TAKE ACTION! Lock Up Social Media Handles!

A free video tutorial from COURSE ENVY
COURSENVY - Facebook Ads, SMM Expert, Ad Agency, Amazon FBA
4.5 instructor rating • 24 courses • 412,614 students

Lecture description

First things first, we want to "lock up" all your social media accounts for your brand! We want you to take action right away and by locking up all the social media handles at once you will have a consistant handle on each network and make it easy for building content later on all social media networks!

Learn more from the full course

Social Media Marketing MASTERY | Learn Ads on 10+ Platforms

MASTER online marketing on Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more ad platforms! Coursenvy ®

09:54:44 of on-demand video • Updated November 2021

  • Understand everything about Social Media Marketing!
  • Create highly optimized and high quality paid ads on all Social Media platforms.
  • Learn Instagram Marketing A-Z and how to monetize the social platform.
  • Learn Twitter Marketing strategies for LASER focused ads.
  • MASTER YouTube marketing, including: layout, content creation, and video ads!
  • Optimize your LinkedIn profile and use LinkedIn ads to grow your business.
  • Use Web 2.0 blogs to further expand your reach with SEO and content marketing.
  • Learn social media marketing posting automation via IFTTT.
  • Learn the power of Pinterest promoted pins and ALL the Pinterest Marketing strategies we implement for our clients!
  • Use Google Business to benefit your local business and help your Search Engine Optimization.
  • Become a Facebook Ads Expert!
English Launching a website or starting a new brand. My rule of thumb is to lock up the same social media username or handle on all the social media networks so optimally you try to lock up the domain name as your handle or the very next best option is a keyword from your niche. So as an example Nike I would love to lock up the handle Nike because I already have. Nike dot.com. But the next best thing would be Nike athletic shoes Nike shoes Nike apparel. So use these Web sites to check availability. There's namechk.com C-h k or name checkered dot com. So here's an example from namechkr.com. So I first put the domain name from my client fitness guru. So as you can see the dot com has taken the Facebook has taken the Twitter has taken the Google Plus is available the tumbler is available. The YouTube page is available. So this is just a nice way to instantly check all the social media networks first before starting to sign up at each one individually. So the next one I like his name check. So since I saw fitness guru was taken on a lot of the sites I tried to the fitness guru. So as you can see on the top part of the page it gives you available domain names. So the fitness guru dot us is available. The fitness guru Dom guru so that makes me think maybe I should check the fitness guru to see if that's available. Another great one. The fitness guru dot TV. So if you want to lock up some more domains This site has a great chequer for domains and usernames on social media networks. So when I scroll down you'll see I'm still searching the fitness guru. This one is actually available on less platforms. No Facebook no blogger no YouTube no Twitter no Pinterest. So again keep checking usernames keep checking variations of those usernames domain name is your domain name with a key word. All those different variations until you get one that is available on most of the social media networks . So don't fret if your handle is already taken or locked up on these social media networks. Just try some of these tips. Look at the first example. Julia obviously Her name's pretty long. Possibly it was taken or people misspell it. So she just put official JLD. So think about using the term official in front of the initials for your brand. The next one Donald Trump the handle Donald Trump has taken. So he put real in front of it the next on Ellen DeGeneres. He put the in front. If your brand name has taken an easy way to fix it just put it in front of it or try what Samsung did make it specific to the region your brand targets especially if it's local. Maybe you can put the state name after it or your country as you'll see in the top left there Cyber to us. That's an application meant for mobile devices. So Cyber Dust was taken but they added app at the end of it that even helps people understand instantly . Oh that's an application. So it really helps with your brand recognition as well. Next is J-Lo. If your name is taken again try shortening it. Remember it's much easier for your customers to remember a shorter username with maybe just one keyword rather than your brand name than it is to remember a long strung out maybe even hard to spell brand name. The next one I love is just adding and spelling out your actual domain name. So Kim Dotcom. This guy just created his first name as the domain name. His last name as spelled out dot com. Or maybe it's dot org dot net etc.. Now in the bottom left at skateboard like I said if your brand name is taken off your domain name is taken. Try just locking up a great keyword. Whatever your main keyword search term is for your product or your service try to lock that up. Another interesting angle is to put ASC in front of your brand name so ask Dr. Ruth. And finally adding HQ at the end or so at the end Headquarters Company Incorporated LLC. An easy way to still lock up your brand name and just throw the actual company incorporations sign at the end if you're still stumped on trying to find a name try and name Match.com. This is more targeted towards domain names but there are some fun sections that actually combine word and we'll give you some more ideas. So some user name or handle requirements. I go by first is a length. Shorter is better. It's easier to remember. My next thing is consistency. People will be able to search across different platforms for your brand and if it's the same handle or username at each social network it's going to be a lot easier to find your brand. Next is readability. How easy is it to read and say your brand name aloud. Sometimes people try to be cute and add a one where it should have been an L A three instead of an E. . Things like that but that can really confuse a user. Yes it spells out your brand name in any cute unique way but SEO for readability for spell ability. I don't like doing those unique little things. Next is to try to use your business name. If your business is John's cupcakes don't use a username like sweet treats. Try to lock up your business name first and like I said if John's cupcakes is taken Let's try cupcakes alone let's try your specialty cupcake brand. Let's add John's cupcakes one more keyword after that. Bon's cupcakes. L.L.C. John's cupcakes HQ and so on. And finally how easy is your handle to remember again. Ovoid numbers in your handle as people will forget if it's numerical or text. Was it the number three or was it spelled out three.