But we're coming to these sessions and we're building on these courses. We're coming with such a deep level of understanding that based on the students experience it could be way too much or could be just enough. Yes. So an important thing to take into consideration is where is the student right. And here is the big important thing. One of the things I mentioned in the course they don't have to know everything we know. Right. And in fact if we try to share too much information ultimately what ends up happening is the course becomes overwhelming. Yes. And nothing happens that they don't take the course that they don't get anything because it just feels like wow I'm going to have to learn all of this stuff six seven hours worth the stuff I don't have time to invest in. Right. So in the beginning what we want to make sure we're focusing in on where we're going to go through some of your slides is that we keep the main thing the main thing. And remember we don't have to add what we don't have to give out all the information but we want to give very specific information. So as I was going through the slides couple of recommendations if I could. Sure. And I know this isn't a finished product yet. But one of the things that that as I kind of flip through some of the slides is we want to keep a very very close eye on. And by the way this slide right here that we're looking at is perfect. And the idea of a slide in this scenario for an online course is that the message that the student sees on the screen when we are on these slides These are talking points are angry not necessarily going through everything that I'm saying word for word. Right right. And overall it looks like you've done a very good job. Thank you. Couple of slides that that we want to hear is the idea of how much information are we presenting on the screen at a time. So let's use this slide for example and I'm not going to get into formatting issues today. Really what's kind of going to walk through some what are some of the easy fixes that everyone can keep in mind. OK. Sure. So if we look at this learn simple step by step instructions how to find and keep good residents get your rent paid on time and keep property maintenance and damages to a minimum and an excellent message. But let me challenge you just a little bit. OK. Is there a better way to present it. Can we present that with an image right to remember words are talking points versus word for word on the screen. Yes I definitely think it could be. I'll use the term fluffed up a bit. There we go. Yeah. We go in and really when we think about an online course and let's step back just a little bit for we think about how is our Stu going to be consuming this information we absolutely could stripped out everything that we're going to say and then put that information on the screen. And the thing that we want to be very aware of is taking an online course is a very personal journey and it doesn't matter what the topic is and here's why I said I'm married and I have my computer. My wife has her computer. I have kids. They have Chrome books and computers and things like that. Right. And just imagine for a second that you invited me over to your house and you said hey do you want some coffee or something. Yeah. You went in the kitchen to make coffee and you come back into your living room and I'm on your computer right. Yes hard to imagine. The first thing that anybody asks is What are you doing on my computer right now. Underline that word. My my. Yes my computer my phone. So this is a very personal experience because people are consuming our information on their device Ray. And here's why I bring that up. We want to make sure that as we're sharing information that we want to keep this is conversational spots and we've all sat through horrible PowerPoint presentations where the person on who's giving a presentation is just reading the slides one after another after another after very boring. So as you go through these slides here's the challenge that I want to put out there. Is there a better way to represent what we're saying. As opposed to word for word I'm sure. I think there is. So this is an excellent excellent talking point. Right so the big key takeaway is talking points not word for word. OK. So let's spend just a little bit of time sharing your experience in what did you find most difficult. I liked it because we're in the beginning of the journey. What did you find most difficult in terms of deciding what information I share you know in the early part of your presentation there are a couple of slides that specifically say I am going to help you get whatever is in your brain and your thoughts on to paper. OK. And I think that that's a huge step for most people any. You know talk to any author or writer of any kind of material. And I think that that's the challenge getting it from your head down on paper wouldn't seem like it should be that hard does it. It doesn't seem like it should be. But for some reason it is maybe because it's something that most of us has never done before. I don't know. No no. You know I shared a story with you. One of the companies that I own I do sales training and coaching and I've been doing that 15 years I have you know almost like a stand up comedian. Now you have some material that you run through right. And when I first started this journey I know that material backwards and forwards if I'm standing on a stage in front of a group or doing presentation like this I know what to say. I've been saying the same set right again when I first sat down I was like OK where do I start. It was also like everything that you know my normal presentation flow can give orally or vanished. If you hit that wall yeah yeah. I was like How do I put it on the screen. Right. I so good coming back to this idea when we were initially going through your outline. One of the things that that came up was and I'm going to have to ask you to help me out here sir. We were getting very specific. Right. So what let's just make sure we're all on the same page for everyone watching this. OK. What is the main thing you want me to take away from your course that you can make money owning rental property and it doesn't have to be a disaster. And I think the first time that we were going to your site I think one of the subtopics was maximizing your rent. Yes. Right. And then as we were going through it one of the things that we discovered was that might be a little bit too deep to correct. Yes we did. And just because you don't know where I'm going to talk to everyone else who's watching this video and don't take this the wrong way it's not that we don't want to do a good job but it's not that we don't want to give as much information is passed on. But the big takeaway is we don't have to give it all here. Right. Right. We can actually take some more detailed information and create a second course. Right. Create an advanced class. Right. So if I'm thinking about if I'm buried in the target market for this course here is to help me understand that yeah you know what I'm thinking about investment property rental property is a good idea starting me off there in the learning journey. There's a lot of stuff I need to know before I get to the idea of maximizing rights. Right. Right. So what are some of the subtopics inside of of your course a few of the subtopics would be you know now you have this piece of property however you got it you bought it flipped it you inherited it where it looks like for you and you're going to rent it and you know 20 years ago or 10 years ago people would put an ad in the paper or a sign in the front yard and that was the only choices. Nowadays you know there's tons and tons of choices. So how do you advertise your property and where and why. You know you want to be careful not to put a sign in the front yard. Well why don't you want to do that so that you know that's kind of one of the things that I discussed. The other thing that I discuss is how to find good precedents because all day long you can find people to rent your property but you want to make sure that the people that rent your property are going to be able to pay the rent are going to be responsible with your property not damage it and maintain it. Well you. And then how to do those verifications. You know once you find someone that you think you like how do you verify that they are who they say they are. Yeah. And then how do you move somebody into a property. What's the paperwork that you need. You know all of those things you know you just kind of have to delve into the minutia. And I think to your point when I when I had the slide in there and on how to optimize rent I think my first concern was I want to be sure to provide the you know enough information to make it worthwhile for people to buy this course. But as you pointed out you know if I'm overwhelming them then it's not going to be a constructive experience. Yeah yeah yeah you know if I'm trying to give you everything that one ends up happening is get enough. Right. Right. And I think I shared with you that I had taken 11 are and it was I don't know like three and a half hours long. And I you know it was it was recorded it wasn't live so I had the capability to pause it and come back to it which I did several times just to kind of get through it wasn't that I you know I was interested in what the gentleman had to say. But you know it's just the cult staring at a computer screen for three hours with no breaks or what's going on. So yeah. So as I'm kind of scrolling through these slides it looks like there's about 52 of them here so everyone else watching. Here's here's generally what I coach to in the course is let's not in the beginning let's not worry about what's going to be in section 1 Section 2 Section 3 such for what we're doing is in the beginning is we're building a complete Skydeck if we will. Right. Which then what we'll do is we're going to actually take this list of 52 slides and by the way you're still in development on on adding information is that right. That's correct. So the number of sides on this slide deck is probably going to grow yes I and that's a big question I get how long should my course be in what I usually recommend for your first course is that you make it between 45 minutes to an hour hour and a half max. And just to be clear that the big important outcome that we're looking for in creating of course in this might sound strange isn't to put something out there to make a whole bunch of money. Right. Ultimately that's going to be the goal. But before we get there a couple of things have to happen. One we have to understand and go through the process of creating a course correct. Yes. Second thing is we have to learn and understand the concept and some of the ideas behind how to actually get this thing recorded. And so in my intention of us getting together is for you and I'd actually go through and build your course we're going to have several updates all along the way. It's kind of checking in with you hey where are you at what's going on. Oh they'll be great. And everyone else if they choose to hate can watch you go through the exact same process that they're probably going through right. Right. And saying wow someone else is having some of the exact same problems that I'm having. So everyone is going to find out while it's not just me. No it's not. That's true. Or you go and I'm going to be rolling out these these updates as we get to them by the way. Thank you for volunteering to go through this very public display of of what could be very challenging. Oh my pleasure. Good. So let's talk about right now just a couple of things that I'm noticing on the screen then in the slides that were that were built by. And here's here's a big one so we're giving out some some really good information but we also have some images in crime is that good Rowbotham images or text. What are the other novels. Oh cards. And if we think about this idea that the really that the slides that we're building are meant for talking points not verbatim. OK. So how many questions and then. Right now let's just talk about this tax and I'm just using this slide as an example. And so as we go through this we've got a lot of text on the screen here Tony. Yes it is hard to read but for most people. OK. So when we think about formatting these these slides and really presenting information in a way that makes it easy to consume what we could have on here could be a version of just the question sitting on the side. Right. And we talk and we say that question out loud but then everything else so this part right here could actually be what we say in response to this question. I say Right so on on this side it could just be that the question How does your round probably compare to what's available in the market. Well that's all that side us. And I think as a student of this course you have to it is a challenge to kind of keep that in the forethought of your mind that as people are looking at your course you're going to be verbally for lack of a better word coaching them through that information. So yeah I think it's a good thing to remember to remember that as you create a. So I'm bringing this up at this point. For one reason only. And here's what it is while you're still developing the content for your course. This is perfectly fine. And the reason is because you're right now going through the process of getting what's in your head on the screen. Right. So this part right here doesn't have to look visually appealing right. It doesn't have to be presentation ready right guy. And the reason I bring that up is we don't have to get every stage perfect before we move on to the next stage. So right now your ears where you are is you're still developing the content. Right. Right. As you go through this don't worry about editing that content Don't worry about saying OK am I getting too deep into this that there is no need to worry about him selecting the right images or pictures and what you're doing right now is visually and literally going through. Here's what I want to say and this is completely fine because in as we go through this we're going to take sides like this. A lot of text on we're going to be breaking that down the next time we get together on. OK what should this look like. So right on the very beginning. Create as many sides as you want. Doesn't matter if they look good. I notice that you're kind of changing fonts. Adding bolds thing like things like that where it don't feel the pressure to do that right now. OK. The single most important thing that we're doing is getting words on the screen because what you're doing is you're Kreig you're creating a narrative. Oh First I want to say this and I want to say this right. And as you open up a new slide in your mind or at least in my mind how I'm saying OK on this slide here's what I want to say. This right here is what I say correct. And the worst thing that we can do is say you know what I don't want to say it that way. Right. Or Oh I found a great picture that illustrates that point. Let me change what I'm saying and that's why this is the very rough draft. And in every case except for years no one is ever going to see sir. Right right. So we have plenty of time to make it look pretty but right now we're in content building mode. What do I want to say. Yes. So don't worry about how many slides you have. You know it in here I'll give you a little inside stuff. OK. I've gone through that building of course and I've looked down. I say wait a minute how long is this right. And I look down I've got 162 slides and I'm like all night long and that's ok. I just like writing a book. And then you go back and you edit that. And now you're in the book writing mode create as many slides as you want create the narrative. And here's mainly Here's mentally challenged you as you're creating besides the ask yourself am I giving out too much information getting too deep in my getting buried in the minutia and missing the point of time. So what we're going to keep that today's coaching session fairly short really what I want to do it was introduce you into the process that we're going through. So what we're going to be doing and what you're going to be watching him as a student is a step by step. If you had hired me to say Bob I have a course I want to create it. I would really like to hire you to do it. Walk me all the way through it. Yeah. Which by the way if you're watching this course. No you can't hire me to do this. The reason and I let everybody know the reason that we're doing this one I want it to be helpful to you. But Katti did not hire me. She's my hands through right. So she's got the family car she can play as a student here is what I get is I truly hope you take with is watching someone else go through the exact same journey that you're going through right now. Yes. In uncovering some of those stumbling blocks almost as though you and I were sitting down saying OK do this do this do this. Hopefully you guys are going to get just as much out of this as as Patti and I are both putting into it. And I look forward to the next video.