Why aren't people getting what I'm saying?

Davis Jones
A free video tutorial from Davis Jones
Chief Learning Officer at Eazl
4.4 instructor rating • 16 courses • 206,742 students

Lecture description

Communication skills are at the heart of management. Many managers find that business writing, persuasion, public speaking, and nonverbal communication become their most important skills as they leave behind some of their production-related skills they used before becoming managers.

In this section, you’ll learn communications applications of MIT’s Advanced Management Training program. You’ll start the section learning persuasion skills that can be applied to business writing projects, presentations, and public speaking engagements. Then, you’ll develop management communication skills--that is, internal communication skills (skills that help you with team management and change management projects, for example). Then you’ll build your visual communication and nonverbal communication skills, because images (e.g. photos, graphics, videos) are becoming an essential part of business communication as the communication networks are increasingly-capable of transmitting videos, livestreams, and other visual communication modalities.

Learn more from the full course

[2021] The Complete Management Skills Certification Course

Used at Amazon®, Unilever®, Walmart®, and other top firms. Learn leadership, productivity, communication skills & more!

04:15:23 of on-demand video • Updated October 2020

  • Innovate, execute on good ideas, and diffusing the ideas throughout the organization
  • Unlock more strategic information and find better ways of working together
  • Succeed in a world where smart, orchestrated networks and tiny firms that do not need much capital to compete with larger organizations
  • Make their organizations more agile, responsive, and creative
English Have you ever been sharing an idea with somebody and you just think is this audience or this person they're just not getting it. Why are they not getting it? When I am presenting this information to them so logically if you can relate to that I think you're going to love this section. We're going to start by sharing some persuasion theory and teach you what the ELM model is the elaboration likelihood model and then we're going to move on to teaching you what the Fiedler model is and how that relates to your internal communication methodology and the approach that you take internally. And then we're going to get into how you present in the connected world. How do you take advantage of the fact that like 7.2 billion people have cell phones or that like 2.5 billion people have smartphones and probably everybody that you're presenting to you has those devices right. So how do you present in the digital connected world? And I want to build your intuition around some of the advanced concepts that you're going to be building in the section. Now what is central route in persuasion theory. So it's the use of facts and logical argument as the mechanisms of persuasion. So this strategy requires that the audience be both motivated and able to think rationally. Now what does the peripherial route in persuasion theory. So this is the use of external cues like appeal to authority emotion or personality as mechanisms for persuading an audience that is unmotivated or unable to think rationally. Now what is task oriented communications is more of an internal communication theory. These are messages that cause an audience to focus their attention on relatively concrete concepts like outcomes, roles, goals or timelines. Now what is relational communication. This is again an internal communication theory. This is messaging that causes an audience to focus on relatively interpersonal concepts like ways of interacting motivation and relationships. Now let's move to a visual communication concept linking. This is the coordination of visual communication with other communication vectors like spoken or written communication vectors. So coming up you're going to learn more about persuasion than internal communication and then presenting. And then we're going to actually conclude this section with an image replay them all of these concepts together. I encourage you to participate along with me if you're going to take the event and complete 100 percent of the course so that you can exercise these theories in action.