TAKE ACTION! Lock Up Social Media Handles!

A free video tutorial from COURSE ENVY
COURSENVY - Facebook Ads, SMM Expert, Ad Agency, Amazon FBA
Rating: 4.5 out of 5Instructor rating
26 courses
457,045 students
TAKE ACTION! Lock Up Social Media Handles!

Lecture description

First things first, we want to "lock up" all your social media accounts for your brand! We want you to take action right away and by locking up all the social media handles at once you will have a consistant handle on each network and make it easy for building content later on all social media networks!

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English [Auto]
When launching a website or starting a new brand. My rule of thumb is to lock up the same social media user name or handle on all the social media networks. So optimally try to lock up the domain name as your handle or the very next best option is a keyword from your niche. So as an example, Nikki, I would love to lock up the handle Nike because I already have nike.com. But the next best thing would be Nike athletic shoes. Nike shoes, Nike Apparel. So use these websites to check availability. There's name checked see k or name checker dot com. So here's an example from name icon. So at first input the domain name from my client fitness guru. So as you can see, the dot com is taken. The Facebook is taken. The Twitter is taken. The Google Plus is available. The Tumblr is available. The YouTube page is available. So this is just a nice way to instantly check all the social media networks first before starting to sign up at each one individually. So the next one I like is name check. So since I saw a fitness guru was taking on a lot of the sites, I tried the fitness guru. So as you can see on the top part of the page, it gives you available domain names. So the fitness guru us is available. The fitness guru. Guru. So that makes me think maybe I should check the fitness guru to see if that's available. Another great one, the fitness guru, IGTV. So if you want to lock up some more domains, this site has a great checker for domains and usernames on social media networks. So when I scroll down, you'll see I'm still searching the fitness guru. This one is actually available on less platforms. No Facebook, no blogger, no YouTube, no Twitter, no Pinterest. So again, keep checking usernames. Keep checking variations of those usernames. Domain names, your domain name with a keyword, all those different variations until you get one that is available on most of the social media networks. So don't fret if your handle is already taken or locked up on these social media networks. Just try some of these tips. Look at the first example, Julia. Obviously her name is pretty long. Possibly it was taken or people misspell it, so she just put official gelled. So think about using the term official in front of the initials for your brand. The next one, Donald Trump. The handle Donald Trump was taken so he put real in front of it. The next one, Ellen DeGeneres. You put the in front. If your brand name is taken, an easy way to fix that is just put the in front of it or try what Samsung did. Make it specific to the region your brand targets especially if it's local. Maybe you can put the state name after it or your country as you'll see in the top left there. Cyber does. That's an application meant for mobile devices. So cyber dust was taken, but they added app at the end of it. That even helps people understand instantly. Oh, that's an application. So it really helps with your brand recognition as well. Next is J-Lo. If your name is taken again, try shortening it. Remember, it's much easier for your customers to remember a shorter username with maybe just one keyword rather than your brand name than it is to remember a long strung out, maybe even hard to spell brand name. The next one I love is just adding and spelling out your actual domain name. So Kim Dotcom, this guy just created his first name as the domain name. His last name as the spelled out dot com or maybe it's dot org, dot net, etc.. Now in the bottom left at skateboard. Like I said, if your brand name is taken, if your domain name is taken, try just locking up a great keyword. Whatever your main keyword search term is for your product or your service, try to lock that up. Another interesting angle is to put ask in front of your brand name, so ask Dr. Ruth and finally adding HQ at the end or CO at the end. Headquarters Company Inc., LLC. An easy way to still lock up your brand name and just throw the actual company incorporation sign at the end. So some username or handle requirements I go by first is a length. Shorter is better, it's easier to remember. My next thing is consistency. People will be able to search across different platforms for your brand and if it's the same handle or username at each social network, it's going to be a lot easier to find your brand. Next is readability. How easy is it to read and say your brand name aloud? Sometimes people try to be cute and add a one where it should have been an la3 instead of an E, things like that. But that can really confuse a user. Yes. It spells out your brand name in a cute, unique way. But for SEO, for readability, for spell ability, I don't like doing those unique little things. Next is to try to use your business name. If your business is John's cupcakes. Don't use a username like sweet treats. Try to lock up your business name first. And like I said, if John's cupcakes is taken, let's try cupcakes alone. Let's try your specialty cupcake brand. Let's add John's cupcakes. One more keyword after that. John's Cupcakes, LLC, John's Cupcakes HQ and so on. And finally, how easy is your handle to remember? Again, avoid numbers in your handle as people will forget if it's numerical or text. Was it the number three or was it a spelled out three?