What is a Tag and a Tag Manager

Anil Batra
A free video tutorial from Anil Batra
Speaker, Best Selling Instructor, Author and Executive
4.3 instructor rating • 26 courses • 32,423 students

Learn more from the full course

Google Tag Manager (GTM) Training Course - From Zero to Hero

Google Tag Manager (GTM) with Google Analytics includes event tracking

03:04:28 of on-demand video • Updated October 2020

  • Learn & Understand and Use Google Tag Manager with confidence
  • Learn how to deploy various tags and track them in Google Analytics
  • Achieve Google Analytics implementation Mastery
  • Learn how to use Data Layer to track certain actions
  • Learn how to deploy Facebook pixel via Google Tag Manager
  • Become confident in using Google Tag Manager
  • Learn DataLayers in Google Tag Manager Course
  • Track YouTube Video using Google Tag Manager
  • Import and Export Tags from one account to another
English [Auto] In this lecture we are going to look at what is a tag and what is a tag manager. So what is a tag tags are snippets of code. Generally javascript are cougar GIF images that are provided by third party for you to put on your web pages. These third parties then use the data collected Why are these stacks to enable reporting and targeting. Some examples of tags are. Google Analytics Google Adwords Facebook tracking pixel and many more. We will cover the full list of tags supported by Google tag manager and future lecturers. Now let's take a look at some of the examples of tags on real pages. Here's an example of Best Buy go in and right click and view source. This lot the FML of the page. Go ahead and look at the MGM and you'll see some tags. Scroll down to the bottom and you'll see optimize the analytics tracking as well as some bright tech tracking. These are few examples but there are a lot more tags on this page. Similarly when you look at ESPN here it is an example of a site catalysed tag which is Adobe analytics so that you can see there a bunch of tags and sites generally have a lot of tags on their pages as you saw these tags go directly on the page and could be anywhere on the page. Top bottom middle depending on how the developer chose to implement them which causes a big problem. When you have to change something you are dependent on developers to make the changes to your. You have to work with their schedule and many time that's too late because they have their own priority list and making changes to that as is lost on their prideless. It's also very expensive because when developers make a change and they release the code it requires quite a few people in the process to make sure everything is working fine. So all in all this adds to the complexity of making any changes to the tags on your pages. This is where a tag manager really helps tag manager removes the need to put individual tags on your page instead. Dagh manager provides you a container that goes on your page so all you have to do is put that container on your pages and then manage all your tags within an interface on the tag manager. So any time you have to make a change to our tag instead of making a change in your page you go to the tag manager interface. Make your changes to the tags and they get loaded when the container gets loaded on the page. This helps eliminate your need to be dependent on I-T and you can make all your tag changes in a matter of hours or even minutes.