Why presentations matter so much

Joseph Liu
A free video tutorial from Joseph Liu
Career Consultant
4.4 instructor rating • 3 courses • 8,760 students

Lecture description

The purpose of presentations is to inform, inspire, or entertain. Your presentation skills can have a direct impact on your career potential and ultimate professional success. People like Al Gore, Amy Cuddy, and Steve Jobs have all helped to great more visibility for their work, causes, and organisations, due in large part by their incredibly public speaking skills. 

Learn more from the full course

Presentation Skills: Give More Powerful, Memorable Talks

Improve your public speaking skills by using proven branding techniques to make your presentations truly shine

01:29:44 of on-demand video • Updated January 2019

  • Develop more focused presentations
  • Design slides that create more impact
  • Prepare the right way so you can speak with confidence
  • Connect with your audiences to leave a lasting impression
  • Avoid common public speaking mistakes
English Before I walk you through the course agenda, my background, and what you can expect to get out of this course. Let's start by having you take a moment to reflect on this question: What's the purpose of attending presentations? Why do you attend presentations? And why do people come to your presentations? Well generally, people attend presentations to be one of three things. Number one, is to be informed is to learn something like a new skill or educate themselves about a certain topic or get an insight into something that interests them, or they attend presentations to be inspired. They want to feel something, they want to be moved, They want to gain some mental energy to move forward on something they've been stuck on. Or the third reason why people come to presentations is to be entertained. To laugh to feel happy to have some fun. Now this course is primarily information but hopefully you'll also feel inspired to improve your presentations and maybe this will also be a refreshing change from your day to day work also. Now why are we even here talking about presentations. Why have you decided to take time out of your busy day to do this course. It's probably because you understand that your presentation skills will have a direct impact on your future success. Now, there are people out there whose success has been disproportionately driven by their skillfullness as presenters. Let me give you three examples starting with Al Gore. So Al Gore after losing the presidential election in 2000, stepped away from the public for a while. Then in 2006, he created the award winning documentary An Inconvenient Truth, which was basically a really engaging slide presentation. That documentary ended up winning an Academy Award, and it was one of the reasons why Al Gore ended up getting propelled onto the world stage as a thought leader on climate change. The next example I want to share with you is Amy Cuddy. Amy Cuddy is an Associate Professor of business administration at Harvard Business School in the negotiation organizations and markets unit and her TED talk which she delivered at TED Global 2012 in Edinburgh Scotland has been viewed more than 43 million times and ranked second among the most viewed. TED Talks out there. Now we're going to come back to this in the delivery section of this course. But this talk really helped to elevate her to be a thought leader at the forefront of body language and how it affects your performance and effectiveness in the workplace and beyond. The final example is one I'm sure we're all familiar with, which is the late Steve Jobs who was a masterful presenter. He was great at creating suspense and drama around the release of tech products. And I really think that Apple products wouldn't be what they are if it weren't for the amazing presentations and product launch events that they have. And he was really the person who changed these from being more techie, product announcements to full blown media events that really helped Apple become one of the most valuable brands in the world. So hopefully, that gives you a few examples of people whose careers and companies were really augmented by their presentation skills. And before we dive into the core subjective agenda and a bit more about my background as a public speaker, I'd encourage you to take just a couple of minutes here and think for a moment about what impact becoming a better presenter could have on your career. Could it help you raise your profile? Maybe become more promotable? Before you go further in the course. I'd recommend you open up a background text document where you can keep track of all your notes and reflections throughout this course, and take a moment to jot down your response to this question. After you do that we'll dive into the course overview.