Hook Your Audience

Jason Teteak
A free video tutorial from Jason Teteak
Author, Keynote & TEDx Speaker, CEO Rule the Room
4.4 instructor rating • 55 courses • 50,883 students

Lecture description

Get anyone to crave what you have to say.

Learn more from the full course

Public Speaking and Presentations Pro: No Beginners Allowed!

Learn the public speaking secrets to giving a master presentation, techniques most speakers have never even heard of.

04:16:57 of on-demand video • Updated August 2020

  • How to instantly captivate your audience and keep them engaged so they can’t wait to hear what you have to say next
  • How to quickly identify the goals of your audience without them knowing you did it
  • The secret to answering questions so you always look like you know the answer even when you don’t
  • The blueprint for creating a PowerPoint show that reminds you what to say, and still engages your audience without patronizing them
  • An easy 5 step approach to introducing yourself that will get your audience to believe in you, listen to you, and trust you
  • The “James Earl Jones effect” - Tips for speaking with impressive confidence
  • How to organize and prepare for your keynote presentation in less time
  • Fool-proof methods to avoid feeling intimidated by powerful people
  • How to identify and harness YOUR unique strengths, and the pitfalls of trying to be like someone else
  • Effective strategies to overcome your fear of public speaking
  • The secret to creating an amazing experience for your audience no matter how boring your topic may be
  • How to take advantage of working the “sweet spot” – the place in the room that makes you look confident and engaging every time
  • An easy system for practicing and improving your keynote presentation that doesn't require an audience
  • Exactly what to do with your hands during your keynote presentation, and why it’s so important to get it right
  • The 4 presentation styles of keynote speakers and how you can use them to connect with every member of your audience
  • The truth about what makes people laugh and how you can use that to your advantage
  • Techniques for building a relationship with your audience and why it’s so critical to do it
  • How to finish your keynote presentation right on time EVERY time and close so your audience feels like you're the best they’ve ever seen
English [Auto] My name's Jason Tillich and I'm going to teach you today the skills and the secrets of Master presenter's techniques that most of you have probably never even heard of techniques and skills they'll get even the toughest audiences to thank you. So that was my hook for dazzle and dazzle is a very unique program. A lot of people that have taken presto some of you have taken presto asked me questions and that there are almost always the same kinds of questions they say how do you do this though. What do you do that though. If I want to practice this what do I do then. That's what dazzlers dazzle contains all of it. Everything that I know about presenting all the techniques that you need all boiled down into thirty nine different things you'll see 13 here. Each one of those has three key ingredients that I'm going to teach you for exactly how to deliver presentations and I'm not talking about fluff. I'm not talking about theory anymore. It's all gone I got rid of it. I'm going over all practical stuff that you can use stuff you can use tomorrow. You're going to get hundreds of things today. You're going to learn you're going to want to write down as much as you can and you're going to want to write this down and still watch what I'm doing because I'm going to model everything that I suggest that you do from the hook to the deliverables to how to engage people and even how to close well and everything in between like answering questions managing pace and even dealing with distractions and maximizing media impact. All that stuff. I'm going to give it to you here today. And we're going to start with this first one and I want you to watch this. This next section is called How to hook your audience. I want you to watch for all 13 sections how I continue to hook you. So I started to hook at the beginning and I said I'm going to teach you the secrets of Master presenter's let me let you in on the first secret if you want to hook people you must establish a mystery they have to have a mystery right up front that you don't solve till the end. They have to stay and in order in order to get the answer to the mystery they have to stay there. I'll tell you the story there was a professor that I know and he he would he would teach his students and he always noticed a pattern around 10 minutes before class time was supposed to post and people would start to pack up. It drove him nuts. He couldn't figure out how to stop this. And he learned this technique about the mystery. So he would start every session every lecture with some kind of a mystery and he said I'll tell you the answer at the end. And he played around with this and one time he actually didn't tell him the answer at the end. And people started to pick it against him. They started. They would not leave. First of all nobody backed up. And at the very end they said Telis answering was not not to know no stand. We want to know the. He established this mystery. Well here's the key to this for the hook. It's a lot of people think the hook is the first thing you say and then you're done. It's not. You need to have a hook all the way through. I call it the main hook. My main hook was the secrets of Master presenter's. That's what you want today but it's not enough for me to just leave it at that. Every single topic I have up here you see 13 of them is going to have its very own hook that feeds the main hook I will give you the first one I'm going to teach you how to get your audiences to crave your presentations. That's the first half. That's the hook for how to hook and say here's how I'm going to do it and I clicked this and now I show you the next deliverables I'm going to show you how to get them to believe you. I can show you how to get them to listen to you and I'm going to show you how to get them to trust you. Now this is a really cool set of ingredients that I've just developed and get in there believe you getting them to listen to you and getting the trust you that you must do every time you hook them. Remember the number one reason adults learn things is because they know why. That's why we start off with getting them to believe you and the way to get them to believe you. The number one thing we're going to want to write down is fulfillment. You want to get audiences to feel fulfilled. Let me give you example of two hooks that I created. You tell me which one is better and why. I'm going to teach you how to deliver a hook. That's my first talk. I'm going to teach you how to get your audience to crave your presentations obviously the second one is better but my question for you is why there's three things I can give you and give you what why and how Which one did the first one give you. So I'm going to try to deliver a hug would they give you. I told you what I was going to teach you. It's not compelling. Nobody wants to know what they're going to learn. Police not first first thing they want to know is why they should learn a guy you got to get them believe you. So when I said you I'm going to teach you how to get your audience to crave your presentations. There's a feeling that's the first secret for hooks. People say Well Jason what's the project. How do I do it. You got to create a feeling. You've got to get them to feel something. Now how do you get them to feel you've got three choices you can get them to feel happy more successful or have more freedom with your hook. Look at mine I say I'm get to teach you how to get your audience to crave your presentations when they crave my presentations. I'm happier I'm also more successful and I worry less. So here's what you do. I'm going to give you the specific thing that you need to do. Now I want you to go home after you're done with this and I want you to start off your sentence with I'm going to teach you by the way that's a confident hook rather than I hope to teach you. I don't hope to teach you anything. I'm going to do it. Confident people are going to do it. And then what you will I want you do is right after you write I'm going to teach you I want you to fill in the underlined blank with the following. I want you to change whatever you're going to teach him. If you don't know what you're going to teach them to something that's going to create happiness freedom or success in gets them to believe that they want what you're going to teach them here's the rule. You cannot include your deliverables in your hook off limits you can share these after you say your book. But when you say your hook first notice I said I'm going to teach you how to get them to crave your presentations and here's how I'm going to do it. And when you say the how. I want you to put this on a PowerPoint. I don't want you to say these things. They're adults. They can read what they're going to get and they frankly they don't really care what they're going to get if they don't believe in what you're going to give them. I'll give you an example. Dr. Martin Luther King Jr. had a number of people show up on a hot August day in the 20th century and gave a speech and thousands of people who had never met him before showed up to go to get this speech. And he didn't say I have a plan. What did he say I have a dream that created a feeling you got them to believe in him and when they did they all wanted to know what he had to say and what he had to say was very very cool. But the reason they showed up wasn't because he had a plan it wasn't what he was going to tell them. It was the belief they had on what he was going to tell that's what you need to do. That's your hook. Now your second part of hooking someone is actually this part. How do you get them to listen to you. Once I give you the hook I think I going to get you teach you how to get crave your presentation like I believe you. I like that. Now I have to deliver it immediately. So if you want to get them to listen to you they will not listen to you unless you put your money where your mouth is and the way to do that is to show them the deliverables. And when you show them these deliverables these three things they must also have some element of happiness success and freedom within them. And my favorite way to do this is to start them with action verbs because nobody can get happiness success or freedom if they don't do something. So notice I started every one of these with an action or in this case the word get I'm going to teach you how to get in that's going to give you something if you look at this. Well I don't know if I want to learn how to get people to listen to me. Of course you want to know that. And here's the way you really send your deliverables home. You can do this even before your presentation you can no I actually walked in here today knowing that everything I'm going to teach you. You want. How did I do that. How do you think I don't read your mind. But how did I do it. I know what I'm going to teach you you want it. How did I do it. I researched it. Now the quickest way to research this we have technology now is to send an e-mail to one hundred people. This is what I'm going to suggest you do you know a hundred people that would take your presentations. You have two choices by the way for who you email people who have taken them already and people who will take them. I recommend splitting it down the middle. So if I send 100 emails 50 of them will have already taken my presentation and 50 of them will never done it and I'm going to ask them one question. I'm going to say I want you to send me the top 10 things that you would want out of this presentation or that you would have wanted that you didn't get I did this for this I did this for dazzle. I e-mailed 100 people some who had already taken some who had not taken it. And I received an average people sent me five responses. I asked for 10. I got five. I knew I only get about half. Anyway that's why I asked for 10 I really only wanted five. So I got 500 responses and I boiled it down 13 things that I would teach you and these are the top 13 things they wanted to know. Almost everyone I talked to said they want to know how to hook their audience show confidence overcome nervousness. This by the way was the number one hitter overcoming nervousness overcome my fear of getting in front of people they want to know how to do that they want to know how to maximize media impact. And sure enough when I taught presto to some of you I got four questions yesterday one of them was how do I actually practice this stuff. How do I practice my facial expressions how do I even know if I'm doing it right. Another one was well Jason you show me some power points but is it OK to have complex images. Should I have those in my in my room some of you who are here. You know this happened. Other Ones was why would I get if I get distractions How do I handle those. And I thought to myself I've got it all in dazzle. And the reason I've got it all there is because I've researched this stuff. Those are your deliverables. And one last thing I want to read recommend to you is when you get them to listen to you you want to create what I call deliverables which are 13 deliverables here and then some deliverables for every deliverable you want to write down three solid deliverables that start with an action for so that you can give people. So they have an opportunity to talk walk through the deliverables with you and know exactly what you're going to teach. And the last key for this is these deliverables are also a representation of fulfillment happiness success and freedom. Very powerful. Now we give you some practical stuff. I mentioned that I'm going to give you practical stuff all day long I've already given you a couple but let me give you some step by steps now. Some of you are that are this type of learner your step learners if you want to get in and trust you. Here's the five ways to do it. You stand up here. I'm going to tell you exactly what to do in the first two minutes of your presentations. First thing you do. You don't move. You stand here still don't pace don't move your hands only move your head like it's on a swell. I'm not saying you can never move but in the first minute stand still it looks confident. It looks powerful. It looks calm. It sets them at ease and it handles the number one need of any learner which is to feel safe stand still and use your eyes to move to keep your body still. And start with this. Here's your introduction. Hi I'm Jason T-Dog. Pause That's number one. Step one introduce yourself by saying Hi I'm x y z and when you do this bring your inflexions down at the end of your first statement because it looks more confident. For example if I said Hi I'm Jason tific now it's not very confident. Hi I'm Jason Tita. And then step to deliver your hook. And how did I say it started an I'm going to teach you this is step two. So Hi I'm Jason Tilak and I'm going to teach you the secrets of Master presenter's techniques and most prisoners have never even heard of techniques that will handle even the toughest of audiences. Stop. That's number two by the way if you want to know how to write a hook a foolproof way that works every single time. Then you should watch captivate because I will spend an hour and a half teaching you giving you a recipe that I've created for how to create any hook whether it's main or topic and the deliverables for any presentation train or lecture that you do. So if you're interested in that watch captivate once you've delivered the hook. Step three is to tell them what you know this now you tell them the deliverables. Here's what I'd recommend And here's how I'm going to do it. And then you step aside and you press click notice I'm already telling you how to create your PowerPoint to whatever you research whatever they tell you whatever you narrow it down to that's what you put here. And did you notice the little red there that read Tosi exactly where we are at any given time and you have it in front of you. So review I give you my introduction. Hi I'm Jason TV. I'm the teacher that did it. And here's how I'm going to do it. Click. Now the next thing you want to do is you want to give them some kind of credentials. Here's the reason for this. People don't believe you if they don't trust you. Remember I'm trying to get them to trust you right now. So you have to give them some kind of credentials. But the last thing you want is to feel like a know it all to look like a know it all you want what I call humble enthusiasm and I want to write that down if interested in the theory here. You want humble enthusiasm. So what you do is you say something about your role that will show them how much you're going to help them. Get the focus off of you. Let me give you an example let's say I say to you Hi I'm Jason take Here's my hook in yours my two liberals and I'm a trainer most people do this by the way that's what they do I'm a trainer. This is what I do or I'm a I'm a professor or I'm a teacher I'm a doc. Don't do that say something like this say I help people become successful with their audiences. Now take your role right now. Write it down. And then I want you to rewrite it. In terms of what you do for people do it right now now I want you to know the number one need of a learners feeling safe. So whenever I ask someone a question especially a volunteer one of these things I want to tell you why they do it because the other people in the room are going to learn from this if you hear what other people wrote that's going to let you peer in on how to do this process and help you do help you do it and even help you improve it. So what you come up with it's going to give me an example. Tell me the new one. Yeah. Give me or I help create a culture of giving for Elisei. Fantastic. I will tell you it's fantastic by the way not because I'm praising in patronizing ways because it actually will work. And the reason that will work is why. Why would that work for her it's action what else is it about her know it's about them. Who else is going. Yeah. I help people become invested in their alma mater noticed the happiness success and freedom intrinsic in these statements. It's fantastic what else you got. I help students maximize their academic potential. Fantastic. You guys see how you can do this. I promised you practical techniques and we've already delivered on three of them. By the way what I just did is another trick you can do within the first 10 minutes to build credibility. You don't just want to tell them your credentials. You want to show them how much you've taught you must do this within the first 10 minutes you say to them you've just learned three of the most powerful techniques on the planet for hooking and audience. And how did I. By the way why did I wait to do that. I waited till you proved that you did it. I just got to hear three people prove that they could do it. And that's when I said you've just learned it. I didn't say it after I gave a lecture and just hoped you got it. I proved you got it. Then I said that you got it. A classic rule of presenting is tell me you're going to tell them tell them and tell them what you've told them. But most people know that rule but they don't know how to apply it. I just taught you how to apply it because you have to first get them to tell you. Then you tell them when you're talking. So that was stuff for the fullname the hook the deliverables and Step Four was the credentials meagrely is Step Five Step Five to get them to trust you. You show enthusiasm about what you're about to do. You show excitement about what you're about to do and this must be sincere. You can't fake a smile and you can't fake enthusiasm as much as you might try. It will come across as fake. So you actually must believe what you're about to write but I'm going to have you do another thing. You should know by the way that if you do a lot of work in here today you're going to do a lot of things to create stuff for your presentations because it's practical. So I want you to write down a statement now that tells them why you're excited to teach them what you're going to teach them to present to them what you're going to present. Let me give you my example. Helping others become successful with an audience is what I do and I'm really excited to work with you today. Now you should know this Step Five is an optional step. Some people think it's overboard. And I would agree in certain audiences in a moment I'm going to teach how to tailor your approach to audiences but some audiences need this. Some audiences need a professor a teacher a trainer a presenter who has enthusiasm right off the bat. So I want you to write one now for yourself. What are you excited about for your class for your presentation. Why is it excite you write that down right now. I'm excited about what good as you're doing this I'd love to get a couple of volunteers would you come up with what are you excited about. Yeah I'm excited to share how we will work together to be successful in the next campaign. Fantastic what else I'm excited to share info that's useful to you and makes your job easier. Notice what she did she included some hook in there too. Isn't that neat. Have you noticed that the steps I'm getting these five steps that some of you can take these and discretely go through them step by step. Others that you play with them you'll take the excitement phrase and you'll combine it with your credential phrase or you combine them with your hook phrase. This is exactly how to do this. Let me give you one last option for how to get them to trust you that I really really like and it's high it's the way you do this is you say a credible statement within the first three minutes of your presentation. I mean give me an example of how I could have started this topic. I remember I started with I'm going to teach you how to get your audiences to crave your presentations. I could have said Did you know that the number one time that people check out of your presentations is when the first within the first 10 minutes want you to take 30 seconds I seriously want you to do this once and take 30 seconds. I want you to write down why you think that is. Art So what do you got. Why do people check out within 10 minutes or do you think. Yeah it doesn't feel relevant to their needs. What else did you come up with. They think they know it already. Anything else. Yeah. They've heard this all before that you're not gay. If they're not engaged it's easy for distractions. Do you notice there's a theme for all four of those. What's the theme. What the information you're telling them has no what's in it for me. Write that down. What's in it for me. That's what your hook needs to deliver. They have to know within 10 minutes what's in this for me for their presentations or they're going to leave. And by the way say Jason People don't leave my room. Yes they do. They don't have to leave physically. They can check out mentally. They do it all the time. But the research says they'll check out within the first 10 minutes. That's why it's so critical what I'm talking about right now this first topic. The book is your most important one because if you don't do it everything else doesn't matter. Now what was the credible statement that I used I said within the first 10 minutes what people check out I said that within the first two minutes of my presentation and if I say that and it feels right. Most of you will say Scott knows what he's talking about. I didn't say to you. Hey I got this much experience and I know what I'm talking about. I never said that but you still believe in what I have to see still trust me because of that incredible statement that I made. So I've given you six things now that you can do right upfront to get them to trust you and we say one more time. I'm not just teaching you things. I'm not just giving you practical things. I'm telling you what I gave you. You've got to do that within the first 10 minutes too. I just said I just gave you six things you can use right from the get go. And all of you who are wondering if you should stay or think in yourself Ooh this guy's for real. He's actually got real stuff he proved to me that he has real stuff. I'm actually writing real stuff he pulled me real stuff all of that the first 10 minutes. That's good stuff. And then when you're done with your first topic you say to your audience what questions do you have about hooking your audience. I mean you wait seven seconds. That's what I'm into right now. Real question is the how about hooking your audience yes or yes it's dry. I'm really glad she asked this question when we pair of herb repeated everybody heard it she said when you're basically a switch what she what she said and I hear this a lot. Jason you got it easy. You get to teach about presenting. Everybody wants to know that. But what if I have to teach some dry topic that not everybody intrinsically wants to know what do I do. The answer is the captivate module in 90 minutes I'm going to show you how to transform any topic is dry as they come in is something that people have to have it's very very cool. I can answer that for you but it would take 90 minutes for me. Notice that what I just did though is I punted and I punted the question. But my key whenever I upon a question I want her to know three things I care deeply about her question. I'm going to meet the need. And I absolutely know the answer it's very important that you do those three things because if you don't she feels put off notice. How did I do that. First of all I paraphrased her question and I thanked her for it. It meant a lot to me that she asked of that because I wanted to share with the rest of you how important it is that for some books they're hard to write. This is why captivate exists. It's very important that you understand that I'm actually in captivate. Peggy I'm going to give you an example of a draw of some dry topics and how they were transformed and I mean to give you the step by step recipe on how to create a hook and all the deliverables for not just your main hook for all your topics. It's very very cool so I encourage you to check that out. All right. Notice also I told her exactly when she'd get that answer. Most people when they answer questions all answer that later really when tell exactly when you're going to get