[Theory]: The Big Questions on Avatar Communications in Social Media
A free video tutorial from Laurel Papworth
Forbes "Top 50 Social Media Influencer" University Lecturer
4.1 instructor rating •
5 courses •
6,219 students
Lecture description
In this lecture we address the “who” of the strategy: Who are you trying to communicate with? Why is Avatar persona marketing important? What is the difference between Demographics, Persona (Interests, Attitudes, Opinions) and Behavioural (non-Declarative)? Why your strategy needs to be the Magazine, not the Ad for the different groups. What is the Cost of Inaction, of not targetting your communications?
Learn more from the full course
Social Media Strategy: 9 Steps for Business and GovernmentWRITING & Implementing a SOCIAL MEDIA STRATEGY Marketing Public Relations & Comms Social Media Managers
03:14:11 of on-demand video • Updated October 2019
- Write a social media strategy for Corporate or Government internal stakeholders or external clients
- Implement the 9 steps of a social media strategy including Purpose, Voice, Key Influencer Relationships, Campaigns and more.
- Identify and communicate what should and should not be included in a social media strategy for Corporate and Goverment
- Use Corporate Government and Non Profit case studies and analysis of social media strategies, implementation and adaptation to inform your strategy and execution.
- Write a Corporate or Government strategy around a pitch document (included in this course) that will test your new knowledge!
English
Hello my name's Laura Papworth and in this
lecture we're going to go through avatar psychographic targeted communications in
social media which is quite a mouthful. But I need to explain What is
Avatar targeted communications? I guess, why are they important? What is the impact if you don't do
this type of targeted communication on social media? I'm going to go through really
specifically the subsets of Avatar- based targeted communications,
including Demographics, which is the obvious one I guess. Psychic graphics. That's all the opinions and
that sort of stuff. And then lastly,
behavioral and how Facebook and Twitter know the behavioral stuff as well. I want to talk about the impact of
not doing it, of doing it poorly. Of doing it well, and the cost, I guess, of not even considering
this is as part of your strategy. And as a public relations marketing
communications professionals, how do you do targeted coms on social media?And
whether that's internal stakeholder coms, like staff and executive Whatever. It could be franchisees where
you're trying to talk to internal stakeholders but
they're sort of half out the door as well. We'll be looking at vendors, maybe they're venue organizers
that help you with your events or maybe it's advertising something like that
B2B Your different kind of customers, 17 year olds versus is 65 year olds and
so on. We'll be going through all the different
groups and you can really see how demographics, psychic graphics, and
behavioral works in social media. In the next lecture I'm going to show
you case studies of how this impacts different organizations so you can see. Big Facebook pages and little Facebook
pages and Twitter and Linked In, and get an understanding of why they have
targeted coms to targeted tribes. Particularly if they've already done the
first section which is purpose and value systems and how do they match those coms
strategies with the different tribes and the different value systems and
there's going to be homework. [LAUGH] I'm going to give you a sheet to
fill in that's going to help you with your project and, again, you can either
take on a project that I give you or you can use your own organization and fill in the psychic graphic
avatar based information there. So I'll see you shortly.