10 Tips For Ranking Content with SEO

Jon Shawcross
A free video tutorial from Jon Shawcross
Founder of Global Digital Marketing Company
3.8 instructor rating • 1 course • 9,136 students

Lecture description

Tips For Ranking Your Content

Learn more from the full course

SEO Training - Master The Art Of Search Engine Optimization

SEO For Small And Medium Businesses | SEO For Websites

08:00:47 of on-demand video • Updated February 2015

  • To give you a complete understanding the basic building blocks of SEO & the critical website ranking factors
  • By the end of the of the course, you will have mastered the art of optimizing websites for maximum rankings
  • To help you understand how to easily generate targeted traffic to any website
  • You will learn to easily track and monitor the performance of your website
English [Auto] In this video we're going to look at 10 tips for writing Web site ranking copy for 2014 and beyond. And we're going to start with the first one which is essentially right for humans and optimized for robots. And what I mean by that is well nobody wants to read zero content. Even the search engines that we people want to read information that's interesting to them. So what we want to do is we want to focus on a target audience but we want to make sure that our content is optimized to help the rebels find the content that is different than writing sci content that's full of stuffed keywords and bolds and italicize and underlines that just don't make any sense to the nature of the content that you're writing. So right for humans optimized for robots the next step is not to worry too much about keyword density there's nothing actually to suggest that Google favors any type of search and density when it comes to keywords. Now lots of people have prophesies over this for years gone by and certain people say it's 2 percent 3 percent 4 percent etc. etc. but there's no concrete evidence that Google favors any particular density. So what we need to do is write our content going back to point number one here. Right. For the humans use relevant keywords sure but crumbing the main were doing more harm than good. Now when we write our content we want to use related keywords LSI keywords synonyms and grammatical variations in order to make our content more relevant since Humming-Bird this has become especially important and of course as I've mentioned in the previous video doing this allows us to make our content more interesting and more relevant without keyword stuffing. When you're looking for related keywords use the squiggly. Not sure what that symbol is actually called but that squiggly does symbol before a key word. And then perform a search. If you look at the bottom of the page it will actually show the keywords that Google associates is being related. Highlighted at the bottom now Google actually refer to this is Google tilde not sure whether that's the name of the symbol but it is referred to as Google tilde. To find the related keywords and it looks a little bit like this if you type in the squiggly dush copywriting at the bottom of the search page you will find the searches related to the keyword copywriting. So if you could incorporate these key words into your content that you're writing about copywriting Google will reward you for that because it will sociate the two together and class the whole thing as being relevant. So use Google tell as part of your searches for finding related keywords. Moving on. Tips 5 and 6 right long detailed fresh quality content. Did you know that the average web page ranking on the first page of Google. Sorry the average web page ranking on the first page of Google has 2000 words associated to it. Now obviously you don't have to write 2000 words for every article on every blog post that you that you create but it just goes to show that long detail fresh quality content is what Google's looking for. And the other thing about writing long content is the evidence points to the fact that it's in-depth. It gets more shares and more links than shock copy but don't write long copy just for the search engines do it because you've got knowledge and insight to share which in turn will attract people to your page and make people want to share it. Consider using longtail keywords we all know that ShoreTel key words that's key words that all three were all less than three words a super competitive and that can be overly generic. So wherever possible look for the long term varieties because quite often there's just as much search volume associated with the long tail keywords as the short term key words answer questions from customers. Think about this one it's a little bit left side. But if your if your potential customers have questions about your products and service you can bet that they're asking them in the form of search queries. So if you've got say a swimming pool pump and you may know that the amount of water that that particular pump conserve is effectively You may want to start asking questions or answering questions related to the amount of water that the pump can effectively service. So aren't so potential questions that your customers have about your part about your products and services and write the content about them and that will help you get ranked in the search engines because you can bet that when people do ask those questions if they come into your page and you're and you are answering the question for them the likelihood is that they will connect with you and it will create some form of engagement. Do whatever you can to get your content noticed and shared so posted in the social media post and relevant forums blogs so on and so forth contact influencers and say you've just written a post a piece about whatever it may be. See whether they're willing to share it and post it to their contacts and social media crowd. Do what ever you can to get your content noticed because the thing about content and the thing about traffic is it takes a little bit of time to build up the build up but once you've started to get the traffic trickling in it starts to snowball quite quickly and you start to make some big gains quite quickly. So do whatever you can to get your content noticed and wherever possible shared as well. The final two tips that I've got are to use Google Plus we've talked about this in a previous module but Google Plus is having a bigger and bigger effect on the CEO. So make sure you've got a profile set up and use the Google authorship to link to your content. And finally it goes without saying but whatever you do optimize your title tags and descriptions make sure that all the content mounts up correctly and that nothing is duplicated.