Introduction to video production

Ken McGaffin
A free video tutorial from Ken McGaffin
Best Selling Instructor, Digital Marketing/Online PR Expert
4.3 instructor rating • 5 courses • 19,231 students

Lecture description

In this lecture we explain how the course concentrates on practical advice and getting your started making great video as quickly and easily as possible.

Learn more from the full course

Budget Video Production

Master video production, make videos easily, learn video editing with Ken and Tosh Lubek, award-winning broadcaster.

02:16:57 of on-demand video • Updated October 2020

  • Video production skills on a budget of under $99.
  • Discover who your audience is and what they want.
  • The right way to video yourself with a smartphone.
  • How to set up a seamless interview.
  • The quick and easy way to plan, record and edit videos.
  • The correct way to publish on YouTube to get more views.
  • How to record great sound.
  • How to look like a pro on camera.
  • How to turn your iPad into a teleprompter.
  • How to edit video
  • Create amazing videos with the camera you already have.
English Welcome to Make Great Videos On A Budget. I'm can McGaffin, and along with my co-instructor Tosh Lubek, we are pleased to have you on the course. This course is right for you if you know that video today is very important and that is one of the most important ways that you can stand out from your competitors Because if you can make good video quickly and easily you'll be able to attract new customers and educate them and how to use your products or services before they even buy. You'll be better able to keep existing customers to educate them into getting even more value from what you sell. And you'll be able to give them the full picture of what you can really do for them. You see, educated customers are everyone's best customers. That's because they're frequent users and buy lots of your products. They tell others how great you are. And above all they remain loyal. And the surefire way to reach them and nurture them is to use video. There are four core parts to the course. First, you really don't need much to start. In this section, we'll show you how to get the most from your existing camera and what you need to do to start planning your videos. Second, you'll want to produce videos that your audience really wants to see. Oten after a Rush of enthusiasm people run out of ideas for what videos they should create next. But we give you a simple technique for getting virtually unlimited relevant ideas for videos to make. And then we take you through the complete production process. Including, how to look the part on screen. How to video yourself with a smartphone. Professional lighting and sound on a budget, and much more. Third, you'll learn how to edit your videos for maximum impact and enjoyment. Simple editing techniques that can transform an ordinary video to something that is truly outstanding. We will show you how to have fun adding text and music. How to build emotion in your audience and how to use three editing tools. Fourth, you'll learn how to publish your videos on Youtube or any other channel. We'll show you how to associate your website with your Youtube channel. How to make use of YouTube's free marketing tools and more. Don't worry about technical stuff, we'll keep it simple and teach you only what you need to know so that you can get on with making great videos right away. You'll find 25 videos, including why the best camera is probably the one that you've already got. Be that a smartphone, a camcorder or even the webcam on your laptop. This technology can already produce great results and we'll show you how to get the most from it. How to find exactly what your audience is looking for and turn that into a great list of highly relevant topics. How to use simple but powerful techniques to have your audience purring and looking forward to the next videos you're going to make. And remember, the sooner you start making videos the better you'll be at it. So we'll encourage you to start and practice as soon as you can Now a few words about perfection. Don't obsess about getting everything perfect, it's not necessary. It's much better to get your videos live and out there so that you can get real feedback from real viewers. If you try to be too perfect you'll end up publishing nothing. Both Tosh and I have made mistakes in the past and will make more in the future. But that's not the point. The point is to publish videos that are good enough to build your audience. Any mistakes can actually help you build rapport with your audience. And don't forget to look at the workflows, checklists and examples that are included in the resources and of course, if you have any questions just post them in the comments and we'll reply promptly. Now, let's move on to making some videos.