Pre-Planning Your Business

Simon Hodgkinson
A free video tutorial from Simon Hodgkinson
Simon Hodgkinson
4.3 instructor rating • 1 course • 5,660 students

Lecture description

So many businesses that you could start today... But which one would be BEST for you!

Say good-bye to analysis paralysis - Discover our drop dead simple smart system that will help you make a great decision. Plus, you'll learn one simple proven tactic that will help you determine instantly - what people need - so you can predetermine your businesses profitability!

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Simple Smart Business System

Learn How Easy It Is To Start A Business - Solving Local Problems With A Globally Outsourced Workforce

02:45:01 of on-demand video • Updated November 2013

  • Have an idea for a business? We'll help you determine if it's viable in your market.
  • Have a passion? We'll help you find a niche that you'll love!
  • You'll also learn how to use almost any previous life or work experience in your new life as an entrepreneur.
  • We'll show you how to find your first customer and your first 100 customers!
  • You'll discover where to find and how to retain the most talented workers in the global marketplace, often for pennies on the dollar.
  • You'll be able to follow step-by-step over my shoulder as I find the perfect outsourcer, draw-up an actual work order, and receive my perfectly created project on-time and under-budget using the exact same systems I've been showing you throughout the course!
  • I'll also show you how I deliver projects, that my outsourcers have completed, to my customers in a way that virtually guarantees that we exceed their expectations and delight them.
  • You'll also understand how to build on the success of one initial project , through intelligent up-selling to gain additional revenue for yourself and your outsourcing teams talents!
  • Plus, you'll pick up on tons more practical tidbits as you watch and listen to this up-close and personal 2.5 hour video series
English [Auto] Woke up to the number two planning brainstorming and researching this video is going to help you figure out what needs to go into and you may not necessarily decide right now and you may decide after you watch this video series. But I want to do my best to provide you as many resources and places to go to to figure out what you want to do. Let's start by planning ahead. First you got to know which niche that you're going into before you can begin to build the system. The best way to start is to figure out what interests you because you're going to have to handle it. You're going to have to oversee it. You're going to have to really deal with this. So if you really hate it don't go into it. If it's just profitable and you hate it don't go into it. That's my advice because you're going to run into a roadblock. You're going to hate it so much that to the point where you're not going to want to do it. And if you understand the concept of a worker we as human beings you know we've actually worked for a paycheck. But if it's something that we really don't like we're eventually going to change jobs so that's why I say what interests you. Does copywriting interest you. Does webdesign interest you and I when you are saying that you need to have a kind of an understanding of the niche itself. Because if you don't really know about copywriting I recommend maybe taking a class on copywriting one one or a web design kind of have an idea of what is a good website not necessarily how to do it but what consists of a good end result. If you don't have to see what a good end result looks like you don't necessarily have to have full on experience in it specifically for example program. I have a good gift of figuring out a good programmer getting a program developed. I used to be a programmer. I don't do it now but I know how to pinpoint a good programmer. Same with you. If you know how to know a good end results and you know like for example program or choir's a step by step systematic process to get developed and you know that programmers tend to be logical type people. They might be creative but in the logical sense and you understand how to pinpoint a good programmer then you'll know how to get a good program develop because there will be a time where you have to test that Soffer program. So that's why I say NO somewhat in idea have some sort of experience but don't go with something just because it's profitable. Because in the end if you hate it you're going to hate it. No matter how much money you're going to get so no interests you're going to run into a robot and you're going to eventually want to quit. So now you stay in the basics of what we're kind of looking for. Let's begin to begin the brainstorming process. What I want you to do now is jot down everything you've done in your business or done period. If you don't have a business right now and you're looking to build a business around the system that's fine. But I want you to jot down everything you've done in terms of a job. For example when you had a job and you were working for a company what were specific priorities within the company that the company was willing to invest their money into and that maybe your experience that when want you to job that that job down also everything that you can think of that you think of business would be willing to pay for and you have slight experience and or interest in if you're really interested in something when you can figure that out you can take a course on it not necessarily how to do it but have an idea of how it works and break it down. So you know how to find somebody who can do the job right and know how to get it done right. So that way you can get the feedback back and forth. You can get a good end result. Other ways to see what other people need and are willing to pay for. Notice that I underline the willing to pay for there's a lot of things that people need that they want for free doesn't necessarily mean that they're willing to pay for it. You've got to figure out stuff that they're willing to really invest money or time into. And that's the niches that you want to go into if it's something that they're willing to they need really bad but they're willing to just go and get it for free. And that's the majority of the industry in the market shares like that. Then maybe you might not want to go into the industry. So it's obvious you want to do your brace for now and then research later on. So don't worry about the research now just brainstorm right now. Otherwise you'll get writer's block and I don't want to see you do get any analysis paralysis either. So some ways you can go is sites like Craigslist Craigslist not only has people requesting for items to be sold but they have a section in there where people can list jobs. So if you can see a consistent pattern of businesses wanting the same thing that's kind of what I go for is a pattern. I look for patterns. I look for consistency maybe over a few days or over few months. I see the same thing. That's something that you might want to go into oDesk dot com. That's a great site to find freelancers in. I personally use that all the time but you can also go there to find people who need things because you can actually see the project descriptions of people that are requesting services to be done on oDesk 11th stock. I don't really use Elance but it's been one of the first freelancer type sites. So they got a lot of data. They got a lot of people requesting services and you could figure that out here. Areas with higher investments. What I found is any type of project that requires a high learning curve. Or roadblocks maybe. What I mean by roadblocks is the business can't get to Point B unless they complete point eight point eight has a high learning curve. And therefore they can never make it to point B. So they need somebody to provide this service so that they can get to Point B. For example Web sites they can advertise online or advertise period or effectively if they want to have like an informational Web site but most businesses don't know how to get to that point B. So you can provide that point a as a solution and a service to get them to point B. So what I'm saying basically you want to help them overcome the roadblock get over that learning curve by providing that service in itself. Those tend to be higher investments because it does require a learning curve. It does require somebody to be specifically an expert in that field. For example programming copywriting you know there are specific areas where you can find people and not a lot of people for example design might be something that maybe a good service. But businesses can find that anywhere. Or writing so many copywriting for example you can't really find a whole lot of really good copywriters. So businesses are willing to pay a higher cost for copywriting simply because there's a higher learning curve. And that's why that's they need to get good copywriting to sell their product. So robots in the sense of is blocking them from point A to Point B to point C and so forth. Time consuming areas like data entry data migration data programming programming app development development of products or end results. Those are good areas to go into as well. Creative areas writing copywriting design and Earlier I mentioned the roadblocks in saying that you know design is widely available. While it is it's what I found it's really hard to find really really good designers. There's always going to be let's say 100 percent of creative designers like Logo designers at 100 percent you're probably going to finally 80 percent or 90 percent of people who kind of want to be designers but they're really not really good designers. And the other 10 percent that are really good designers and that are naturally gifted as designers and that you want to figure out where they are because that's the type of people you want on your team. So you can yield a higher charge you can charge higher if your team does a good job. Now let's begin to research. Let's take what you've learned and put it all into action. So what I want you to do now is simply go to your Internet browser go to Craigslist out of work go to oDesk dot com Elaine's dot com and Google dot com. So the first three tabs with Craigslist oDesk and Elance you can actually do research. Once you found a niche you can dig deeper by using Google. So let's go ahead and get started. So Craigslist you're going to see this page just choose a city it can be your own area if you want to deal with local businesses. You can do that. Let's say for example choose Charleston South Carolina under Jobs when you want to do is choose a sector that relates to something that you're interested in. Now keep in mind that some of the stuff requires an actual per person with expertise. Now you can apply this system to the local world as in you might be able to find a certain person who can provide a service that may charge a certain amount and you can provide that other service to that company. So essentially So contracting but this system is primarily with the online you know finding people through oDesk and so forth and so forth. Now if I go down here what interests me personally could be let's see here our media is on marketing software TV film and video web info in writing and editing so take a quick look at those. So what I'm looking for is a pattern if I can find let's say web graphic designer. So many says over and over and over and over again in different companies. Then I figured out a highly needed Neech. So we got a graphic designer photographer needed graphic designer cartoon illustrator and what I found is some of these companies even though they list the job if you contact them and say hey I've got a team that can do this. And here are some of the work they might be open to just dealing with you on a ongoing basis versus actually hiring somebody full time. So in this day and age it's just worth it to contact them freelance graphic design ebook cover image design. A lot of the stuff can be easily outsourced. Graphic Design pic touch a children's book illustrator wanted so web graphic designer. We got requirements for all graphic design cartoon illustrator and you could easily find cartoon illustrators freelance graphic web design 20 in our ebook cover image design and they're looking for a large amount of ebook covers graphic design children's book illustrator wanted and if you look under here we have system programmers a lot of programmers are usually physically there. But you know they outsource a lot nowadays. So this is just giving you some ideas. And TV film video videographer video editing is easily outsource of all type of editing or anything like that can become a very tedious process. And a lot of companies don't like tedious processes because they can keep them from doing what they need to be doing. So that's something to look into as well. And then we got writing writing can be easily outsourced. Copyrighting fantasy football writing so forth and so forth so writing is easily outsourced to do you get to dot com and you can hire contractors. This also gives you some ideas. Well develop software development and I can tell you that web development is really good especially when you're dealing local businesses. Design and multimedia is good but I'd say the higher ones are web development writing and translation end of what I've found is if you can figure out niches to go into that isn't necessarily highly available to them. Like they can't necessarily hire somebody who has like tons of people have certain experience so it's easy to hire them kind of thing. So what developments definitely good to go into if you can. I used to do that a lot. Software development is good if you can design multimedia. Good writing is good. This kind of requires that you be physically there. So that's kind of hard sales and marketing customer service and administration support especially for small mom and pop businesses you got the last I don't usually use the Lantz's much except for you know doing research digging down deeper you create count. But if you go to Google and you just type in US DOT com for example and I type in let's say WordPress Amazon or something then you can actually see you can actually bypass their requirement of you signing in and you can search for freelancers here and get an idea of possible costs. So minimum hourly rates is $20 an hour. And what I normally do is I click on view or just look at their job history and just look at try to figure out OK. Can I find a project that is related to my niece or my project that I want and then simply click on it. And ileus once it's closed usually covers up the price but sometimes you can see it. But that gives you a good idea of the average cost. And if you want to dig deeper you can say WordPress theme creation cost and see what it costs. So in your idea of what it costs so if you just choose a template it'll actually tell you exclusive license the exclusive license me somebody places clues or license and then this will be basically be taken off the site and they will own rights to that. So I found what designs are usually anywhere from fifteen hundred twenty five hundred forty five. Here is a kind of on the high end I don't really see that unless you can really provide really good high quality. But you're probably looking at Troy fifteen hundred twenty five hundred to three and some to four that gives you a good idea there. If you click on here Hamlets there's a custom theme cost so that 15:00 and up from there that's typical for a custom the if you use standard theme and it's not custom you can spell four or five six hundred. So just play around with it more do some more research and get an idea of the niche how much it costs and then go from there.