Big Names In Marketing
A free video tutorial from Vladimir Raykov
Agile Product Manager, PSM2 & PSPO1 Certified
4.6 instructor rating • 17 courses • 77,195 students
Learn more from the full courseMarketing Fundamentals: Discover The 5 Marketing Pillars
Learn The Fundamentals Of Marketing And Build Your Online Business Especially If You Are A Complete Beginner
01:55:50 of on-demand video • Updated January 2020
- Design a powerful name for your product.
- Create an imaginary customer.
- Set a price or pricing strategies.
- Craft a promotional message that sells.
- Choose online marketing channels.
- Start an online business.
- Write marketing copy.
- Create an integrated marketing strategy.
- Understand marketing theory.
- Create, manage and develop a WordPress blog.
English [Auto] In the recent years many people have become marketers and some of them are quite successful. Interesting enough you should type on Google. The biggest names in marketing or the most influential marketers Well something similar really. Will you see in the results the names of the people we are going to be talking about first. Phillip Kotla American marketing author consultant and Professor twenty seventh of May 1931 in Chicago Illinois. Most popular books he's an author of more than 55 marketing books the most popular our marketing management marketing three point oh Kotla on marketing how to create win in dominate markets. Principles of marketing and so on quote marketing is the art of creating genuine customer value. It is the art of helping your customer become better off the marketers watchwords our quality service and value. McCarthey is the next figure American marketing professor at Michigan State University. Born 1928. Most popular books and concepts basic marketing a marketing strategy planning approach essentials of marketing a marketing strategy plenty approach. In the 1960 McAfee introduced a marketing mix or the form of marketing there for controllable categories. Product price place or distribution promotion. Basically all of the marketing decisions were make fall in one of these categories. This is the first and very basic model that comprises the four instruments of marketing. Later on new propositions were given such as 7 p or 8 p of marketing. However if you do a research you will notice some differences here and there in regard to the last categories. But generally speaking three categories have been added. Physical evidence people and processes. Now is the right time I think to mention Robert Loutre born excuse me if I mispronounced it. So he proposed for C model in 1990s which can be considered more customer centric model and the rationale behind it is to better fit the transition from mass marketing to Nish marketing the 4 see our customer cost communication inconvenience Jack Trout one of the world's foremost marketing strategies I call him the positioning guy. That's the concept he's famous for. I highly recommend his book positioning the battle for your mind. CO author always over 40 years of experience quote winners usually make plans that will work regardless of what the enemy is doing. This is the essence of a good strategy. Born in 1935 books positioning the battle for your mind. Marketing warfare the 22 Immutable Laws of marketing differentiate or die in more David Ogilvy known as the father of advertising. You can gain a lot of insights in terms of headlines and copywriting in general does not lead the fact that it was long time ago deceive you studied the basics and built on them. It was born in 19 11 books Ogilvy on advertising in confession of an advertising man men quote. Never stop testing and your advertising will never stop improving. The more informative are advertising the more persuasive it will be. Here we got acquainted to four big names in marketing and advertising. I encourage you to get more information about them and read their most popular books. Thank you for watching.