Are Backlinks still important for SEO?

Arun Nagarathanam
A free video tutorial from Arun Nagarathanam
Digital Marketing Executive. SEO expert
4.4 instructor rating • 5 courses • 144,532 students

Learn more from the full course

SEO 2021: Complete SEO Training + SEO for WordPress Websites

Rank 1 on Google with Technical SEO, 1s Pagespeed, UX SEO, Backlink SEO, Keyword Research SEO + WordPress SEO Training

09:50:24 of on-demand video • Updated December 2020

  • SEO Training on 50+ SEO factors to rank 1 on Google Search Engine
  • Reason why those SEO factors matter in real-time
  • How those SEO factors affects the ranking of websites on Google
  • Rank 1 in Google Search with WordPress SEO 2021 Training: Do's and Don'ts
  • Learn all the 8 Technical SEO factors
  • SEO your website to bring in more organic traffic from Google & other search engines
  • Make your website to load in less than 0.5 seconds & increase sales / conversions by 2X
  • Get Page speed insights score of up to 100 for both desktop and mobile
  • Learn the Essential skills to optimize your website for Google, Bing & Yandex search engines
  • Get indexed by search engines faster
  • Improve the User experience of your website - The future SEO factor
  • Decrease your website visitor's bounce rate and improve time spent on your site
  • Learn to use the best free SEO tools across the entire web
  • Get targeted traffic to your site, by using the chosen transactional / informative long tail keywords
  • Get low competition, high traffic optimized long tail keyword list - Hands on
  • Get demystified on Link building myths and learn what type of backlinks works best
  • Learn which type of backlinks are not worthy anymore
  • Get an actionable list of more than 25 White Hat Backlink generation sources
  • Learn expired SEO techniques / Myths, which can hurt your website
  • Immune your website against Negative SEO attacks and identify bad backlinks to your site
English In the past, links were the primary SEO factor for search engine rankings and that was also the reason for the highly tactical manipulations in this sector over a long period. These times are over a few years back. Links will continue to lose relevance in the age of semantic contexts and machine learning, where User experience and content relevance are gaining more importance recently. Search engines like Google are getting improved in ranking the best and most relevant content. Also with the evolution of mobile devices like smartphones, fresh and most shared content gets higher rankings. For certain niche topics, a high ranking is possible today without a large number of high-quality backlinks. With increase in search traffic from mobile devices, webpages are often liked or shared and not actively linked like before. The increasing role of apps and app rankings in organic search reduces the importance of backlinks. Backlinks continue to be a part of the SEO algorithm, but now, they are termed as just another SEO factor and no longer the primary SEO factor to achieve high Google rankings. In the next lecture, you’ll learn the important terminologies used in Backlinks or link building