Local Government Social Media Strategy & Social Media Framework for Government
Descripción de la clase
Step by step how to establish a #socialmedia #framework for local government and a social media strategy for councils.
Step 1: Core Audiences 00:37
Step 2: Match Purpose and Values between Local Government/Council and stakeholders. 02:48
Step 3: Social Spaces - which social media platforms should your Council social media strategy cover? 03:57
Step 4: Social Media Influencers and Hashtags for social distribution 05:54
Step 5: Covering Social Media Campaigns and planned activities 08:40
Step 6: Creating different kinds of social media diaries: content, engagement, influencer etc. 11:05
Step 7 Creating a "Voice" for social media and the different core audiences (stakeholders) 12:06
Step 8 leveraging Rituals and Rites of passage in a social media framework for local government and councils. 14:49
Step 9: integrating social media with the council website with local government EDMs (email newsletters) as well as incorporating Comms strategy, Employer branding, Crisis Comms etc. 16:48
Step 10 or Optional - Future Directions covered? eg social media and #BigData or Council and Direct Democracy? 18:25
Para obtener más información, realiza el curso completo
Social Media Strategy: 9 Steps for Business and GovernmentWRITING & Implementing a SOCIAL MEDIA STRATEGY Marketing Public Relations & Comms Social Media Managers
03:14:11 de vídeo bajo demanda• Actualizado Octubre 2019
- Write a social media strategy for Corporate or Government internal stakeholders or external clients
- Implement the 9 steps of a social media strategy including Purpose, Voice, Key Influencer Relationships, Campaigns and more.
- Identify and communicate what should and should not be included in a social media strategy for Corporate and Goverment
- Use Corporate Government and Non Profit case studies and analysis of social media strategies, implementation and adaptation to inform your strategy and execution.
- Write a Corporate or Government strategy around a pitch document (included in this course) that will test your new knowledge!