Where in the funnel should I focus?

Lloyd Alexander
Tutorial de vídeo gratuito de Lloyd Alexander
Growth Marketer at Udemy
4,5 calificación del instructor • 1 curso • 7.049 estudiantes

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Growth Marketing Strategy: Master Growth with the Funnel

Learn how to grow any business systematically. Acquire, retain, and monetize customers like top Silicon Valley startups.

01:20:06 de vídeo bajo demanda• Actualizado Diciembre 2018

  • How to use the funnel framework to systematically approach growth problems
  • How to identify the biggest opportunities that will grow your business today
  • How to break down business goals into actionable inputs that you can impact now
  • Methods for increasing traffic, retaining customers, and driving revenue
  • How to analyze viral growth and build a powerful referral program
  • How to create a spreadsheet model to predict future business growth
  • Quantitative research methods such as cohort analysis and user segmentation
  • Qualitative research methods for understanding customer behavior
  • How to calculate important business metrics like CAC, LTV, and payback period
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