Introduction to Page Speed SEO Tools

A free video tutorial from Arun Nagarathanam
Digital Marketing Executive. SEO expert
4.4 instructor rating •
5 courses •
139,637 students
Lecture description
- It says advantages and highlights of 3 speed test tool with a clear example. `
- Which tool to be used in which situations?
Learn more from the full course
SEO 2021: Complete SEO Training + SEO for WordPress WebsitesRank 1 on Google with Technical SEO, 1s Pagespeed, UX SEO, Backlink SEO, Keyword Research SEO + WordPress SEO Training
09:50:24 of on-demand video • Updated December 2020
- SEO Training on 50+ SEO factors to rank 1 on Google Search Engine
- Reason why those SEO factors matter in real-time
- How those SEO factors affects the ranking of websites on Google
- Rank 1 in Google Search with WordPress SEO 2021 Training: Do's and Don'ts
- Learn all the 8 Technical SEO factors
- SEO your website to bring in more organic traffic from Google & other search engines
- Make your website to load in less than 0.5 seconds & increase sales / conversions by 2X
- Get Page speed insights score of up to 100 for both desktop and mobile
- Learn the Essential skills to optimize your website for Google, Bing & Yandex search engines
- Get indexed by search engines faster
- Improve the User experience of your website - The future SEO factor
- Decrease your website visitor's bounce rate and improve time spent on your site
- Learn to use the best free SEO tools across the entire web
- Get targeted traffic to your site, by using the chosen transactional / informative long tail keywords
- Get low competition, high traffic optimized long tail keyword list - Hands on
- Get demystified on Link building myths and learn what type of backlinks works best
- Learn which type of backlinks are not worthy anymore
- Get an actionable list of more than 25 White Hat Backlink generation sources
- Learn expired SEO techniques / Myths, which can hurt your website
- Immune your website against Negative SEO attacks and identify bad backlinks to your site
English
In this lecture, we are going to see an Introduction
to the PageSpeed tools that we are going to use. I’ve planned to demonstrate 2 websites to
optimize the various PageSpeed techniques that you’re going to learn in this section. The first site is seo.inspirearun.com and
it’s based on the latest theme from WordPress itself. It's very sleek or we can call it minimal. So it's a lightweight website. But this is how Google recommends you to keep
your website now-a-days. The second website is inspirearun.com, which
is a pretty modern website, and is based on the Divi theme from Elegant themes, which
is an easy to use, drag and drop design based theme. It’s premium, a bit heavy, but still fast
enough and efficient among the drag and drop based themes. We will be using 3 pagespeed testing tools
in this section. Google’s Pagespeed Insights tool
Webpagetest Pingdom Tools Now let's move on to PageSpeed Insights tool
from Google. In this tool, you will get a set of guidelines
that you need to implement in your site, to get the best PageSpeed possible. Since this tool is from Google itself, the
algorithm that is used in this tool is up to date and you can rely upon the recommendations
that's given by this tool. But you don't need to chase this 100 out of
100 PageSpeed score from this tool. If you’ve got to load your website under
2 seconds, then these scores don't matter. At the end of the day, the important thing
that matters is the page load time and not this PageSpeed score. Now let's come to this second tool, Webpagetest. This tool allows you to check your load time
from various locations, across various devices, browsers and connection speeds. Moreover this is the only tool where you can
check the difference in load time between first view and repeated views. Based on the locations and connection speed
you choose, your load times can vary significantly. If you choose a location nearer to your server,
your load time will be good. Faster connection speeds can give quicker
load times, but sometimes you might want to check how your website performs in a slower
3G connection too. So as a standard we use the default Dulles
for location, chrome browser and cable connection. Sometimes, even after optimizing to the maximum
possible recommendations given in pagespeed insights, you might not get the best page
loading time. For example, you might be getting a page load
time of around 5 seconds or sometimes, even more than that. In that case, this webpagetest tool will give
you some more easy recommendations that you can implement on your website, to improve
the Page loading time. Instead of scores, Webpagetest gives you grades
for several different things such as, security, First byte time, Compress images or transfer,
cache static content etc, and it also shows whether you’ve added a CDN to your website
or not. CDN means Content Delivery Network. We will see more of CDN in the upcoming lectures. There are multiple load times displayed here
in Webpagetest. The load time you need to care about, are
these. First Byte time, the repeat view load time
under Document complete and Fully loaded columns. Even after optimizing your website based on
our Pagespeed techniques, if you’re getting slower load times, then the first thing we
will inspect is this First Byte time. It’s the time taken from the moment a user
enters your URL on their browser to the moment when their browser receives the first byte
of your website from your server. So, technically the users will be seeing just
a white blank page with the loading animation repeating during this first byte time. Around 75% of this first byte time which is
also called server response time can be reduced by switching to a fast hosting provider or
a powerful plan that your website needs. Technically, more CPU cores, RAM, fast SSD
storage can reduce this first byte time. This can be further reduced by opting to HTTPS
protocol and adding a CDN to your site. Google recommends you to keep the first byte
time or the response time under 200 ms or 0.2s, which is possible only if you host your
site with a VPS or a Dedicated hosting plan costing from $50 to $200 per month. But still with a shared hosting plan in the
range of $5 a month you can get a first byte time within the maximum allowable range of
<600 ms or 0.6s. If your website takes more than 600 ms of
first byte time, then it’s time for you to switch your hosting provider. This test website 1 is hosted on a stablehost
shared hosting, for which I pay a little less than $5 a month. I’m also using HTTPS and CDN on this site. So, you cannot expect more than 500ms response
time from such servers normally. When it comes to guidelines or recommendations
to be implemented on your site follow these 2 tools alone, PageSpeed insights tool and
Webpagetest tool, because these 2 tools are the industry standard, reliable and updated
ones, when it comes to recommendations. Moving onto the third tool, Pingdom tools. It allows you to check the load time of your
website from various locations. Though it provides you this performance insights
info, don’t take this into account and don't try to optimize your website based on these
recommendations as they are a bit outdated and these recommendations don’t necessarily
improve your load times. The reason we are using pingdom tools is that,
since it doesn’t check your site thrice along with repeat view load times and all,
it’s generally quicker than webpagetest and it’s much simpler to use. You might have noticed that I have got around
0.5 s load time under Pingdom tools, whereas I have got 1.5 seconds load time, under Webpagetest
tool. This doesn't mean one of the tools is wrong. This load time can vary based on several factors
such as the location chosen or the speed of the internet connection. But, let me give you some Benchmark timing,
which you can set, as a target. In the webpagetest tool, you should get a
first byte time less than 0.6s and a fully loaded repeat view time less than 3 s. These are the maximum allowable time. But, if you can achieve something less than
this benchmark time, that's superb. You can get such load times only when you
use a PageSpeed Optimized minimalistic theme along with the reasonably fast server and
the best pagespeed optimization possible, which you will learn from this section. But, if your load time falls just under 3
seconds, that's good too. No issue at all. Regarding any other pagespeed testing tools
like GTMetrix, I suggest not to use them for the recommendations. Because, they are not consistent and reliable
over time. Before we optimize your website for the best
PageSpeed, we need to take some precautionary steps. So let's see how to take a backup of your
database as a fail safe in the next lecture.