Market Segmentation
A free video tutorial from Prof. Vijay Prakash Anand
Professor, Jaipuria and Visiting Professor, IIM Ranchi
4.3 instructor rating •
2 courses •
15,062 students
Learn more from the full course
Marketing Management Masterclass - 13 in 1 MBA Level CourseLearn 'Marketing Management' subject in a simplified way through 13 comprehensive sections by a leading Professor
07:20:11 of on-demand video • Updated November 2020
- You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing.
- You will learn marketing research and segmentation, targeting and positioning (STP).
- You will learn consumer and business buying behaviour.
- You will learn branding, product life cycle (PLC) and Product strategy.
- You will learn how a firm /company price a product and what are the pricing strategies.
- You will learn how a firm creates marketing / distribution Channel.
- You will learn about integrated marketing communications (IMC), including advertising and sales promotion.
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