Market Segmentation

Prof. Vijay Prakash Anand
A free video tutorial from Prof. Vijay Prakash Anand
Professor, Jaipuria and Visiting Professor, IIM Ranchi
4.3 instructor rating • 2 courses • 15,062 students

Learn more from the full course

Marketing Management Masterclass - 13 in 1 MBA Level Course

Learn 'Marketing Management' subject in a simplified way through 13 comprehensive sections by a leading Professor

07:20:11 of on-demand video • Updated November 2020

  • You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing.
  • You will learn marketing research and segmentation, targeting and positioning (STP).
  • You will learn consumer and business buying behaviour.
  • You will learn branding, product life cycle (PLC) and Product strategy.
  • You will learn how a firm /company price a product and what are the pricing strategies.
  • You will learn how a firm creates marketing / distribution Channel.
  • You will learn about integrated marketing communications (IMC), including advertising and sales promotion.
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