How to Determine Your Hard & Emotional Needs

Silviu Marisk - Effective Learning Lab
A free video tutorial from Silviu Marisk - Effective Learning Lab
Online Instructor Teaching 17 Courses and 124,000+ Students
4.5 instructor rating • 17 courses • 129,610 students

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Personal Branding Mastery: The System To Reinvent Yourself!

Personal Branding Revealed: People with a strong personal brand are paid significantly better than their peers.

04:10:17 of on-demand video • Updated December 2019

  • #1 Best Selling PERSONAL BRANDING Course for High Achievers on Udemy!
  • How to create a powerful personal branding vision for your life and business
  • How to skyrocket your credibility and become more visible at work and in your social circle
  • How to be fully engaged and manage your energy more skillfully
  • How to position yourself as an industry EXPERT
  • How to define what differentiates you from the other individuals around you
  • How to define what are the key factors that shape your image
English Hard skills are your well-defined, easily measured skills and abilities. In other words, what were you hired to do? If you're a project manager you may take care of your audience's need for carrying out risk management, make sure the quality standards are met, recruiting specialists and subcontractors, overseeing the accounting, costing and billing, and so on. Hard skills are your knowledge, experience, and expertise. If you're hired as a copywriter, it's automatically expected that you're going to be creative. First, examine the technical needs of your audience. Which of your unique skills will best address those needs? Be fair and pragmatic about how well your unique skills meet your audience's needs. Think of what you can provide = your real unique skills, and what you will work on while crafting your brand, your future unique skills. Here are a few examples of common hard skills that entrepreneurs possess: Coding: writing HTML CSS, Ruby, Javascript etc. Design: proficiency with Adobe Photoshop, Illustrator, Indesign etc.. Writing: being able to take complex ideas, break them down into digestible bits and craft them into compelling stories. Analysis: advanced financial modelling abilities in Microsoft Excel, complex statistical analysis, data mining etc. Marketing: search engine optimization, SEM, proficiency with social media platforms. For me, my most prominent hard skills are my writing ability, an advanced working knowledge of the Adobe Creative Suite, and a deep understanding of SEO. The combination of these three hard skills is what helps me create high quality blog content, downloadable guides and visually appealing content for my online courses. Here's a scale to help you rate how well your hard skills meet your audience's technical needs. Go through each of your audience's needs and choose from 1 through 4. 1. I cannot respond to this need at all. 2. I can somehow respond to this need. 3. I can respond very well of this need and, four, I'm outstanding at responding to this need. Here is an example: Technical need of your audience - making sure the quality standards are met. Your technical unique skills: precision. Your rating from 1 to 4: 4. The second part of this lesson: Your Soft or Emotional Skills. Have you ever experienced the situation when someone in your company kept coming back to you asking you to do more work for them? That's most likely because you met that person's emotional need by building a relationship founded on honesty and confidence. The hard skills you met was the work you did. But more than that, this person knew that you will deliver quality work on time, again and again. That is powerful branding. Now, let's consider your audience's emotional needs. Rate kow well your emotional unique skills meet your audience's emotional needs using our scale: 1. I cannot respond to this need at all. 2. I can somehow respond with need. 3. I can respond very well to this need and, 4, I'm outstanding at responding to this need. Here's an example: The emotional need of your audience: Carrying out risk assessment on time. Your emotional unique skill: reliability. Your rating from 1 to 4: 4. If you find that your current skills don't match your audiences needs, don't worry. Remember that your future unique skills will give you something to work on as you further strengthen your personal brand. Your personal brand positioning manifesto. Take the time to review your unique skills using the suggestions from the last lesson. Which of your skills do you believe you are expressing the most at work? This are your existing skills. Here's an example of a clear personal brand positioning manifesto: Katie's personal brand positioning manifesto - Associate marketing manager and ACM company. Her unique skills are the followings: First, aptitude with numbers especially for a accuracy. Second, easy to interact with people that makes customers feel comfortable. Three, personal leadership within the marketing department. Now, it's your turn, your personal brand positioning manifesto: Your Unique Skills. If you have any questions, I'm here to help you.