006) Theme - RED vs. White Napkins

What makes you respect someone immediately?

Style.

Style is one of the hardest to describe because it's subjective. But I think you will agree, It's being unique and being consistent with that uniqueness.

Take a look and follow my account: @juntopmodel

You might be wondering why my account doesn't have a branded theme.

One of my student asked me:

"Jun! You tell us to be consistent but why are you not using one branded color or theme style?"

If you look closely all my rows are lined up with a similar theme.

However, I don't have to be super consistent because my goal is different now.

When I started, I need to quickly built trust. And so I had a consistent theme. Now, I have the engagement and the followers that shows social proof on my account. Now, I can branch off a little bit more. Be more colorful. I still post only things that realtes to my brand but I have a bit more freedom.

People who have followed me up to now are familiar with me and my style. They won't suddenly wonder "HEY! you just posted a blue theme yesterday and today you are using yellow? What the hell? Oh! You are doing a different project! Ok got cha."

Remember, you can break rules after learning them...

...Because then you will know how to break them the right way.  ;)