Boolean Filtering

Eric Schwartzman
A free video tutorial from Eric Schwartzman
Digital Marketing Consultant
4.3 instructor rating • 21 courses • 234,200 students

Lecture description

Learn the concept of filtering social media content by keywords phrases.

A newer version of this course is available at

Learn more from the full course

Social Media Monitoring

Our new course on Social Media Monitoring in a post Google Reader World is coming soon

03:19:12 of on-demand video • Updated

  • Key concepts and techniques of keyword phrase filtering
  • How to research and validate the right keyword phrases to monitor
  • Google Related Searches, Google More Like This and Google Insights for Search
  • How to find online influencers and build lists
  • How to curate content from your social media monitoring dashboard
  • Benefits and drawbacks of monitoring with Google Alerts
  • How to share your social media monitoring dashboard with your colleagues or clients
  • The Future of Social Media Monitoring
  • Shortcomings of Rich Text Analytics
  • And much, much more
  • Facebook monitoring strategies
  • Twitter monitoring strategies
  • Linkedin monitoring strategies
English [Auto] I love magazines but if I walk into a newsstand like this I don't like all the magazines or some magazines I like and some I don't. If I find the section that I like I'm usually just thrilled to sort of you know leaf through some of the magazines that are there because magazines are edited by professionals who write great headlines get great photos and they figure out what would be most interesting. They prioritize it for us. They write these clever call out lines that wind up on the cover of the news magazine. And so it's a very enjoyable experience because someone decided what to feature and what not to feature. Social media is very different because social media we have to edit ourselves and we do that through a search engine. Right. We might do it through Google. We might do it through Twitter search. We might do it through your open book to search Facebook. We might do it through LinkedIn but we have to edit it ourselves. Clay Shirky wrote the best seller Here Comes Everybody about social media and the famous line from the book that gets Herrell that even today is it's not information overload. It's filter failure. See a lot of people look at social media. Twitter is a great example. And they say gosh there's so much information there it's not useful to me and they're like overloaded there's just too much information for them to be able to deal with it. It's not that there's too much information. It's just that they don't know how to edit it. Right. If I walked into the newsstand and I looked at all the magazines that were there it would be information overload for me. But I can use my feet and my eyes to take me to the section of the NEWSSTAND. That's most interesting and focus in on what I'm interested in specifically. And you can do the same thing with social media if you understand how to do what I'm going to show you how to do in this class. So let's get started.