How Google Organises & Ranks Competing Adverts

David Black
A free video tutorial from David Black
Your Marketing Coach
3.7 instructor rating • 3 courses • 22,178 students

Learn more from the full course

Google AdWords Business Training

Everything you and your staff need to know, to advertise on Google AdWords like a pro.

02:19:35 of on-demand video • Updated July 2015

  • Expertly research the most profitable keywords in your industry.
  • Develop AdWords campaigns to a professional standard, that focuses on helping you meet specific, measurable commercial goals for your business.
  • Develop AdWords campaigns that are structured properly, have high quality scores and ultimately give your business a competitive advantage over other advertisers.
  • Use the full range of tools available to manage and optimise your campaigns, driving up your return on investment each month.
  • Improve your marketing on Google by implementing powerful tips and tricks that help you save money while driving more leads.
  • Use your new knowledge to take control over your PPC marketing, maximising your businesses chances of success.
  • Credit your account with a free £75 voucher, to help launch your brand new optimised AdWords campaigns.
  • Use the lecture as a "handbook for AdWords" within your business, able to refer back to it, whenever you need it.
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